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Supliful's $1.1M pitch deck for white-label influencer supplements

Pitch Decks
13 Oct 2022
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Supliful's $1.1M pitch deck for white-label influencer supplements

  1. WE MAKET IT EASY FOR CREATORS TO LAUNCH THEIR OWN PRIVATE LABEL BRAND
  2. 2 MR. BEAST EASILY LAUNCHED HIS OWN BRAND OF SNACKS BECAUSE HE IS A SUPERSTAR *https://www.researchandmarkets.com/reports/5415569
  3. 3 BUT FOR LONG-TAIL OF CREATORS IT IS VERY HARD Sinking +$25k into products that may never sell Headaches arranging distribution & hiring support team Months researching suppliers & Painful negotiations $
  4. 4 SUPLIFUL MAKES IT SUPER EASY 0$ investment in product inventory. Sell before pay & earn passive income Easy to browse unique certi fi ed product catalog & product trends Automated tools for easy store setup & product engagment with audience
  5. * https://linktr.ee/creator-report/ **Initial data based on AVG amount of revenue generated by Creators on Supliful, i.e. $550/month 120m Creators globally who need Supliful service Assuming 33% of them are in US, i.e. 40m TAM fi tness creator vertical** SAM $2.6t SOM $1.2b 200M CREATORS GLOBALY AND 60% NEED SOLUTIONS TO MONETIZE THEIR CONTENT*
  6. WHY NOW? Creators are more relatable and genuine than brands, so people gravitate towards them* 60% of CREATORS (120m) constantly looking for new monetization opportunities* Private label producers lack business automation to cater the new market conditions 6 * https://linktr.ee/creator-report/
  7. 7 Select from 100+ products in 5+ categories to launch own brand in fi tness, wellness, egaming, productivity & others HOW IT WORKS? Add your brand & publish in an online store. Orders from stores are automatically delivered to Creator end customers
  8. 8 % 33% avg markup on all products 5% commission on Supliful store-fronts $39 or $349/month subscription plans 3 MAIN REVENUE DRIVERS TO ACHIEVE $4M GMV IN 18 MONTHS
  9. POSITIVE ACQUISITION FEEDBACK LOOP TO ACTIVATE HIGH PERFORMING CREATORS *$39 monthly fee and 4 months avg. customer life **LTV and Conv. rate based on data from printify.com on ~70k paying subscribers CAC $10 per signup Google, FB, IG, TikTok $156 LTV* per subscriber +$106 to sustain operations 20% conv. rate** $50 subscriber acquistion 9
  10. FITNESS CREATOR MASON WITH HIS STORE PASSIVELY EARNED $170K 6 MONTHS AFTER LAUNCH CLICK TO CHECK THE STORE 10
  11. +800 linked Shopify stores 11 8 MONTHS AFTER BETA LAUNCH CREATORS HAVE GENERATED +$540K IN REVENUE USING SUPLIFUL “Great customer service and helped a lot to start our business from ground up, de fi nitely recommend them.” +370 Activated Creators Revenue (Total $270k) 70+ Shopify Reviews CLICK TO CHECK THE REVIEWS
  12. 12 THERE IS NO SIMILAR PLATFORM FOR CREATORS TO SIMPLY LAUNCH A THEIR OWN PRIVATE LABEL BRAND 🏪 Own hosted storefronts 🦸 Branded customer support 👩💻 Easy branding of products 💊 Product and packaging variety Ecommerce Retail On demand Large MOQs
  13. 13 Valued at $1b+ 2021* Valued at $300M+ 2021** Riga, Latvia, est. 2013 Riga, Latvia, est. 2015 Riga, Latvia, est. *https://www.wsj.com/articles/printful-nabs-130-million-from-bregal-sagemount-11621854001 **https://techcrunch.com/2021/09/08/printify-bags-45m-led-by-index-as-it-rides-the-custom-printing-boom/ Print On Demand Print On Demand Private label On Demand software Higher sales frequency +400k active creators +500k active creators +300 active creators CREATORS ALREADY USE EXISTING PRINT ON DEMAND COMPANIES TO MONETIZE CONTENT
  14. Mārtiņš Lasmanis Business operations Rūdolfs Janītis Full - stack developer Rihards Pīks Digital Marketer 14 Alina Ignatoviča Product manager 8+ years Dmitry Jemeljanov Full-stack developer 8+ years Jason Lorberbaum Ful fi lment manager 10+ years Additional team members In merchandising, customer support and design +5 OUR TEAM WE HAVE BEEN CREATORS OURSEVLES. WE BUILT AND EXITED GRAFOMAP.COM IN 5 YEARS WITHOUT EXTERNAL FINANCING
  15. OUR EARLY INVESTORS HAVE COMMITTED +$900K INVESTMENT 15 Marvin Lioa Partner @ Diaspora Ventures (San Francisco) Herty Tarmo Entrepreneur, Co- founder @ Startup Wiseguys (Estonia) Jevgeni Kabanov CPO & Head of New Verticals @ Bọlt (Estonia)
  16. 16 Funding
  17. ($400k) Build out automation tools, Supliful storefronts and gamify selling ($600k) +4000 active creators selling through the platform ($700k) 17
  18. Like to learn more? Mārtiņš Lasmanis, CEO martins@supliful.com +371 291 00 247 www.supliful.com Book a meeting Meet the Team: 18
  19. APPENDIX
  20. Platform now has products from 6 different US suppliers matching our core values We will add these suppliers from US in Q2 2022 Traceable origins Transparency Responsiveness 20 SUPPLIERS
  21. More than 100+ different product options & looking to expand to more market niches + Sports nutrition Coffee Superfoods 21
  22. 22 AWARNESS 📢 PR, WORD Featured in The Next Web, Men’s Journal, Life Hacker 📧 EMAIL Ultra personalized outreach via creator databases 🥁 SOCIAL ADS Facebook, Google and Shopify platforms 🛍 APP MARKETPLACES 5 star reviews on Shopify: 60 🔍 SEARCH #1 on main keywords: supplements on demand supplement dropshipping private label dropshipping VISIT ORS Remarketing/ Product tour/ Onboarding drip Signed up On-page marketing, Remarkting, Activation drip campgaing Activated On-page marketing, Remarkting, Growth drip campgaing Selling AUTOMATICALLY SELECTING PROMISING CREATORS TO ASSIGN GROWTH MANAGER AND ACTIVATE SELLING
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