1.
From digital tech,
to human experience
Inspiration Talk
Friday 27 January 2017
Comeos ”Digital Innovation” conference
PIETER BAERT.
2017

2.
We’re only
human after all
PIETER BAERT.

3.
Digitaltrends shaping human experience
PIETER BAERT.
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?

4.
As a creative & strategist,
I help your company to get
the most out of digital,
by focusing on your
customers & their needs.
About me
Pieter Baert
#ServiceDesign
#Marketing
#Innovation
#UserExperience

5.
Every interface is
a conversation
PIETER BAERT.

6.
People spend a large part of their
day giving instructions to machines”

7.
”
Messaging became a platform through
which our daily life is conducted.

8.
We’re breaking the glass
Beyond the graphical
user interface

9.
Beyond the GUI
The interactions of the future
are not made of buttons.

10.
People start talking to things

11.
Human language is a
computational challenge

12.
A conversational Interface is any
user interface that mimics talking
with a real human.
Everyinterface is a conversation

13.
Conversational interface allows users to
ask questions, get answers and accomplish
tasks in both the digital and physical world
through a natural dialogue.
Human UI (UserInterface)

14.
Satya Nadella,
CEO of Microsoft
“The next generation of interfaces
will be based on conversation.”

15.
The advancements in voice interface will
lead to voice payments & voice commerce.”

16.
2010 , We think we need an app
2017 , We think we need a chatbot
Overheard in a board room

17.
Chatbots or virtual assistants are
automated conversational experiences
Sowhat is a chat-bot?

18.
The slackbot

19.
We’re looking at an explosion ofchatbots

20.
By 2020, the average person will
have more conversations with
chatbots than with his or her
spouse, without even realizing it.
”
“
Fjord 2017Trend report

21.
With 300 likes, Facebook knows
you better than your spouse
does. It can even predict your
preference better than you can.
”
“
UniversityofCambridge & Stanford University

22.
Areyou sureyou aretalkingto a human?

23.
I sometimes ask

24.
How do we design our customer
experience to be human & scalable,
using conversation as an interface?
Myquestionforyou
?

25.
Teaching AI to
train humans
PIETER BAERT.

26.
Is it a chihuahua or
a blueberry muffin?
Spotthe difference

27.
1996
IBM Watson

28.
2016
Google AlphaGo

29.
2017
Libratus

30.
AI is an evolving constellation of
technologies that enable computers
to simulate elements of human
thinking, learning and reasoning
among them.
What is IA?

31.
A machine’s ability to learn
and make its own decisions
What is IA?

32.
FacebookM,virtualassistant inside Messenger

33.
Facebooktriesto understandwhat is inyourpictures

34.
Microsoft endsTay, itsAI chat bot onTwitter

35.
Deep Learning is a subfield of
machine learning concerned with
algorithms inspired by the structure
and function of the brain called
artificial neural networks.
What is Deep Learning?

36.
A supercomputer becomes a
cognitive computer when it tries to
reproduce the behavior of the human
brain through artificial intelligence.
Cognitive computing

37.
AI makes
things smart

38.
Mark is talking to his house
Jarvis, his homeAI

39.
AI drives autonomous cars

40.
CanAI diagnose betterthan a doctor?

41.
AI claimsto buildyourwebsite betterthan “Zuck”

42.
Cogito analysesvoiceto learn ouremotionalstate

43.
Google open-sourcesTensorFlow, itsAI engine

44.
Automating customerservice?

45.
IAcoaches
meto loose
weight

46.
We believe AI will help ups

47.
There’s an urgency to ensure that
AI benefits society and minimises
harm.
”
“
Reid Hoffman, LinkedInfounder

48.
Which role could IA serve in your
organisation, helping workers and
customers?
Myquestionforyou
?

49.
PIETER BAERT.
APIs become digital
ecosystems

50.
Hey Alexa, could order me an uber? gCal will tell you
where and please charge my paypal. Share my ETA with
the other attendees and keep me posted of theirs on my
Apple watch. Pick my colleague up on our way and split
the bill via Messenger.
Converging services

51.
Bundling of services
WeChat offerthe entireweb in mini apps

52.
Technology should require the
smallest possible amount of
attention.
”
“
AmberCase, CalmTech

53.
Rombit builds connected
parking signs
Antwerp, a smart cityofthings

54.
Design the minimum possible
interactions and focus on
people’s behavior, instead of
adding more noise.
”
“

55.
How could you integrate your
products and services in
ecosystems?
Myquestionforyou
?

56.
This isn’t everything.
Want to know more?
Let’s talk.
info@pieterbaert.be
+32 473 667 861
Pieter Baert

57.
PIETER BAERT.
Filter bubble questions
digital ethics

58.
iPhone 3Gs
back in 2009

59.
- A full hd camera
- unlimited bandwith
- good battery life
- processing power
- free creative editing apps
- 1 billion users worldwide
Didyou seethis coming?

60.
”
Mobile video recording, editing & online
distribution became available for many

61.
Content became king,
brands became publishers &
consumers where communities
who were always on.
From static,toweb 2.0,to socialmedia

62.
What is the result?
We’re are all saturated &
suffer from attention defficit

63.
We need
algorithms that
filter information
for us.

64.
2011 - Eli Pariseronfilterbubble

65.
As web companies strive to tailor their
services to our personal tastes, there's a
dangerous unintended consequence: We
get trapped in a "filter bubble" and don't
get exposed to information that could
challenge or broaden our worldview.
”
“
Filterbubble

66.
This will ultimately be bad for
us and bad for democracy.
Sound familiar, doesn’t it?

67.
Fake news in 2006

68.
in 2016Fake news

69.
Human filters critisize
computer algorythm
programmers on ethics
& social responsability.

70.
“We are a technology
company, not a media
company”
Our responsibility?

71.
Popular Youtube
vlogger claims to be
thrown off a flight for
speaking Arab.
It was a prank...

72.
Content became king,
brands became publishers &
consumers where communities
who were always on.
From static,toweb 2.0,to socialmedia

73.
Towards raw,
uncut, live,
unfiltered
content
#NoMakeUpDay

74.
Chunking
content
Story
doing

75.
Notifications
as an
experience

76.
Orchestrating branded content
New role for brands

77.
There is an algorythmthattowriteyournews story

78.
Storytelling byalgorythm

79.
How could you orchestrate your
audience to create stories & let them
break through the filter bubble?
Myquestionforyou
?

80.
Virtual experience
is a real economy
PIETER BAERT.

81.
A technology that superimposes a
computer-generated image on a user's
view of the real world, thus providing a
composite view.
Augmented reality

82.
Google Ingress

83.
Pokemon Go

84.
Already used
in retail

85.
Virtual Reality uses computer
technology to create a simulated
environment. VR places the user inside
an experience.
VirtualReality

86.
Insert your
smartphone
Google Daydream

87.
A new way of
consuming content
Facebook& OculusVR

88.
An immersive gaming
experience
SonyPlayStationVR

89.
Designing for VR should not mean
transferring 2D practices to 3D,
but finding a new paradigm.
”
“
Jonathan Ravaz

90.
Used in education &
for collaboration
Microsoft Hololens

91.
Used as board
entertainment
Samsung gearVR

92.
Over time AR and VR expand beyond
visual immersion to include all human
senses.
Realreality?

93.
Beyond the
VR goggles
Virtuix Omni

94.
A new way of shopping?
Alibaba buy+

95.
Andyes… Offcourse…

96.
Promise vs reality
Magic Leap

97.
What is the potential of immersive
experiences and mixed realities for
your customers?
Myquestionforyou
?

98.
In blockchain we
(might) trust?
PIETER BAERT.

99.
We’re only
human after all
PIETER BAERT.

100.
Looking for answers?
Let’s talk.
info@pieterbaert.be
+32 473 667 861
Pieter Baert

101.
Speaker for trend talks
Facilitator for creative workshops
Coach for team training
Design thinker for innovation
Strategist for digital marketing
Get in contactwith meforroles as a

102.
Pieter Baert
+32 473 667 861
info@pieterbaert.be
Thanks for your attention
PIETER BAERT.