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How #Wearables Will Affect Your Social Aura
#WearMyData
Mark D’Cunha, P.Eng.
@mdcunha
Designer: Heewon Choi
How Sensors and Big Data will change your Healthcare user experience
“The drop in sensor costs is magical!” ~Samsung Innov...
The foundation for continuous sharing.
Once upon a sensor…
Why now?
§  Industrial
advancements
§  Materials Science
§  Communications
§  Personalization
§  Smartphones
§  Sens...
Sensors
§  By 2017, more than 18M
health and wellness sensors
will be shipped (up from 2M
today)
Source: ON World
§  By ...
Wearables
§  Wearable electronic
devices for fitness
shipments will reach 68.1M
in 2015
Source: Gartner
§  Global smartw...
“In The Hospital Of The Future, Big Data Is One Of Your Doctors” ~FastCoExist.com
Big Data
Big Data
§  There is a growing
divide between firms
that can manage big
data and those that
can't
How will you keep up…
Delivering better insights
Activity Tracking, Connected Fitness
The Rise of New Digital Communities
Fitbit
•  Upwards of 3.3M users
•  Ambient device
•  Reminders, Weekly
summary, Dashboard
•  Gamification: Badges,
Goals, ...
Under Armour
Under Armour now has the largest online fitness community in the world
Connected Fitness
§  MapMyFitness 31M users
§  Endomondo 25M users
§  MyFitnessPal 80M users
§  In Jan 2015, recorded
...
UA Record App
“Passion for fitness builds a very strong social community”
Engagement through Wearables
§  Carefully select your communities
§  Leak only the data you want
§  Find the influencer...
Personal sensor data will become part of your social identity.
QUESTIONS
Designer: Esben Oxholm
Mark D’Cunha, P.Eng.
@mdcu...
Prochain SlideShare
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SXSW: How Wearables Will Change Your Social Aura

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As sensors and wearables increase in popularity, the data you create and share will become an intrinsic part of your social personality or "aura". This presentation explores the newly emerging world of wearables and sensors, the different types of data that they will generate and the applications that will use them.

Publié dans : Technologie

SXSW: How Wearables Will Change Your Social Aura

  1. 1. How #Wearables Will Affect Your Social Aura #WearMyData Mark D’Cunha, P.Eng. @mdcunha Designer: Heewon Choi
  2. 2. How Sensors and Big Data will change your Healthcare user experience “The drop in sensor costs is magical!” ~Samsung Innovation Lab
  3. 3. The foundation for continuous sharing. Once upon a sensor…
  4. 4. Why now? §  Industrial advancements §  Materials Science §  Communications §  Personalization §  Smartphones §  Sensors for: §  Accelerometer - motion §  Gyroscope - force §  Magnetometer - rotation §  Optical heart rate monitor §  Body temperature §  Blood oxygen
  5. 5. Sensors §  By 2017, more than 18M health and wellness sensors will be shipped (up from 2M today) Source: ON World §  By 2017, 515M sensors for wearable, implantable or mobile health and fitness devices will be shipped globally Source: ON World
  6. 6. Wearables §  Wearable electronic devices for fitness shipments will reach 68.1M in 2015 Source: Gartner §  Global smartwatch shipments will reach 15M units this year Source: Forbes
  7. 7. “In The Hospital Of The Future, Big Data Is One Of Your Doctors” ~FastCoExist.com Big Data
  8. 8. Big Data §  There is a growing divide between firms that can manage big data and those that can't
  9. 9. How will you keep up…
  10. 10. Delivering better insights
  11. 11. Activity Tracking, Connected Fitness The Rise of New Digital Communities
  12. 12. Fitbit •  Upwards of 3.3M users •  Ambient device •  Reminders, Weekly summary, Dashboard •  Gamification: Badges, Goals, Challenges
  13. 13. Under Armour Under Armour now has the largest online fitness community in the world
  14. 14. Connected Fitness §  MapMyFitness 31M users §  Endomondo 25M users §  MyFitnessPal 80M users §  In Jan 2015, recorded more than 100M workouts §  UA Record will become their daily destination dashboard
  15. 15. UA Record App “Passion for fitness builds a very strong social community”
  16. 16. Engagement through Wearables §  Carefully select your communities §  Leak only the data you want §  Find the influencers §  Cross-post your achievements §  Invite others to join “If you aren’t wearing your data, you will struggle to be heard.”
  17. 17. Personal sensor data will become part of your social identity. QUESTIONS Designer: Esben Oxholm Mark D’Cunha, P.Eng. @mdcunha

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