1.
PRIVILEGED & CONFIDENTIAL
twilio
Board Meeting
March 23, 2010

2.
PRIVILEGED & CONFIDENTIAL

3.
PRIVILEGED & CONFIDENTIAL

4.
PRIVILEGED & CONFIDENTIAL
BUSINESS METRICS

5.
PRIVILEGED & CONFIDENTIAL
$0
$9,375
$18,750
$28,125
$37,500
$46,875
$56,250
$65,625
$75,000
2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
$48,703
$68,302
$38,056
$33,166
$33,328
$34,321
$24,186
$16,725
$12,799
$17,288
$7,676
$10,219
$4,869
$4,591
$1,789
Sales
pace

6.
PRIVILEGED & CONFIDENTIAL
0
3,500
7,000
10,500
14,000
17,500
21,000
24,500
28,000
2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
12,593
26,220
15,308
17,406
15,557
11,069
10,560
11,306
12,280
10,339
7,204
4,321
10,356
2,526
3,383
NEW VISITORS
pace

7.
PRIVILEGED & CONFIDENTIAL
0
131
263
394
525
656
788
919
1050
2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
735
1005
571
589
531
677
313
383
403
334
213
195
413
159
163
DEVELOPER REGISTRATIONS
5.8% Conversion
pace

8.
PRIVILEGED & CONFIDENTIAL
0
43
87
130
173
217
260
2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
178
240
130
77
82
84
73
76
56
61
45
31
64
26
25
Upgrades
24.2% Conversion
pace

9.
PRIVILEGED & CONFIDENTIAL
7841
DEVELOPER ACCOUNTS
1316
UPGRADED ACCOUNTS
As of March 22nd
> 1000 / Mo > 250 / Mo

10.
PRIVILEGED & CONFIDENTIAL
COMPANY PRIORITIES
Hiring
Metrics
Scalability & Reliability
OpenVBX

11.
PRIVILEGED & CONFIDENTIAL
RECRUITING
Filled:
(Since last Board Meeting)
1 Office Manager (FTE)
1 Evangelist / CS (FTE)
Recruiting Consultant (C)
Recruiting Contractor (C)
Open:
2 Web Engineer
1 Senior Web Engineer
1 Core Engineer
1 Ops Engineer
1 Sales Evangelist(?)
1 Developer Evangelist
1 Apps Product Manager
1 Telecom BD
Big Hire:
1VP Bus Dev

12.
PRIVILEGED & CONFIDENTIAL
Jeff Lawson
CEO
Core
EVAN (CTO)
MKTNG
Danielle
Evangelist
Vacancy
APPS TEAM
Senior
Engineer
Vacancy
Sales
Engineer?
Vacancy
Telecom BD
Vacancy
John
Adam
Will
Fred
Mark
Andres
APPS TEAM
Product Lead
Vacancy
Eng
Vacancy
Eng
Vacancy
Eng
Vacancy
Josh
BD Lead
Vacancy
Ops
Vacancy
Progrium
CFO
Tom
Bookkeeper
Matt
HR
Rhonda
John Sheehan
Evangelist
Lisa
Weitekamp
Admin

13.
PRIVILEGED & CONFIDENTIAL
Service Board Sales Board
System Status Board
Twitter
Current
Open
Tickets
Avg
Resolutio
n Time
% Responded to in SLA
Phone
Numbers
Calls SMS
% Change % Change % Change
$ Month
Issue Icon Current Issue
Adoption Board
Month
Signups
Month
Upgrades
% Change % Change
Today Today
Today Today Today
METRICS

14.
PRIVILEGED & CONFIDENTIAL
CORE TEAM

15.
PRIVILEGED & CONFIDENTIAL
“Twilio Scales”

16.
CORE TEAM
METRICS

17.
PRIVILEGED & CONFIDENTIAL
METRICS
Scalability # of Simultaneous Calls
Reliability Points of Failure

18.
PRIVILEGED & CONFIDENTIAL
METRICS
Scalability N Simultaneous Calls
Metric: # Simultaneous Calls
Tested to 5000

19.
PRIVILEGED & CONFIDENTIAL
METRICS
Scalability N Simultaneous Calls
Metric: # Simultaneous Calls
Risks: • Cluster Bottlenecks
- Persistence layer/Management tools
• Carrier capacity
- Inbound limits, toll-free

20.
PRIVILEGED & CONFIDENTIAL
METRICS
Reliability Points of Failure
Metric: Customer facing failures
Total tests 0/0
Voice Loopback 0/0
SMS Loopback 0/0
End-to-endTester Results - Past 30 days

21.
PRIVILEGED & CONFIDENTIAL
METRICS
Reliability Points of Failure
Metric: Customer facing failures
Risks: • Single points of failure
- Persistence/Load Balancers/Queuing
• Massive correlated failures
- Limited to single EC2 availability zone

22.
CORE TEAM
PROJECTS

23.
PRIVILEGED & CONFIDENTIAL
PROJECTS
SCALABILITY/
RELIABILITY
TWILIO
REALTIME
TOOLS
March ‘10
April ‘10
May ‘10
June ‘10
John/Evan
Frank?
Progrium
TWILIO
DIDS
John/Adam
SHORT
CODE
SMS
Evan

24.
PRIVILEGED & CONFIDENTIAL
APPS TEAM
“Discover”
Apps & Developers Directory

25.
PRIVILEGED & CONFIDENTIAL

26.
PRIVILEGED & CONFIDENTIAL
UPCOMING PROMOTIONS

27.
PRIVILEGED & CONFIDENTIAL
MARKETING METRICS
Key Stages of the Funnel:
New WebsiteVisitors
Signups
Upgrades

28.
PRIVILEGED & CONFIDENTIAL
GOOGLE CHROME CONTEST
2 Weeks
Launch Builders
2 Weeks
Boxee Box Prize
Dual Coast Hackathons
BOXEE DEVELOPER CONTEST

29.
PRIVILEGED & CONFIDENTIAL
EVENTS
March
NYC - 3 Hackathons
VBXVIP Weekend
May
Gov 2.0
Google I/O
GlueCon

30.
PRIVILEGED & CONFIDENTIAL
CUSTOMER SERVICE METRICS
SLA: Response under 12 Hours
Avg Response Time

31.
PRIVILEGED & CONFIDENTIAL
VBX UPDATES

32.
PRIVILEGED & CONFIDENTIAL
~15 Plugins Written
API Feedback
Bug Discovery
Evangelists & Content for Launch
Won Over Most Sensitive Developers
DEVELOPER WEEKEND
March 20th & 21st

33.
PRIVILEGED & CONFIDENTIAL
LAUNCH PRIORITIES
API Improvements ~2 Weeks
Bug Fixes Ongoing
VBX Website Collateral 3 Weeks
Plugin Repository 3 Weeks
PR & Marketing Machine Venue?
Shooting for week of April 26th

34.
PRIVILEGED & CONFIDENTIAL
G&A TEAM
Ravix Group (CFO)
Krohn & Godby (Accountant)
~Gunderson (Lawyers)
Dan Arkind (Recruiting)
Joanna Samuels (Recruiter)

35.
PRIVILEGED & CONFIDENTIAL
BOARD HELP
Recruiting
Big BD Hire
OpenVBX
Launch PR
Launch Distribution Partners