The document outlines key factors that differentiate great content marketers, including embracing storytelling, having a deep understanding of technology's role, willingness to challenge best practices, and commitment to unlocking distribution channels. It also shows growth in social media consumption over time and closes by emphasizing the importance of storytelling.

1. C O N T E N T
M A R K E T E R S
W H A T D I F F E R E N T I A T E S T H E B E S T
F R O M T H E R E S T

2. 4
K E Y F A C T O R S
F O R G R E A T
C O N T E N T
M A R K E T E R S

3. O U T L I N E
INTRO
KEY FACTORS
GROWTH
BREAK-OUT SESSION
OPEN FORUM
CLOSING
SOCIALS

4. E M B R A C E A
F O U N D A T I O N O F
S T O R Y T E L L I N G
D E E P
U N D E R S T A N D I N G
O F T H E R O L E O F
T E C H N O L O G Y
W I L L I N G N E S S
T O C H A L L E N G E
" B E S T P R A C T I C E "
C O M M I T M E N T T O
U N L O C K I N G
D I S T R I B U T I O N
C H A N N E L S

5. 03
E M B R A C E A
F O U N D A T I O N O F
S T O R Y T E L L I N G
C O N N E C T A N D E N G A G E

6. G R O W T H I N
T E R M S O F
S O C I A L M E D I A
C O N S U M P T I O N
04 75
150
225
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
300
2021 2022 2023
0

7. E M B R A C E T H E H U S T L E
U N D E R S T A N D T H E R O L E O F T E C H N O L O G Y
C H A L L E N G E T H E S T A T U S Q U O
E M B R A C E S T O R Y T E L L I N G
T H E B E S T
M A R K E T E R S

8. Social media
marketing refers
to the process of
gaining traffic or
attention through
social media sites.
• • •
SEARCHENGINELAND.COM

9. Even when the body goes to
sleep, the mind stays up all
night, telling itself stories.
• • •
JONATHAN GOTTSCHALL
AUTHOR OF THE STORYTELLING ANIMAL

10. T H A T ' S
A W R A P !
S O C I A L M E D I A A C A D E M Y . C O