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5 Steps to Publishing Visual Reviews

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Visual Reviews are a powerful way for eCommerce companies to increase onsite conversion and engagement. Curated social photos and videos provide shoppers with an authentic review of the products they are browsing. Consumers can see how their peers are enjoying and using the products, instilling confidence and encouraging the purchase.

Learn more at www.pixlee.com

Publié dans : Marketing
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5 Steps to Publishing Visual Reviews

  1. 1. @insightlastore Steps to Publishing Visual Reviews PIXLEE WHITE PAPER 5
  2. 2. shoppable galleries drive a 10%increase in AOV customers that interact with visual reviews are 2xmore likely to buy Visual Reviews are a powerful way for eCommerce companies to increase onsite conversion and engagement. Curated social photos and videos provide shoppers with an authentic review of the products they are browsing. Con- sumers can see how their peers are enjoying and using the products, instilling confidence and encouraging the purchase. What are Visual Reviews Visual content resonates with audiences 60% stronger than text content and more than 70% of consumers consult review before purchasing. As consumers continue to post more and more content on social media, there is an abun- dance of valuable and high quality user generated content endorsing products and brands. This content becomes a huge opportunity for brands to enhance their eCommerce experience and drive sales. Visual reviews drive more sales! raise on-site conversion 12% NEW ARRIVALS MENS WOMENS SWIM ACCESSORIES SALE HYPE TEE $36.00 DESCRIPTION COMPOSITION DELIVERY & RETURNS SIZE: COLOR: ADD TO CART
  3. 3. Setting up new platforms can be a pain in the neck, so pick a platform that makes it easy. For example, you can integrate Pixlee right into your existing eCommerce platform. Use one of our out-of-the-box plug-ins for platforms like Shopify and Magento, or manually set your feeds with a few quick lines of code. Pixlee is compatible with any eCommerce platform and takes less than an hour to setup. Plug into eCommerce Platform STEP 1 other solutions ANALYTICS PRODUCT ALBUMSCAMPAIGN ALBUMS DISPLAY LIFT CONVERSIONDISPLAY ENGAGEMENT Hype Tee More Trees Tee Dash Jacket Eros Dress Fall Photo Contests Halloween Sweep Stakes Customer of the Week In-Store Display VIEW ANALYTICS VIEW ANALYTICS VIEW ANALYTICS VIEW ANALYTICS VIEW ANALYTICS VIEW ANALYTICS VIEW ANALYTICS VIEW ANALYTICS LIFETIME INTERACTIONS $317.90 $149.05 83.33% $1,842 83.89% $12,338 LIFETIME ENGAGEMENT TOTAL CONVERSION LAST 30 DAYS LAST 30 DAYS LAST 30 DAYS Products Showing: 1 - 20 of 755 Hype Tee Women, T-Shirt 3881713 More Trees Tee Male, T-Shirt 9384271 Dash Jacket Male, Jacket 3874175 Eros Dress Women, Dress 2397841 Daydream Crew Male, Sweater 2039481 Mystic Bandana Top Women, Blouse 9384153 Barracuda Resort Shirt Male, Shirt 9372712 Product Name Category SKU SHOPIFY MAGENTO DEMANDWARE OTHERS Install your Shopify plugin by following this link: When installing Pixlee for Shopify, enter this license key: Upload your product database in two easy steps! 1 2 Shopify 128651sa92347109s9874301837a Connect to your eCommerce platform to get started
  4. 4. Consumers post 1.8 billion photos per day. Many of these photos celebrate and highlight the products, places, and brands they love. The second step in publishing visual reviews is to find your brand-attributed UGC and identify the most valuable content. Collect & Curate Content STEP 2 Using a content marketing platform like Pixlee, you can easily collect all of your branded con- tent from Instagram, Facebook, Twitter, as well as a direct uploader. All the content is gathered and organized in one place and includes many ways to search, filter, and sort. You can sort by popular content, or by influ- encers and evangelists. Pixlee’s analytics dash- board even shows you location and the most often associated hashtags so you’re always informed on what is relevant to your brand. As a result, Pixlee helps you cut through the noise and select the very best content based on engagement, influencers, and evangelists. SENTIMENT ANALYSIS: TERMSENTIMENT CLOUD # OF TAGS #pixlee 3141 @a16z 688986 Only show: Instagram Facebook Twitter Facebook TwitterOnly show: Instagram #pixleefame 341@KWong47763@forbes Instagram customer pixlee Instagram 4,121 pixlee 1087 pictures 981 photos 845 customers 723 pictures photos amazing marketing Software Saas @novecentooutlet @arataoflife @tardjongor @insightlastore@santiksyo @philthyphil23 @jojoiswara @audyaananta APPROVE DENY MARK AS SPAM SORT BY: Top Content Image Recognition Location PlatformTop User Gender
  5. 5. Once you have collected and curated your customer content, the next step is to connect content to your actual products. Tag Products STEP 3 Because of the seamless integration with your eCommerce platform, your product information and details will always be synced with Pixlee. Simply click on content and tag it with its appropriate product; it’s that simple. From there, Pixlee does the heavy lifting, sorting content by product, showing it on the right product pages, and providing all the analytics tracking through to conversion. Products Showing: 1 - 20 of 755 Hype Tee More Trees Tee Dash Jacket Eros Dress Daydream Crew Mystic Bandana Top Barracuda Resort Shirt Product Name 23 21 19 20 12 18 17 # of Photos 3881713 9384271 3874175 2397841 2039481 9384153 9372712 SKU Hype Tee Search for product... Shadow Malibu Shirt Daytripper Ives shirt Dash Jacket Mystic Bandana Top 2014 #insight51 #latepost Submitted date: Votes: Shares: Campaigns in: 09-04-2014 @lyavera 0 0 Insight51 General Album Assign Product Copy Content Delete Content Favorite Content Message Submitter
  6. 6. PUBLISH CONTENT PUBLISH PHOTOS: Insight51 HORIZONTAL HORIZONTALWebsite: Widget Customization Widget Sort Order Call to Action SLIDESHOWPHOTOWALL DYNAMIC GENERATE CODE Sort Order Before publishing, you can also use Pixlee’s style generator or your own custom CSS to fully customize the look and feel of your widget to best suit your site. Once you have published, you can manage all of your products, widgets, and content directly within the Pixlee platform. All you have to do is tag new photos and videos that come in from your customers. This allows you keep content fresh and continu- ously add and improve your widgets. Publish to Product Detail Page Template STEP 4 You can publish Pixlee’s widget code directly into your product detail page in your eCommerce platform. The best part is that this only needs to be done once, and not for each on of your prod- ucts. Each widget on your product detail pages will display content of that specific product. CUSTOMIZING YOUR WIDGET STYLE OPTIONS FOR... WIDGET LIGHTBOX UPLOADER Photowall Photo Size Large SAVE THEME Header Title #hashtag_text Header Button #upload_button Show/Hide Background Color Font ColorFont Color Font Size Font Weight Normal 24px Font Size Font Weight Normal 18px Global Global Font Raleway <script id=”pixlee_script” src=”//assets.pixlee.com/widget.js”> </script> <script> var pixlee = PixleeWidget (“https://photos pixlee.com/YOUR_ACCESS_TOKEN”, ”pixlee_container”, “https://photos.pixlee.com/”, </script> NEW ARRIVALS MENS WOMENS SWIM ACCESSORIES SALE HYPE TEE $36.00 DESCRIPTION COMPOSITION DELIVERY & RETURNS SIZE: COLOR: ADD TO CART
  7. 7. Step 5 With your eCommerce integration, collecting data and tracking performance takes no addi- tional work. Use the Pixlee analytics dashboard to measure engagement, conversion, and behavior on your site and track the increased revenue generated from Visual Reviews. More- over, you’ll begin to see trends and understand what photos resonate personally with your customers. You can make informed decisions to focus your marketing on the content and influencers that make a difference to your bottom line. Measure & Optimize 24,726 3,709 WIDGET VIEWS ENGAGEMENT FUNNEL LIFT: IMPRESSIONS 4.6% 2.6% PHOTOS CLICKED 643 SHARED 2.6% 841 ACTION CLICKS 3.4% BUY THIS 15% 4% 7% 2500 2000 1500 1000 500 0 6/6 6/10 6/14 6/18 6/22 6/26 6/30 8/3 Conversion Tracking Engagement Metrics Customer Insights SOCIAL REACH TOTALIMPRESSIONS 25000 20000 15000 10000 5000 0 6/6 6/10 6/14 TOP RANKED VIEW DETAILS TOP INFLUENCER View Submissions @KWong47 @a_wad_of_awad View Submissions TOP EVANGELIST TOP PLATFORM #OFCONTENT 80,000 60,000 40,000 20,000 72,834 58,281 39,118 0 @mirajmohsin@greggcevallos TOP CONTENT $17,499 $1,234 TOTAL REVENUE CONVERSION TRACKING 4.6% 10% LAST 7 DAYS 7.4% OVERALL 14.1% 2.7x ENGAGEMENT ON PDPs ENGAGEMENT AMPLIFICATIONS ON PURCHASE 14 DIRECT PURCHASES NEW ARRIVALS MENS WOMENS SWIM ACCESSORIES SALE HYPE TEE $36.00 DESCRIPTION COMPOSITION DELIVERY & RETURNS SIZE: COLOR: ADD TO CART
  8. 8. Visual Commerce done right is about more than just collecting and displaying social content. We utilize data from millions of photos and our own proprietary technology to intelligently surface the content that will perform best in your owned media. Inde- pendent of each other, every Pixlee widget you deploy begins learning the moment it appears on your site. It automatically learns to serve the most engaging content, inviting viewers to stay longer and buy more often. Our Dynamic Display algorithms are fluid, in that they are constantly taking into account new data as it becomes available so that the more your customers interact with and submit new content, the better your displays will perform, and the higher ROI you will see from incorporating customer photos on your eCommerce site. How Pixlee Changes the Game in Visual Commerce 2xmore likely to buy v i s ua l reviews customers that interact with are 12%on-site conversion raise drive a shoppable galleries 10%increase in AOV
  9. 9. Leading the charge with an end-to-end social content management platform, Pixlee enables brands to leverage curated customer content to enhance the eCommerce experience. Social sharing has become an important and powerful form of communication for today’s customer. Consumers post over 1.8 billion photos per day, many of which are about the places, products, and brands they love. Innovative brands are adapting with this trend and using curated user generated content to enhancing their online shopping experience and increase online conversion. PIXLEE 1160 Battery St. Suite 40 San Francisco, CA 94111 pixlee.com hi@pixleeteam.com 855.474.9533 REVOLUTIONIZING THE RELATIONSHIP BETWEEN PEOPLE AND BRANDS PIXLEE @usepixlee

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