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How to create compelling digital content by Pixelfarm We are a digital creative agency Sanne van den Barselaar Marketing & Communication
About this presentationBecause we have experience with content creation for our clients we decided to share some great tips for creating compelling content. If you’re interested in Bijdorp-Oost 42 finding out the type of 2992 LA Barendrecht content creation we do, 0180 642 060 www.pixelfarm.nl get in touch. We are a digital creative agency
Digital Content Before we discuss the topic ‘How to create compelling digital content’, let’s start with the definition of digital content. Digital content is online information being shared like: When producing or repackaging content, weImages Video Audio Social media talk about content crea- tion. As a matter of fact, you’re currently looking at a piece of digital content yourself. Blog Editorials Animations Infographics
Content Creation Digital content creation is a great way if you want to build a successful online presence. We distinguish two types of content creation: Curated content Non-curated contentContent gathered from one or more sources Content you produce or own and repackaged for your own purpose.
Why is digital content creation so important?It allows you to utilize knowledge you It strengthens the relationship withalready have or is interesting to gather your target audienceIt makes your expertise accessible for It enhances your visibility which is ayour target audience key factor in attracting people to your digital channelsWhen posted regularly and on variousplatforms it allows your online pres- It creates an organic growth of yourence (like your website, blogs, etc.) to fanbasebe better indexed on Google and othersearch engines (SEO)
STEP 1 Who do I want to reach? Identifying your target audience is the first step in creating successful content. What demographic are you targeting? Where are they in the digital space? (blogs, websites, social media) and what do they find interesting?Maybe you already have a fanbase which shares a similar interest or talks about specific topics. Also identify if there’s more than one target audience. The better you map your target audience, the easier it is to reach them.
STEP 2 Why do I want to create content for this audience? S M A R T SPECIFIC MEASURABLE ATTAINABLE RELEVANT TIME-ORIENTEDSet your target goals before you start creating content. Maybe you’d like to have morefans on Facebook or engage the ones you already have? Or perhaps you want to share your knowledge and expertise with your target audience to get yourself noticed? Make sure your target goals are SMART and ask yourself what you want your target audience to do as a result.
STEP 3 What kind of content do I create? When you know who to reach and why you’re reaching out to this target audience, you’re ready for the next step: What kind of content do I create?What kind of content you createdepends on where you want topost it. If you mapped your targetaudience well you also know whereyour audience is located. ForFacebook you create other contentthan for a blog platform. The kindof content you create also dependson your available budget andresources.
ImportantUsually content creation is something which evolves from your social media strategyor (digital) communication strategy. It’s important to stay close to your brand identity and use a tone of voice that fits your brand. Also find out what your expertise is.Aka don’t talk about things you don’t know a lot about.
1Talk to your customer! Social media is all about getting the conversation started. Interacting with your customers stimulates the customer intimacy. The better you get to know your customer, the better you will be able to provide content they’re interested in. TIP You can interview an expert about his learning. What did he do right and what did he do wrong? This will help you to obtain relevant information that you can use for your own content.
2 Hold a brainstorm session with your colleagues,online peers or friends. It’s a great way to generate ideas! How to organize a good brainstorm session? There are different techniques for organizing an efficient brainstorm session. One of them is the ‘idea storm’.Write down your question Take 2 key words from Now write down at Connect words from row 1 on a piece of paper. the question you just least 10 associations with words from row 2. They wrote down. below each word. will stimulate idea generation.
3Follow competitors or role model(s) 12 Collect favorite blog posts written by the competitor or role model. Use it as an example or inspiration for your own content.
4 Follow the latest trends,developments and hot topics Attend a workshop or organize one. There are also different online tools you can use to stay up-to-date. One of those tools is Feedly; a fast and stylish way to read and share the content of your favorite sites.
How do I (cross) promote my content and get people talk about it? Unofficial Marktplaats redesignThe most important thing is totalk about the content yourself.Comment on blogs that are rele-vant to your topic, promote yourcontent through your newsletters,website and even through pressreleases. Spread it through yoursocial media profiles, ask yourfriends and network to share itand don’t stop promoting it untilyou feel like you used all possibletools. NOTE GOLDEN RULEDon’t spam! If you create content that is worth talking about, people are more likely to share it.
Analysis & learningsDon’t forget to monitor the traffic to your content. It gives you useful insights in your customers’ behavior. You can use learnings to communicate these findings. Examples of learning: Do’s and don’ts Best and worst cases Tips and tricks Sharing your own successes and failures or those of others
Content creation is an ongoing process.Learn, adjust and share.
Questions or feedback? firstname.lastname@example.org We are a digital creative agencyPixelfarm is a digital creative agency specialized in web, mobile and social media. Besides crafting brilliant digital solutions for companies, we also create visual content for Facebook pages, Pinterest and other social media.