Presented by Cornelia Davis - Platform Engineer, Cloud Foundry, Pivotal You might have heard that software is eating the world; in every industry enterprises are being challenged to bring software to their consumers faster, more frequently and with insanely great user experiences. Pivotal Cloud Foundry, the leading enterprise Platform as a Service (PaaS) that is powered by Cloud Foundry, is designed to remove friction from the traditional application lifecycle, from dev all the way through production. At the core it exposes application and services “dial tone”, rather than infrastructure “dial tone”, scoping a broad set of capabilities such as autoscaling, dynamic routing, logging, monitoring, health management, and more, around the application. Pivotal Cloud Foundry itself depends on the infrastructure “dial tone” that is brilliantly provided by vSphere or vCHS. In this session we’ll start with the industry drivers for PaaS, explain how it leverages your existing vSphere or vCHS investment, and then dive into the details of what Pivotal Cloud Foundry brings to the enterprise developer and operator. Light on slides and heavy on demo, you’ll come away with a solid understanding of how Pivotal CF can revolutionize they way your enterprise develops, delivers and manages software.

1. A NEW PLATFORM FOR A NEW ERA

2. Unlock your VMWare
Investment with Pivotal CF
Powered by Cloud Foundry
Cornelia Davis  @cdavisafc  cdavis@pivotal.io
Director, Platform Engineering, Cloud Foundry
Pivotal
© Copyright 2014 Pivotal. All rights reserved. 2

3. Agenda
 Factors driving Software Innovation in Enterprises
 Evolution of Cloud Architecture
 Enterprise PaaS: Pivotal CF
 Demo
 Customers
© Copyright 2014 Pivotal. All rights reserved.

4. “Software is Eating the World”
© Copyright 2014 Pivotal. All rights reserved.

5. Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
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$3.5B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$1.1B acquisition
Monsanto - Agriculture

6. Every Company Needs to Build Great Software
Francisco Gonzalez, CEO
© Copyright 2014 Pivotal. All rights reserved.
“Banks need to take on Amazon and
Google or die. The shift to digital
requires a complete overhaul of banks
technology…it is a matter of survival.”

7. Business Expectations Exceed IT Capabilities
$ $ $ $ $ $
BUSINESS
EXPECTATIONS
© Copyright 2014 Pivotal. All rights reserved.
Cloud
IT Technology Eras
Mainframe Client-Server
The exponential
increase in business
expectations is
unsustainable for IT
MILLIONS OF
APPS BILLIONS
OF USERS
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
ABILITY OF IT TO
DELIVER S/W
STEADY IT
BUDGETS*

8. Rapid Innovation Requires a New Approach
DEVELOPERS AND APP OPERATORS OPERATORS
 Dramatically improve developer experience
 Agile teams, rapid iteration
 Ingest and incubate open source
advancements and new data services
© Copyright 2014 Pivotal. All rights reserved.
 Continuous delivery, no planned downtime
 Instant scaling of apps and data services
 Automation and deployment consistency
at every step

9. Agenda
 Factors driving Software Innovation in Enterprises
 Evolution of Cloud Architecture
 Enterprise PaaS: Pivotal CF
 Demo
 Customers
© Copyright 2014 Pivotal. All rights reserved.

10. The Cloud Platform Evolution
TRADITIONAL IaaS
Your Application
Database
Web
Server
Operating System
Virtualization Platform
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Messaging
Code
Physical Servers
Your Application
Database
Web
Server
Messaging
Code
IaaS
Your Application
Code
PaaS
Virtualized
Infrastructure
PaaS

11. Pivotal CF Packaging
Application Zone
PIVOTAL CF
Elastic Runtime
Application Drople
Application Drople
vSphere or vCHS
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Service Zone
PIVOTAL
RabbitMQ
Service
Broker
API
Service
Broker
API
AMQP
API
Service
Broker
API
Pivotal CF Operation Manager
PIVOTAL
HD
Service
Broker
API
HAWK/M
/R API
Application
Instance
deployed in a
Container
SW components
specified via
Buildpacks
Pre-existing
Databases / other
services not
running on PCF
based VMs
PIVOTAL
MySQL
SQL API
PIVOTAL
RabbitMQ
MSG
API
MySQL
Service
Broker
RabbitMQ
Service
Broker
Pivotal HD
Service
broker
User Provided
Connector

12. Agenda
 Factors driving Software Innovation in Enterprises
 Evolution of Cloud Architecture
 Enterprise PaaS: Pivotal CF
 Demo
 Customers
© Copyright 2014 Pivotal. All rights reserved.

13. The Cloud Foundry Foundation : Industry Standard
© Copyright 2014 Pivotal. All rights reserved.
Platinum
Gold
Silver

14. Incredible Cloud Foundry Ecosystem
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15. Pivotal CF: Leverage your VMware Investment
Built-in and Ecosystem
Services
Easy to add and customize
Simple, Developer
Friendly Commands & API
Operational Benefits for
Every Application
Deploy, Operate, Update & Scale with minimal downtime on IaaS
© Copyright 2014 Pivotal. All rights reserved.
….and more
• Auto-detect frameworks
• “Push and it works”
- .WAR
- Dockerfile
- .NET
• Simple service binding
• Agile Microservices
Easy to add and customize
• Instant dynamic routing
• Log stream aggregation
• Access controls & policies
• Built-in Containerization
• APM & Operational metrics
• 4 Layers of High
Availability
• App-Instance
• Availability
Zone
• Process
• Virtual
Machine
• Applications
- Rabbit MQ
- MySQL HA
- Cassandra
- Elasticsearch
- Jenkins (CI)
- Memcached
- MongoDB
- Neo4j
- Redis
- Riak CS
• Data/Analytics
- Elastic Hadoop
- HAWQ
- GemFire XD
• Mobile
- Push
Notification
- Data Synch
- API Gateway

16. Taking the Application Lifecycles From Months…
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17. …to Hours and Minutes
DEVELOPER AND APP OPERATOR PLATFORM OPERATOR
Auto-select runtimes
Deploy app
Select and bind Services
App Deployment: 30-90 seconds
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Scale app
Establish infrastructure
Provision
Add capacity
Control Auth, Policies, HA
Cloud Deployment: 2-4 hours

18. Agenda
 Factors driving Software Innovation in Enterprises
 Evolution of Cloud Architecture
 Enterprise PaaS: Pivotal CF
 Demo
 Customers
© Copyright 2014 Pivotal. All rights reserved.

19. Removing Developer and Operator Constrains
• Self-service
removal
© Copyright 2014 Pivotal. All rights reserved.
BUILD
APPLICATION
PUSH FIRST
RELEASE
MAINTAIN
APPLICATION
RETIRE
APPLICATIONS
UPDATE
APPLICATIONS
• Auto-detect frameworks
• Self-service deploy
• Dynamic routing
• Elastic scale
• Integrated HA
• Autoscaling and APM
• Log aggregation
• Policy and Authentication
• A/B versioning
• Live upgrades

20. Agenda
 Factors driving Software Innovation in Enterprises
 Evolution of Cloud Architecture
 Enterprise PaaS: Pivotal CF
 Demo
 Customers
© Copyright 2014 Pivotal. All rights reserved.

21. Enterprises are Placing Their Bets
We need to innovate or we die. Pivotal and Cloud Foundry
is our big bet to leapfrog the competition.
With Cloud Foundry, we built what looks like a software
company… Moving from silos to a single platform.
Cloud Foundry's potential to transform business is vast.
companies leveraging SW will outperform their peers.
From Idea to production in a day with Cloud Foundry
© Copyright 2014 Pivotal. All rights reserved.

22. Warner Music Software Factory Platform
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Fail, Learn, Adapt, Repeat
• Before: 6 months, team of 10 developers
• After: 6 weeks, same team. Prototype in days
• Speed/Agility: 400% faster on new platform
• Savings: $1.1M per application update
delivered
• Standards: From silos to a single platform

23. One Billion Page Views a Day, Powered By
Cloud Foundry
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24. Real Estate Analytics Company Prepares for a Software-
Driven Era
© Copyright 2014 Pivotal. All rights reserved.
Challenge:
• Leader in Real Estate Transaction Services must innovate with
speed of new market entrants, while contending with years of
disparate, legacy infrastructure
• Growth through M&A resulted in disconnected infrastructure
• Systems were expensive and time consuming to maintain
Solution:
• Standardize development infrastructure to convert 700+
applications to 300
• Transform development process and culture with new
methodology, technology and skills that mirror the disruptive
app development approaches of today's Internet giants
Pivotal Solution includes: Pivotal CF

25. Large Publishing House Aims to Become World’s Largest Digital
Publisher, Leverages Platform as a Service
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Challenge:
• Publishing business is changing rapidly. Goal: become world’s
largest digital publisher
• Desired portability, flexibility in and choice in development and
deployment of technology to support core business abilities
Solution:
• Leveraged Pivotal Cloud Foundry solution provided by FjordIT
to enabling “pay as you go” consumption of IT
• Take advantage of significant community momentum around
Cloud Foundry development, providing options in future
deployment
• Sustainable, Green Data Center, hosted within European
borders
Pivotal Solution includes: Pivotal CF, Pivotal Labs

26. Large Health Insurer Increases Agility, Customer
Intimacy
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Challenge:
• Desire for improved, “Retailer-like” relationship with Insured
Customers.
• Increase Agility, move quickly, code w/o barriers of traditional IT
Solution:
• Engage Pivotal Labs to create mobile version of existing
rewards application to make members healthier, lower
healthcare costs
• Pop up lab to educate and share agile development practices
• Enable Fluid, agile development platform so that the teams can
be productive from day one
Pivotal Solution includes: Pivotal CF, Pivotal Labs

27. Telecom Company Establishes Scalable Infrastructure to
Incubate, Launch and Grow Digital Businesses
© Copyright 2014 Pivotal. All rights reserved.
Challenge:
• Telecom company sought to become country’s trusted partner for
“Big Data” enabling enterprises to drive economic growth.
• Desired infrastructure for companies to easily explore,
collaborate, analyze, upload, and transform internal data and
augment with industry data to create new applications
• Desire for low-touch, self service, scalable platform for clients to
deploy applications
Solution:
• Provided foundation for massive data storage, where customers
can connect and collaborate to build applications
• Data Science practice helps customers understand value of data
• Automated Dev Ops: Customers can come in & create apps
against the data, start paying for data when apps are deployed
Pivotal Solution includes: Pivotal CF, PHD,
HawQ, Chorus, Alpine

28. Telco Builds New Platform for Developers, Leverages Data
as Differentiator Against Amazon
© Copyright 2014 Pivotal. All rights reserved.
Challenge:
• Create platform for development to establish new revenue
relationships with customers
• Leverage massive amounts of collected mobile data to
differentiate from existing IaaS vendors
Solution:
• Create a seamless, integrated PaaS to existing cloud
infrastructure, with a familiar web console and look and feel to
manage all data services
• Leverage native security, authentication, billing, and other
infrastructure
• Enable new generation of mobile development that embeds
mobility into user experience
Pivotal CF, Pivotal Labs

29. Dramatic Increase in
Server to Admin Ratio
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Reduction in
Operation Costs
Big Cost
Saving $

30. IaaS without PaaS capabilities
becoming a dying breed
In 2014... IaaS providers with no
PaaS services…and no
ecosystem of developers will go
the way of the dodo bird
© Copyright 2014 Pivotal. All rights reserved.
The single most powerful thing
you can do this year is to enable
your developers with a fast and
flexible PaaS.
Cloud Foundry fits the bill nicely,
and the ease of deployment is the
same whether you're deploying a
Node.js prototype or a Java project
with scads of external services.

31. Thank You
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32. A NEW PLATFORM FOR A NEW ERA