Leverage Facebook, LinkedIn and Twitter. Attract high potential clients. Engage in authentic conversations. Increase attendance to your client events. Interactive exercises included. Social Media Event Marketing.

1. Leverage Social Media
To Fill Event Seats
(Includes Interactive Exercises)
Presented by Brenda Leguisamo
www.SocialBizMembers.com
December 2011

2. Objectives (Interactive Exercises)
I. Events
II.Social Media (Facebook, LinkedIn, Twitter)
III.
Action Plan (Offline & Online)
IV.The “F” Words: Feedback & Follow-Up (Offline
& Online)
V. You Fill Event Seats!
Note: Interactive exercise enhances your experience so you may
see offline actions may also be leveraged to implement
online actions.

3. Events (Interactive Exercise)
• Your Why?______ (Why do you do events offline and/ or
online?)
• Your Who? ______ (Who is your ideal & most profitable
client?)
• Your What? ______ (What unique benefit(s) does your event offer
for attendees?)
• Your Where? ______ (Where are your ideal clients offline &
online?)
• Your When? ______ (When do you have events offline & online?)
• Your How? ______ (How do you connect with clients offline &
online?)

4. Events
I. Provide Value & Increase Sales
II. Have Ideal Prospective & Existing Clients
III. Communicate & Deliver Value with Amazing Client Experience
IV. Offline & Online Type Events
– Workshop, Panel Discussion, Industry Tradeshow
– Webinar, Teleseminar
– Book Launch (Offline & Online)
– Credible Strategic Partnership(s)
• Choose Event Date & Times That Meet Your Ideal Clients’ Needs
• Have Fun!
• Mindset: Believe You Are Genius & You Will Do It!

5. Social Media (Interactive Exercise)
• Your Why?_______ (Why / why not use social media to attract
clients?)
• Your Who? _______ (Who do you connect with online to
attract clients?)
• Your What? ______ (What are you consistently doing &
communicating online to attract clients?)
• Your Where? ______ (Where do you connect online to
attract clients?)
• Your When? _______ (When do you connect online to attract
clients?)
• Your How? ______ (How do you connect online to attract
clients?)

6. Social Media
I. Listen & Engage in Authentic Conversations
II. 80% Share Value Content & 20% Share Marketing Content
III. With Prospective & Existing Clients
IV. Facebook, LinkedIn, Twitter (User Friendly Set-Up & Use to
Share Status’, Comments, Photos, Videos, Other Links)
V. Communicate/Engage with Emails, Chat, Personal Profiles,
Status’, Company Pages, Public/ Private Groups, Event
Features & Twitter (Hashtags #)
VI. Do Not Spam with Marketing Content on Other Walls
VII. Schedule Dates & Times to Consistently Engage Online
VIII. Mindset: Believe You Are Genius & You Will Do It!

7. Action Plan (Interactive Exercise)
• Your Why?_______ (Why will you have events and how much
financial success do you want to achieve?)
• Your Who? _______ (Who are you going to connect with offline
& online to attract event attendees?)
• Your What? ______ (What consistent communication & action
steps are you going to create offline & online to achieve your financial goal?)
• Your Where? ______ (Where are you going to be offline & online
to attract event attendees?)
• Your When: _______ (When will you schedule your events and/
or participate in other events to attract ideal clients?)
• Your How? ______ (How much money do you want to make
offline & online and how are you going to achieve your
financial goal?)

8. Action Plan (Offline & Online)
I. Get Clarity on Your Financial Goal
II. Surround Yourself with Like-Minded Individuals
III. Listen to Needs of Prospective & Existing Clients
IV. Get Clarity on Your Consistent Offline & Online Action
Steps
V. Share Your Genius with Authentic Conversations Offline &
Online
VI. Create Scalability for Financial Success
VII. Schedule & Write/Type Your Monthly Plan, Track Your
Success & Areas for Improvement
VIII. Have Fun!
IX. Mindset: Believe You Are Genius & You Will Do It!

9. The “F” Words: Feedback & Follow-
Up (Interactive Exercise)
• Your Why?_______ (Why would you care about what potential &
existing clients think about the value you offer?)
• Your Who? _______ (Who do you want to get feedback from &
follow-up with?)
• Your What? ______ (What do you want to achieve when getting
feedback and follow-up?)
• Your Where? ______ (Where are you asking for feedback and
following-up offline & online?)
• Your When? ______ (When are you asking for feedback &
following up offline & online?)
• Your How? ______ (How are you getting feedback and following-
up offline & online?)

10. The “F” Words: Feedback & Follow-
Up (Offline & Online)
I. Gain Clarity on Needs of Prospective & Existing
Clients
II. Identify Your Areas of Improvement
III. Increase Customer Satisfaction & Improve Customer
Experience
IV. Offline (Paper) & Online Surveys
V. Take Action Immediately After the Client Experience
VI. Share Gratitude & Stay Connected Offline and Online
VII. Improve, Plan Next Event & Have Fun!
VIII.Mindset: Believe You Are Genius & You Will Do It!

11. You Fill Event Seats!

12. Thank You!