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(Pitch Deck): How FTX raised over $1 billion

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(Pitch Deck): How FTX raised over $1 billion

FTX was arguably the market-leading cryptocurrency exchange before it's highly-publicized liquidity crisis and ensuing bankruptcy filing in late 2022.

FTX (once valued over $32 billion) collapsed in a matter of days in November 2022 after it was revelaed that founder Bankman-Fried had secretly shifted $10 billion of FTX customer deposits to Alameda.

Despite their recent failures, one cannot overlook that FTX was incredibly successful in fundraising in a challenging environment:
They raised their first seed round in 2018 in the midst of the crypto-winter, and raised over $1.8 billion since.

FTX raised multiple rounds led by Sequoia, with participation from notable VC funds like Tiger Global, Softbank, Lightspeed Venture Partners, ICONIQ Growth, and more.

Here's an inside look at an FTX pitch deck from May 2021, presumably used to raise their $1B Series B round announced in June of the same year:

FTX was arguably the market-leading cryptocurrency exchange before it's highly-publicized liquidity crisis and ensuing bankruptcy filing in late 2022.

FTX (once valued over $32 billion) collapsed in a matter of days in November 2022 after it was revelaed that founder Bankman-Fried had secretly shifted $10 billion of FTX customer deposits to Alameda.

Despite their recent failures, one cannot overlook that FTX was incredibly successful in fundraising in a challenging environment:
They raised their first seed round in 2018 in the midst of the crypto-winter, and raised over $1.8 billion since.

FTX raised multiple rounds led by Sequoia, with participation from notable VC funds like Tiger Global, Softbank, Lightspeed Venture Partners, ICONIQ Growth, and more.

Here's an inside look at an FTX pitch deck from May 2021, presumably used to raise their $1B Series B round announced in June of the same year:

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(Pitch Deck): How FTX raised over $1 billion

  1. 1. Strictly Private & Confidential
  2. 2. FTX is the leading digital assets exchange, servicing crypto spot, futures, tokenized equity and prediction markets, among other novel digital assets. After years of using other exchanges, team realizes they could build a better exchange. FTX is launched FTX onboards more users and institutions, scales exchange capacity and team. Acquires Blockfolio Focus on onboarding retail investors by integrating trading into Blockfolio. Launch new product lines like options and prediction markets Overview Core team gets into crypto launching a market maker Became largest non-Chinese crypto exchange by volume Founders leave Jane Street Capital, Google $50m ADV from handful of users in the first few months $400m+ annualized run-rate based on January 2021 revenues 1 We are the largest non-Chinese crypto exchange, fourth largest crypto exchange and the fastest growing crypto exchange in the world by volume. 2017 2019 2020 2021
  3. 3. Crypto = Bitcoin = Crypto Exchanges Crypto exchanges are synonymous with the industry. Compared to our counterparts in traditional finance, crypto exchanges play a more significant and encompassing role. We are the infrastructure layer of crypto providing: 1. Tech infrastructure for order-book management, matching service, API for connectivity 2. The gateway for crypto investor, both retail and institutional 3. Initial Exchange Offerings, which are the crypto equivalent of IPOs and often happen on centralized exchanges 4. Exchange wallets, serving as full-service settlement infrastructure: a. Prime broker b. Clearing firm c. Custodian d. Execution service 5. Unique structured products, including ETFs and nuanced products like perpetuals, volatility contracts etc. 6. Access to an OTC desk for the industry with both white-glove and automated solutions 2
  4. 4. 2020 vs 2019 $1B ADV $150m average daily volume 7x In daily active users 1,100 Markets 410 in 2019 15x* Exchange capacity 72 employees 15 in 2019 $150M for Blockfolio Zero inorganic growth $0** Almost no paid marketing 3 * While our competitors have outages stretching for hours during surges of high volatility, we’ve kept stable and active while our volumes have exceeded $10B. ** Our paid marketing until Q1 2021 has been mostly defensive in order to protect our customers from phishing attacks.
  5. 5. 4 Statistics in 2021* Growth has primarily come from our core userbase demographic: high-volume, engaged, active traders and institutions. More room to grow: top 3 exchanges each have $50B+ of ADV. $1.2B $14.7B $800M Annualized Run Rate Average Daily Volume Estimated Profit * numbers are approximate, based on recent performance. They do not incorporate any additional growth.
  6. 6. $0.21B $0.35B $0.67B $1.07B $0.75B $0.68B $0.50B $0.53B $0.68B $0.85B $0.94B $1.9B $2.4B $4.8B $7.2B $7.3B $12.1B $16.15B 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 1 2 / 3 1 / 1 9 1 / 3 1 / 2 0 2 / 2 9 / 2 0 3 / 3 1 / 2 0 4 / 3 0 / 2 0 5 / 3 1 / 2 0 6 / 3 0 / 2 0 7 / 3 1 / 2 0 8 / 3 1 / 2 0 9 / 3 0 / 2 0 1 0 / 3 1 / 2 0 1 1 / 3 0 / 2 0 1 2 / 3 1 / 2 0 1 / 3 1 / 2 1 2 / 2 8 / 2 1 3 / 3 1 / 2 1 4 / 3 0 / 2 1 5 / 3 1 / 2 1 Growing faster than competitors 75.2x growth in volume between start of 2020 and May‘21 Growth in volume as compared to volume at start of 2020 5 Exchange Growth Starting ADV Ending ADV FTX 75x 215M 16.15B Binance 72.5x 1,800M 130.47B Coinbase 49.6x 265M 13.14B Kraken 27.3x 135M 3.68B Bitfinex 26.7x 78M 2.07B Huobi 16.2x 3,290M 53.3B OkEx 9.1x 5,070M 45.98B BitMex 1.8x 2,095M 3.73B BitMex FTX Deribit Kraken Coinbase OkEx Binance Huobi
  7. 7. 6 Futures Spot Leveraged Tokens OTC Spot Margin trading and P2P Lending Tokenized Stocks 75% of the revenues came from futures on crypto- assets. We list 81 spot markets, supporting 11 Layer 1’s. Our leveraged tokens are listed on partner exchanges. Access to an OTC portal and RFQ system that provides liquidity for large orders. OTC volume has been growing steadily. Launched spot margin in late November. It’s growing rapidly with $1.2B lent/borrowed on FTX. In partnership with CM- Equity, a licensed broker- dealer in Germany, we offer tokenized equity on our platform. More products, less mess: A single wallet where all assets can be cross-margined Current product offering
  8. 8. 2 0 1 9 - 0 5 - 0 1 2 0 1 9 - 0 6 - 0 1 2 0 1 9 - 0 7 - 0 1 2 0 1 9 - 0 8 - 0 1 2 0 1 9 - 0 9 - 0 1 2 0 1 9 - 1 0 - 0 1 2 0 1 9 - 1 1 - 0 1 2 0 1 9 - 1 2 - 0 1 2 0 2 0 - 0 1 - 0 1 2 0 2 0 - 0 2 - 0 1 2 0 2 0 - 0 3 - 0 1 2 0 2 0 - 0 4 - 0 1 2 0 2 0 - 0 5 - 0 1 2 0 2 0 - 0 6 - 0 1 2 0 2 0 - 0 7 - 0 1 2 0 2 0 - 0 8 - 0 1 2 0 2 0 - 0 9 - 0 1 2 0 2 0 - 1 0 - 0 1 2 0 2 0 - 1 1 - 0 1 2 0 2 0 - 1 2 - 0 1 2 0 2 1 - 0 1 - 0 1 2 0 2 1 - 0 2 - 0 1 Daily Active Users 2021: New customers and new products Rapidly grow retail customer base by integrating trading within the Blockfolio app. Election Night 7 Reviews Expand into new product lines including options, sportsbook and prediction markets. We listed prediction markets on elections which settle to $1 if Trump wins and $0 if Trump loses. On election night, we saw a surge in active users, and almost $300M contracts were traded on election night.
  9. 9. Compliance Framework Work closely with policymakers and regulators to operate in a compliant manner*. Comprehensive anti-money laundering policies and procedures. KYC and AML conducted by full-time employees. Mandatory AML, Cyber Security training for all employees. Use multiple third party identity verification services including Jumio, WorldCheck and ChainAnalysis. Offering tokenized stocks in partnership with CM- Equity, a licensed broker-dealer in Germany. West Realm, an independent US-regulated entity acts as the back end for US Blockfolio users, has MSB, MTLs and a US broker-dealer license. Member of the Blockchain Association, Future of Digital Currency Initiative. 8 * FTX Intl. blocks restricted jurisdictions and does not service US customers.
  10. 10. OUR TEAM Before founding Alameda and FTX, Sam was a trader on Jane Street Capital’s international ETF desk. He traded a variety of ETFs, futures, currencies, and equities, and designed their automated OTC trading system. He graduated from MIT with a degree in physics. Sam Bankman-Fried CEO 9 Gary was a software engineer at Google prior to founding Alameda and FTX. There, he built systems to aggregate prices across millions of flights, decreasing latency and memory usage by over 50%. He graduated from MIT with a degree in Mathematics with Computer Science. Gary Wang CTO Nishad joined Alameda Research in 2017 and is now the Director of Engineering in FTX. Prior to joining Alameda, Nishad was a software engineer on Facebook’s Applied Machine Learning team. He graduated summa cum laude from Berkeley with a degree in Electrical Engineering and Computer Science. Nishad Singh Head of Engineering And a team of 75 and growing. Prior to joining FTX, Dan was a partner at Fenwick & West LLP. There, he was the chair of the Payment Systems group, counseling clients from entrepreneurs and startup companies to publicly traded companies in various industries including manufacturing, consumer products and services, biotechnology, gaming and software. Dan received his J.D. from the University of Wisconsin, cum laude. Dan Friedberg General Counsel Ramnik joined FTX from Facebook where he built ads products. He was also on the Facebook Libra team and was a co-author of the whitepaper. Prior to Facebook, Ramnik was at Investment Management at Goldman Sachs. He is an alum of IIT Kanpur, NYU and Stanford. Ramnik Arora Head of Product
  11. 11. Contact invest@ftx.com Our highest goal is to leave the world a better place than we inherited it. 1% of all net revenues are donated to the world’s most effective charities, and many of our members have given substantially more.
  12. 12. Browsethebestpitch deckexamples. Brought to you by bestpitchdeck.com — the world’s largest library of pitch decks: hundreds of winning presentations from leading startups, updated every week. Follow us @pitchdecks Readmore→

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