Urban design is about creating a vision for an area and then deploying the skills and resources to realise the vision. This is what we refer to as 'Place Creation'. This presentation proposes a structure to create places with identity and meaning. More information is available at http://placefocus.com/Place-Process/place-process.html You can buy a copy of our manual or enrol in an on-line course at http://placefocus.com/Shop/placefocus-shop.html

1. PROGRAM – SESSION 5
What + Why
1 Urban Design + Placemaking 101
2 Civic Principles
3 Place Qualities
8 Outcomes
4 Place Typology
How + Who
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links+ conclusions
Henry Lawson Walk - East Perth, WA, AUS

2. 5. THE PROCESS OF PLACEMAKING
Complexity of the urban environment + long term influence = no one or right solution
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
“Urban design is about creating a vision
for an area and then deploying the skills
and resources to realise the vision”.
Llewelyn-Davies, 2000, p. 12
Hosier Ln (Graffiti Ln) - Melbourne, VIC, AUS

3. 5.1 PLACE ASPIRATION – VISION
▸ Grow the project
from an endorsed vision
▸ An aspirational vision for the
project can deliver on client
objectives and uniquely Postcard from the future:
position the place.
“This place is fantastic – subtropical
▸ At best a vision can “be seen city, affordable lifestyle, very green, but vibrant
(literally, in the inner eye), and active. I don’t need a car, I can walk and
communicated to others, and
felt by others…. as a vision”
cycle to the river, and the public transport is
Aexander, Neis, Anninon, & King, 1887 fast, frequent and legible. 108 Central has
University, Medical, Research, Cultural, Commerc
▸ At worst it provides the ial and Residential activities centred around the
designer with a framework
or guide towards the sub-tropical Town Square. The best food in
sought outcome. Brisbane is in the Centre and the access to the
River for recreation is the main asset. Come on
over!”

4. 5.1 PLACE ASPIRATION – VISION
▸ Should visions be
aspiration or realistic?
▸ Over extending or what we
can achieve today?
▸ “Bring the future today”
David Engwicht
Tatersalls Lane, Melbourne, VIC, AUS

5. 5.1 PLACE ASPIRATION – VISION
▸ A vision is a succinct statement (and indicator) that sets Streets as social places or
▸ the overarching
expectations for the project‟s outcomes. movement corridors?
▸ make the uses jump the
▸ “It identifies the stars you are trying to reach and they need to be far
road – drivers should feel
enough away to make you stretch for them.”
like they are driving
Thomas, 2002
through a place
▸ “Furnishing the room”
David Engwicht
A diverse city fringe community,
linking learning with enterprise,
creative industry with community
and unique living solutions with
public amenity….. creating a new
part of Brisbane that offers a
unique lifestyle choice.
The Hornery Institute & Hassell, 2004
▸ Gunning Fog Index
Kelvin Grove Urban Village – Brisbane, QLD, AUS

6. 5.1 PLACE ASPIRATION – VISION
The vision for "Brisbane is a youthful
and enthusiastic city – spanning city
to bay and hills to bush. It is
appreciated by residents and visitors
for its friendliness and optimism, and
respected for its leadership and
achievements."
“A vision without a plan is fruitless. A plan without vision is pointless”.

7. 5.1 PLACE ASPIRATION – VISION
Playfair St, The Rocks, Sydney. NSW, AUS

8. 5.1 PLACE ASPIRATION – VISION

9. 5.1 PLACE ASPIRATION - AIMS
▸ Aims or goals are short statements which define the broad physical, social,
environmental and economic outcomes expected of the project…
▸ “ the stars you definitely want to get your hands on to have a sense
of achievement at the end” Thomas, 2002
Hassell, 2007

10. 5.1 PLACE ASPIRATION - OBJECTIVES
▸ Objectives are statements that define, in greater detail, the critical
requirements or path in order to achieve the project aims (or goals)…
▸ “the steps you need to take to reach the target stars and the means by
which you can prove you have done so” Thomas, 2002
The objectives which reinforce the shared vision for Brisbane include:
▸ “Clean air: The air we breathe is free from pollution and disease-causing particles.
▸ Food in the city: Brisbane is lush with food-producing gardens and city farms in parks, schools,
backyards, community facilities and businesses.
▸ Safe communities: Residents feel safe at home and when out and about in Brisbane. We care
about each other’s safety and wellbeing.
▸ Sustainable water use: We manage our precious water for today and tomorrow, using innovative
and diverse options for collecting, storing and re-using water.
BCC 2008

11. 5.1 PLACE ASPIRATION - PRINCIPLES
▸ Principles are commonly agreed as best
practice, e.g. active street frontage along
main streets.
▸ They are not necessarily unique to the
project.
▸ They are not for negotiation.
"Towards a better ‘Public Melbourne“
▸ Clear Structure
▸ Connectedness
▸ Diversity
▸ Animation
▸ Authenticity
▸ Continuity and change
▸ Equity
▸ Good fit with people’s intentions
Sydney Rd- Brunswick, Melbourne, VIC, AUS

12. 5. A VISION...

13. 5.1 PLACE ASPIRATION
Good urban design and planning principles
Seaside - Panhandle, Florida Seaside- FL, USA

14. 5.1 PLACE ASPIRATION
Good urban design and planning principles
Seaside - Panhandle, Florida E Co Hwy 30A – Seaside, FL, USA

15. 5.1 PLACE ASPIRATION
Good urban design and planning principles
Rosemary Beach -Panhandle, Florida E Co Hwy 30A – Rosemary Beach, FL, USA

16. 5.1 PLACE ASPIRATION
Good urban design and planning principles
Rosemary Beach, FL, USA

17. 5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
Salamanca Market - Hobart, TAS

18. 5.2 PLACE CONTEXT
▸ Incorporate the context to establish
authenticity and sustainability
▸ The qualities, character and setting of
the site, wider surrounds and region -
natural + manmade
▸ Incorporating a site‟s environmental
qualities =
triple bottom line benefits
▸ Successful places are founded on
understanding and valuing what could be
unique about a location
and make it memorable...
“The best site plans are a unique
response to the land and the program
(brief).” Lynch & Hack, Site Planning, 1884, p.13
Central Tilba, NSW, AUS

19. 5.2 PLACE CONTEXT
▸ Engwicht Secret 2 – Furnish a
place with soul
▸ Turn deficits in asset based
planning?
▸ “Merchants with heart”
▸ Engwicht Secret 12 – study
the ecology
▸ Engwicht Secret 15 – change
the meta-stories
High St, Wodonga, VIC, AUS

20. 5.2 PLACE CONTEXT
▸ Engwicht Secret 2 – Furnish a
place with soul
▸ Context outcomes
▸ Strengthening local communities
▸ Creating places of distinction
▸ Featuring intrinsic site assets
and resources
▸ Connecting with the surroundings
▸ Ensuring feasibility
▸ An identity which is robust
and authentic is powerful
Giant sinkhole - Guatemala
http://http://www.islandcrisis.net/2010/06/sinkhole-guatemala/

21. 5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
Enquiry by Design (Deicke Richards)

22. 5.3 PLACE DESIGN
▸ Plan and design the place by
1. creating the urban structure
2. making connections
3. detailing the place
4. planning the social fabric
5. considering feasibility and delivery.
▸ All design methods are laden with values
and therefore not necessarily objective.
Vision workshop
Like all human thought, there is mystery in design. Fine places develop
from possibility, gained from constantly reframing the problem and by
repeatedly searching for solutions. Revelations help and methods
developed by experience are fundamental.
Lynch & Hack, 1884

23. 5.3.1 CREATING THE URBAN STRUCTURE
▸ Urban structure is the „complete‟ part of a city or town. It is the arrangement
of centres, streets, parks and considers density, block size and uses.
▸ These characteristics, and their relationship with each other, bond together to
make a place.
▸ Integration
▸ functional efficiency
▸ environmental harmony
▸ a sense of place
▸ commercial viability
Varsity Station Village, Design Workshop
Concept - Gold Coast (Deicke Richards)

24. 5.3.2 MAKING THE CONNECTIONS
▸ Footpaths, streets, roads,
rivers, bus ways etc are an
integral part of the urban
fabric, with multiple
functions.
▸ The means by which we get
around and service buildings
+ a crucial component of
urban character.
▸ Streets exist for interaction.
▸ “Streets and their
sidewalks, the main public
places of a city, are its
most vital organs.”
(Jacobs J. , 1961, p. 28)
Papaw Stand – Brisbane, QLD, AUS

25. 5.3.2 MAKING THE CONNECTIONS
▸ Connection outcomes
▸ Linking up
▸ Movement choices
▸ A sense of place
▸ Safe routes for all
▸ The parking problem
▸ Better traffic management
KGUV – Brisbane. Google Earth

26. 5.3.3 DETAILING THE PLACE
▸ Design the buildings and the
adjacent public realm and the
interface between them
▸ Third space between private
and public?
▸ The devil is often in the detail
▸ Sometimes the detailing of
buildings, streets or squares is
quiet and unobtrusive.
▸ Successful places have a
feeling of serendipity and
distinctiveness
Seaside – Florida, USA

27. 5.3.4 PLAN FOR SOCIAL FABRIC
▸ The social and cultural
facilities and events which
attract people
▸ Good urban design
understands that the physical
form of a space is the canvas
for a bigger picture
▸ Strategy development and
implementation
▸ Action orientated process
▸ “Free seats at cafes” David
Engwicht
The Ivy - Ash Street, Sydney, NSW, AUS

28. 5.3.5 IMPLEMENTATION AND FEASIBILITY
▸ Delivery framework:
▸ a model for decision making and for implementation
▸ a master program
▸ staging strategy
▸ A commercial appraisal which presents the financial and economic
implications of the project.
Haig Park Circuit - Claisebrook Village East Perth

30. 5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
Jetty Rd - Glenelg, SA, AUS

31. 5.4 PLACE DELIVERY
▸ Construct the hard infrastructure and deliver the soft.
Placemaking
Client
External
Advisory Project Director
Group
Development Manager
Place
Manager
Sales +
Planning Infrastructure Placemaking Legal Community
Marketing
▸ Do planners deliver?

32. 5. THE PROCESS OF PLACEMAKING
1. Place Aspiration
2. Place Context
3. Place Design
4. Place Delivery
5. Place Manage
Hotel Gosford, Mann St, Gosford, NSW, AUS

33. 5.5 PLACE MANAGE
▸ Invest in the social fabric and maintenance
▸ Evaluate and review
▸ Manage change
▸ “Recreational shoppers (hunting in a pack)
vs Intentional shoppers (front door)” David
Engwicht
▸ Place management describes the
proactive intervention process which
maintains the qualities of a successful
place and responds to change.
Institute of Place Management, 2008
http://www.placemanagement.org/
Street Markets – South Bank, Brisbane QLD, AUS

34. 5.5 PLACE MANAGE
Jubilee Tce, Bardon, Brisbane, QLD, AUS

35. 5.5 PLACE MANAGE
▸ Place managers include
people involved in: ▸ Tourism & Leisure
▸ Place Marketing and
▸ Town Centre Management Branding
▸ City Centre Management ▸ Planning
▸ Location Management ▸ Local Economic
(such as Shopping Development
Centres, Airports etc)
▸ Horticulture
▸ Neighbourhood and Management
Community Renewal
▸ Property Management
▸ Community engagement
and renewal ▸ Events Management
▸ Regeneration ▸ Visitor Services
▸ Urban Design
Adapted from Institute of Place
Management, 2008
Sparta Place - Brunswick, Melbourne, VIC, AUS

36. 5.5 PLACE MANAGE
Caxton St, Paddington, Bne, QLD, AUS

37. 5.5 PLACE MANAGE
Caxton St, Paddington, Bne, QLD, AUS

38. 5.5 PLACE MANAGER
▸ Brimbank City Council - CBP A Place Manager for Sydenham
and Sunshine provides a focus for
▸ Sunshine and Sydenham Place coordinated Council, State
Manager Government, business and
community involvement in the
▸ Total Project Cost: $180,000
implementation of the strategic
(Brimbank City Council $80,000
plans for each centre. The Place
CBP $100,000)
Manager is responsible for driving
▸ ......reference materialplace the implementation of the
managementPlaceManagementBro Sydenham Transit City Master
chure.pdf Plan and the Sunshine Principal
Activity Centre Structure Plan and
▸ Engwicht Secret 9 – Focus on the facilitates project delivery for a
micro – 50% of budget allocated to range of development and
the micro infrastructure works and
community engagement initiatives.
▸ Junk Bank
Northbridge Piazza - Northbridge, Perth, WA, AUS

39. 5.5 PLACE MANAGE - NORTHBRIDGE PIAZZA

40. 5.5 PLACE MANAGE –MALCOLM SNOW
Victoria St – Mackay, QLD, AUS

41. 5. THE PROCESS OF PLACEMAKING
▸ Additional information
▸ P91
▸ Place management
▸ Procurement
▸ Design Champions
▸ Space for the locals
Mooloolaba Triathlon - Sunshine Coast
Sunshine Coast Regional Council

42. 5. PLACE CREATION
Ballast Pt Park, Balmain, Sydney, NSW, AUS

43. 5. REFLECTION
▸ Individual – group: short answer test p157
5.11 Which stage of place creation are you most active in?
a. place aspiration
b. place context
c. place design
d. place delivery
e. place manage
5.12 Could this be any different?
5.13 Is one stage more important than another?
Why or why not?
▸ Outcome check
▸ Interviews from your State?
▸ Aussie tour of our bonza places
Banana Alley Vaults- Melbourne, VIC