It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
How Mobile Killed the Desktop: 33 Stats that Tell a Story
1.
2. Last year, average
smartphone usage
grew 81%...
TWEET THIS STAT
Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
3. ...the number of mobileconnected tablets
increased 2.5X to
36 million...
TWEET THIS STAT
Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
4. ...and global mobile
data traffic grew 70%
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Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
5. Mobile traffic will
exceed desktop traffic
in 2014
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Source: http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
6. Last year’s mobile data
traffic was nearly 12X
the size of the entire
Internet in 2000
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Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
7. Global mobile data
traffic is expected to
increase 13X from 2012
to 2017
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Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
8. Personal computer
shipments are predicted
to drop by 7.8% this year
(that would be the worst
annual drop ever)
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Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
9. In comparison, tablet
shipments are projected
to grow by 45%
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Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
10. By 2015, global tablet
shipments (332.4 million)
are expected to overtake
personal computer
shipments (322.7 million)
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Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
11. By 2017, tablet shipments
will have grown 25% (to
410 million) while personal
computer shipments just
3% (to 333 million)
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Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
12. In 2017, it’s estimated
that there will be more
than 10 billion mobileconnected devices
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Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
13. Today, more than half of
mobile phone owners
(55%) use their phones
to go online
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Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
14. Of those 55%,
31% use their mobile
phones as their primary
means of going online
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Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
15. More than ⅓ of
Facebook users use
Facebook Mobile
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Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
16. 50% of Twitter users use
Twitter Mobile
TWEET THIS STAT
Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
17. 22% of Amazon visitors
and Wikipedia visitors
are mobile-only
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Source: http://allthingsd.com/20130325/among-big-properties-apple-and-amazon-have-greatest-portions-of-mobile-only-users/
18. 77% of mobile searches
occur at home or at work
(both places where
personal computers are
typically available)
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Source: http://www.google.com/think/research-studies/creating-moments-that-matter.html
19. One half of all local
searches are performed
on mobile devices
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Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
20. 46% of shoppers use
mobile devices exclusively
for researching local
products & services before
making a purchase
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Source: http://www.mobilepathtopurchase.com/wp-content/uploads/2013/04/xAd_Telmetrics_Mobile_Path_to_Purchase_Press_Release_2013_US_General.pdf
21. 67% of mobile users say
they are more likely to
buy from a mobilefriendly site
TWEET THIS STAT
Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
22. 61% of mobile users will
quickly move onto
another site if they have a
bad mobile experience
TWEET THIS STAT
Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
23. After visiting a mobilefriendly site, 74% of
people say they’re more
likely to return to that site
in the future
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Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
24. 50% of mobile users said
that even if they like a
business, they’ll use them
less often if the website
isn’t mobile-friendly
TWEET THIS STAT
Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
25. 48% of mobile users say
they feel frustrated and
annoyed when they get
to a site that’s not
mobile-friendly
TWEET THIS STAT
Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
26. 36% of mobile users say
they feel like they’ve
wasted their time after
visiting sites that aren’t
mobile-friendly
TWEET THIS STAT
Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
27. 52% of mobile users said
that a bad mobile
experience made them
less likely to engage
with a company
TWEET THIS STAT
Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
28. By 2017, 77% of online
shoppers will make at
least one purchase on a
mobile device...
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Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
29. ...78% of tablet owners
will use their tablets to
make purchases...
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Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
30. ...and it’s estimated that
nearly 25% of online
sales will be completed
on mobile devices.
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Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
31. 87% of marketers are
planning to increase
emphasis on mobile
this year
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Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
32. 52% of marketers plan
to create a mobile- or
tablet-optimized website
this year
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Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
33. 48% of marketers plan to
increase engagement in
mobile advertising
this year
TWEET THIS STAT
Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
34. 53% of marketers who
analyzed mobile metrics say
there’s a lot of untapped
opportunity & plan to
increase mobile spending
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Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
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