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A NEW PLATFORM FOR A NEW ERA
Rediscover Software 
Development 
Edward Hieatt 
Vice President, Pivotal 
4 November 2014 
© Copyright 2014 Pivotal. All r...
Enterprise Computing is Changing 
1st 2nd 3rd 
MAINFRAME CLIENT-SERVER & WEB CLOUD 
Automation of 
Financial Accounts 
© C...
Software is Changing Industries 
$6B valuation 
Financial Services 
$12B valuation 
Travel & Hospitality 
© Copyright 2014...
Every Company Needs to Build Great Software 
Francisco Gonzalez, CEO 
© Copyright 2014 Pivotal. All rights reserved. 
“ Ba...
“The future is already here, 
it's just not evenly distributed.” 
© Copyright 2014 Pivotal. All rights reserved. 
- Willia...
Cloud Foundry • Big Data Suite • Labs 
© Copyright 2014 Pivotal. All rights reserved.
Back to Basics: What Does the Business Really Need? 
Ÿ More Speed, yes… 
– Software built much faster than in the past 
–...
The Importance of Predictable Speed 
If a team’s speed is predictable, you know: 
Ÿ When the current vision of the produc...
Solution 
We need to solve for high, predictable productivity in the 
face of product flux, large teams, legacy technology...
1. Technology Transformation 
Ÿ Move to Platform-as-a-service (PaaS) 
– Increases developer productivity 
– Unifies IT en...
Jonathan Rosenberg 
CTO & VP, Collaboration 
© Copyright 2014 Pivotal. All rights reserved. 
“ PaaS is the operating syste...
2. Cultural Transformation 
Ÿ Prescribe a simple framework based on disciplined Agile 
practices 
– Clear separation of P...
© Copyright 2014 Pivotal. All rights reserved. 
“We have to be agile. 
This environment is demonstrating 
that agility. It...
x 
• You must go full out 
• You can start small 
• Self selection 
• Consider a new environment 
• Build real application...
Picture of Dev Environment of the past. Fills screen. 
© Copyright 2014 Pivotal. All rights reserved. 
Your teams can’t lo...
© Copyright 2014 Pivotal. All rights reserved. 
They need to look like this.
How you used to deploy – file ticket to get environment spun up 
done with a build; ask IT to deploy; some sense of being ...
Picture of CF Deploy 
© Copyright 2014 Pivotal. All rights reserved. 
It needs to look like this.
A Slide that says you can do this 
© Copyright 2014 Pivotal. All rights reserved.
Humana Digital Experience Center 
© Copyright 2014 Pivotal. 2014 Pivotal. Al lA rlilg rhitgsh rtess reersveedrv. ed. 
EH 
...
Rediscover Software Development 
DEFINE DESIGN DEVELOP DEPLOY 
Embrace cloud platform evolution, adopt an agile developmen...
© Copyright 2014 Pivotal. All rights reserved. 
Thank You
A NEW PLATFORM FOR A NEW ERA
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Rediscover Software Development Edward Hieatt Web Summit 2014

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The Secret to Faster, More Predictable Software Development as presented by Edward Hieatt at Web Summit 2014

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Rediscover Software Development Edward Hieatt Web Summit 2014

  1. 1. A NEW PLATFORM FOR A NEW ERA
  2. 2. Rediscover Software Development Edward Hieatt Vice President, Pivotal 4 November 2014 © Copyright 2014 Pivotal. All rights reserved.
  3. 3. Enterprise Computing is Changing 1st 2nd 3rd MAINFRAME CLIENT-SERVER & WEB CLOUD Automation of Financial Accounts © Copyright 2014 Pivotal. All rights reserved. Automation of most paper processes (ERP, CRM, Email) New experiences and business models Automation of Financial Accounts Automation of most paper processes (ERP, CRM, Email) New experiences and business models “Free” CPU Cycles “Free” CPU Storage
  4. 4. Software is Changing Industries $6B valuation Financial Services $12B valuation Travel & Hospitality © Copyright 2014 Pivotal. All rights reserved. $19B valuation Transportation $3.2B Acquisition by Google Home Automation $28B valuation Entertainment $32B valuation Automotive
  5. 5. Every Company Needs to Build Great Software Francisco Gonzalez, CEO © Copyright 2014 Pivotal. All rights reserved. “ Banks need to take on Amazon and Google or die. The shift to digital requires a complete overhaul of banks technology…it is a matter of survival.”
  6. 6. “The future is already here, it's just not evenly distributed.” © Copyright 2014 Pivotal. All rights reserved. - William Gibson Many Enterprises I talk to feel behind, fear the disrupters, and don’t know what to do next. My message to you is that you can catch up, but you must be bold.
  7. 7. Cloud Foundry • Big Data Suite • Labs © Copyright 2014 Pivotal. All rights reserved.
  8. 8. Back to Basics: What Does the Business Really Need? Ÿ More Speed, yes… – Software built much faster than in the past – The ability to change direction based on customer feedback, market conditions Ÿ …But predictability is the key – No surprises near a release – Prefers “fast and predictable” over “sometimes very fast, often mysteriously slow” © Copyright 2014 Pivotal. All rights reserved.
  9. 9. The Importance of Predictable Speed If a team’s speed is predictable, you know: Ÿ When the current vision of the product could be built Ÿ How realistic a deadline is, so you can adapt Ÿ That a request to change or release doesn’t disrupt the team Ÿ That bugs generally don’t get in the way of progress Ÿ That a need to scale doesn’t disrupt feature progress The challenge: it’s difficult! © Copyright 2014 Pivotal. All rights reserved.
  10. 10. Solution We need to solve for high, predictable productivity in the face of product flux, large teams, legacy technology and legacy team structures. We need: 1. Technology transformation 2. Cultural transformation © Copyright 2014 Pivotal. All rights reserved.
  11. 11. 1. Technology Transformation Ÿ Move to Platform-as-a-service (PaaS) – Increases developer productivity – Unifies IT environment – Centralizes and enforces convention (security, scaling, etc) – Generally allows developers to get back to writing code Ÿ This is how the disrupters grew up Ÿ Now you can have it in the enterprise © Copyright 2014 Pivotal. All rights reserved.
  12. 12. Jonathan Rosenberg CTO & VP, Collaboration © Copyright 2014 Pivotal. All rights reserved. “ PaaS is the operating system for the cloud. As the set of APIs and services for PaaS's grow, the choice of PaaS becomes more crucial as the costs of porting go up. This is one of the benefits of open source PaaS offerings like Cloud Foundry.”
  13. 13. 2. Cultural Transformation Ÿ Prescribe a simple framework based on disciplined Agile practices – Clear separation of Product and Engineering roles – Team co-location and Pair-Programming – Test-Driven Development and repurposing of QA Ÿ Then let go: – Allow teams to experiment with process and find their voice – Don’t try to hold on too tightly to the original spec or timeline – Go live early and often; fail-fast; experiment © Copyright 2014 Pivotal. All rights reserved.
  14. 14. © Copyright 2014 Pivotal. All rights reserved. “We have to be agile. This environment is demonstrating that agility. It allows you to do things as a team and do it quickly.” - Bruce Broussard, CEO, Humana
  15. 15. x • You must go full out • You can start small • Self selection • Consider a new environment • Build real applications that matter to the business • Embrace open source © Copyright 2014 Pivotal. All rights reserved. Be bold - it won’t work if you try to do it half-heartedly. Take a leap of faith!
  16. 16. Picture of Dev Environment of the past. Fills screen. © Copyright 2014 Pivotal. All rights reserved. Your teams can’t look like this…
  17. 17. © Copyright 2014 Pivotal. All rights reserved. They need to look like this.
  18. 18. How you used to deploy – file ticket to get environment spun up done with a build; ask IT to deploy; some sense of being slow Deploying and release management can’t look like this… © Copyright 2014 Pivotal. All rights reserved.
  19. 19. Picture of CF Deploy © Copyright 2014 Pivotal. All rights reserved. It needs to look like this.
  20. 20. A Slide that says you can do this © Copyright 2014 Pivotal. All rights reserved.
  21. 21. Humana Digital Experience Center © Copyright 2014 Pivotal. 2014 Pivotal. Al lA rlilg rhitgsh rtess reersveedrv. ed. EH Confidential - Internal Use Only - Do Not Forward
  22. 22. Rediscover Software Development DEFINE DESIGN DEVELOP DEPLOY Embrace cloud platform evolution, adopt an agile development methodology, and let your developers find their voice. © Copyright 2014 Pivotal. All rights reserved.
  23. 23. © Copyright 2014 Pivotal. All rights reserved. Thank You
  24. 24. A NEW PLATFORM FOR A NEW ERA

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