AUTHENTIC FINNISH SAUNA EXPERIENCE
Wellbeing, Health and Business
Carita Harju
Executive Manager, Sauna from Finland

VIDEO #1
Join the Finnish Sauna:
https://www.youtube.com/watch?v=4wwFNA_Aa9s&feature=youtu.be

Who I am ?
• I come from Jyväskylä, Finland ( Sauna Region of the
World)
• Founder and Executive Manager Sauna from
Finland in 2010
• Goes to sauna 5 times a week, if possible every day

• Author of the book: Sauna way of Life, 2016 ( Fin,
Eng, Ger, Chinese)
• New book : The Finnish Sauna book 2019

1. Finnish Sauna
2. Sauna from Finland: A One-Stop-
Shop For the Authentic Finnish Sauna
Experience
3. Authentic Finnish Sauna Experience
Quality Certificate
4. Health Benefits of going to the
Finnish Sauna
KEY ISSUES

• The sauna has always been
one of the key aspects of
Finnish culture.
• Finns have shaped the
sauna from a pit dug in
the ground to a modern
home spa.
• Throughout the years, the
sauna has served as a
place to give birth, wash
off the dust of hard work,
look after one’s health
and alleviate ailments as
Finnish Sauna

Finnish Sauna
• Sauna is a place to relax and get rid
of all your stress and trouble
• As a contrast to the busy world going
to sauna is an ideal way to recover
and to take care of your health
• In Finland there are more saunas
than cars (3.3 million) found in
homes, offices, factories, sports
centres, hotels, ships – you name it
• Sauna was the number one trend in
the world 2017 (Global Wellness
Institute)

Finnish Sauna
• Sauna is an essential part of
Finnish lifestyle and well-being.
• Original Finnish Sauna experience
offers a unique and enjoyable
combination of relaxation,
cleanness and serenity.
• Studies proof that this traditional
and natural therapy form brings
not only relaxation and serenity
but effects also health.

LÖYLY
Löyly ” the water thrown on the sauna
stove, is what defines the finnish sauna
and sets it apart from other sauna
cultures around the world.
Löyly creates moisuture in the sauna
and affects its temperature. Everyone
can stay in the sauna for just as long
they want to.

 Sauna from Finland promotes the
business of companies within the
sauna field, founded in 2010
• 200 Company members
 Sauna from Finland:
 improves members’
international competitiveness
 maintains and develops the
brand of the Finnish sauna
 assists hotels and spas to
implement an authentic Finnish
sauna experience – with our
help, each sauna can be the
world´s best sauna

Sauna from Finland devides
the sauna experience into
three stages
1) Before the sauna
2) During the sauna
3) After the sauna
The experience can be
fulfilled in all of these
stages.

Authencity + Relaxation+
Multisensority + Presence +
Purity
= Well-being in the
Sauna and from the
Sauna

Authentic Finnish Sauna
Experience -certificate
 Sauna From Finland has defined what the
Finnish sauna experience includes
• Quality Sertification Book ( available to Our
members)
 Authentic Finnish Sauna Experience quality
certificate is granted to sauna services that
are in compliance with the criteria of the
quality handbook
 The certificate communicates to customers,
interest groups and your personnel that the
quality of your sauna and sauna services
are in the top class of the world.

Health benefits of the Finnish Sauna

VIDEO #2
Health Benefits:
http://time.com/5096264/sauna-health-
benefits/?utm_campaign=time&utm_source=twitter.com&utm_medium=social&xid=time_socialflow_twitte
r

A LOWERED RISK OF:
HYPERTENSION, DEMENTIA AND
ALZHEIMER DISEASE AS WELL AS
SUDDEN CARDIAC DEATH AND ALL
CAUSE MORTALITY
 Lowered risk of heart attack and
cardiac death
 Reduced blood pressure
 Improved vascular function
 Increased heart rate (HR) in
sauna
The health benefits
of going to the sauna

AN IMMUNE SYSTEM BOOST
 The internal body temperature rises
and stimulates the immune system
to produce antibodies and disease-
fighting white blood cells.
 Many disease-causing pathogens are
destroyed by this heat, thereby
preventing recurrent infections.
The health benefits
of going to the sauna

SLEEP BETTER
 After taking a sauna you feel
calmer and relaxed
 Saunas enhance the quality of
sleep
The health benefits
of going to the sauna

SKIN
 Sweating is very helpful in
removing the toxins in order
to bring back the healthy,
beautiful glow of the skin.
The health benefits
of going to the sauna

Conclusions about sauna studies
 A Long-term population-based studies show
that sauna is related to a lowered risk of
 Hypertension
 Dementia and Alzheimer disease
 Sudden cardiac death and all-cause
mortality
 An Experimental study shows
 Sauna exposure (20-30 minutes)
 Reduces blood pressure
 Improves cardiovascular function
(arterial stiffness)
 Autonomic nervous system balance is
modulated postively, indicating
reduced body stress
• Regular sauna users have lower skin pH
compared to non-sauna users

How does cold affect
the body?
• It has been scientifically shown that cold
is good for your body and mind. Cold
therapy improves wellbeing in a variety
of ways:
• It speeds up recovery. The body recovers
faster from exercise when exposed to
cold. Cold therapy also reduces delayed
onset muscle soreness after your
workout.
• It alleviates pain. Cold contracts the
blood vessels and numbs the nerves,
relieving pain.

How does cold affect
the body?
• It increases your resistance. Cold
activates your immune system and
strengthens your heart and increases
blood circulation.
• It makes you feel good. The pituitary
gland releases beta endorphin, which
makes you feel good.

How does cold affect
the body?
• Falling asleep is easier and the quality
of sleep better. Being exposed to the
cold releases serotonin, which alleviates
insomnia.
• You will enjoy increased energy levels.
Being exposed to cold makes you more
alert and energetic. The shock of cold
activates your muscles, wakes up and
stimulates your body.

SAUNA BUSINESS

1. Before the sauna
• Decoration
• Lighting
• Atmosphere
• Textiles (Towels, slippers, bath robes, etc.)
2. In the sauna
• Sauna stoves
• Benches
• Lighting
• Sauna textiles
• Sauna decoration
• Showers
• Cosmetics
• Health measuring
• Environmental issues
3. After the sauna
• Drinks/Beverages
• Food
• Jacuzzis
• Hot pools
• Cold pools etc.
• Cleaning
• Maintenance
• Service consepts
• Sauna travel
• Treatments,
sauna yoga
• Energy saving,
water cleaning
etc.
A COMPLETE SAUNA EXPERIENCE
CUSTOMERS AND NEEDS
• Athletes
• Vacationers
• Exercisers
• Hotels
• Spas
• Gyms
• Homes
CUSTOMERS
COMPONENTS
• Well-being
• Relaxation
• Health
• Recovery
DESTINATIONS
• Europe
• Russia
• Asia
• Etc.

Companies at your service
 Solutions for a wide variety of saunas
 One stop shops for saunas
 Sauna buildings
 Sauna equipment
 Interior decoration solutions
 Easy to assembly saunas
 Easy to install prefabricated saunas
 Solutions for public and communal
saunas, hotels, spas
 Unique design saunas
 Wellness lightning
 Sauna products and accessories
 Beauty and Skin care products
 Sauna aromas
 Textiles for sauna
 Sauna services

VIDEO #3
Companies at your service
https://www.youtube.com/watch?v=Q4gbMstY41s&feature=youtu.be

KEY ISSUES
- SAUNA FROM FINLAND
- IS A ONE STOP SHOP FOR THE
FINNISH SAUNA EXPERIENCE
AND PRODUCTS
- A NETWORK OF ALMOST 200
WORLD´S TOPS SAUNA AND
WELLBEING BUSINESSES,
WWW.SAUNAFROMFINLAND.
COM
- A HANDBOOK FOR A QUALITY
SAUNA EXPERIENCE AND AN
AUTHENTIC FINNISH SAUNA
EXPERIENCE QUALITY CERTIFICATE
- SCIENTIFICALLY PROVEN
KNOWLEDGE OF SAUNA´S
PHYSICAL AND MENTAL HEALTH
BENEFITS

World Sauna Forum is the biggest
networking event around the
Finnish sauna experience and its
internationalization.
It plays a significant role in
promoting the collaboration
between companies from Finland
and all over the world by gathering
everyone together and both
offering current knowledge about
the topic and helping people to
meet each other to discuss about
the future ideas and co-operations.
AUTUMN 2019 In Tampere
• www.worldsaunaforum.fi

VIDEO #4.
Foreigners guide to sauna - Sauna Capital Tampere, Finland
https://www.youtube.com/watch?v=qnd1mbX9SLA

THANK YOU!
Carita@saunafromfinland.fi
www.saunafromfinland.fi