2. Our Objective
Relevant, Personalized messages administered
with various options and flexibility
– Increase local store traffic
– Add new customers and revenue
– Improve loyalty and customer retention
– Designed to deliver the right message...
to the right customer...at the right time
Save Money - Save Time - Improve ROI
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3. AdBuilder Technology
Data
Hosting, Purchasing & Access to existing lists
Technology
Proprietary work flow, Proprietary Project Tracking System,
Microsite, email and text messages
Retail Creative
National campaigns, Local look & feel
1:1 Marketing
Personalized content, Flexible delivery & Relevant messaging
Channel Marketing
Trade promotions, Sales promotions & Co-op
Media Planning & Placement
Local retail
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4. AdBuilder Technology
Marketing Messaging Technology
Simple, easy to use, yet powerful Marketing on Demand solutions
for dealers/retailers to manage, distribute, and personalize local
marketing and advertising materials
• Message Boards
• Digital Asset Management Tool
• Template personalization – easily added
– Includes Quick Pick option
– Pre-populated option
• Database Management, mining, and hosting
– Automated targeted query capabilities
– Easily add additional galley/customer lists
• Real-time reporting
• Shopping Cart
• Tie directly into Payment Options (Parts, Co-op, Credit, etc…)
• 5 Clicks
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5. Data Driven Personalized Marketing
Smart Marketing
• Email
– HTML Communications
• Print
– Postcards, self-mailers, brochures,
newsletters, magazines
• Web
– Microsites
– Survey’s
• Mobile
“Personalized, Relevant messaging
administered using Flexible methods.”
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6. Email Blast - Direct Mail Programs
• Personalized
Email Blast on 1st
of the month
• Direct mail sent on
the 15th to non
responders from
first Email
• 2nd email sent on
28th of the month
to those who still
haven't responded
to 1st email or
Direct Mail
• 26% response rate
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8. Direct Mail Program with Email Blast & Microsite
An email communication and a direct mail
communication to plumbing engineers that would
direct recipients to a PURL. The program is intended
promote the following:
• Promote the Eemax brand to specific
target audiences
• Announce the launch of the new Eemax
website
• Introduce the new Eemax promotional
videos to targeted audiences
• Utilize PURL marketing tactics to
engage Eemax customer prospects
• Gather customer contact information
from recipients
• Invite audience to participate in Eemax
sponsored training events (Lunch and
Learn)
• Provide incentives and rewards to
persons participating in training events
(Flash Drives)
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11. The Power of 1:1 Marketing
• Customize, personalize and add value
to every communication piece
– High quality, short run, immediate turnaround,
full color variable communications
– Invitations, postcards, self-mailers, brochures, flyers, inserts,
catalogs, newsletters, Point of Sale, etc…
– Point of Sale can include posters, banners, brochures, danglers,
static clings, magnets, etc…
– Microsites, Email marketing, and more…
“Personalized, Relevant messaging
administered using Flexible methods.”
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12. The Power of Prospecting
Person
al URL
Coupons relate to
customer
Personalized to
customer
Personalized to
Map to store
customer
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13. Personalized Print on Demand
Personalized by Brand, Name and Vehicle
37% lift in
response
rate!
House and manage over 3000 images at
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NO ADDITIONAL COSTS!
14. Personalized Collateral on Demand
Personalized Brochures
Customer
Product
Personalized to (in color)
customer
Dealer Information
Dealer Custom Prices
Waste Reduction Sales Lift of 16% Powered by
20. Our Advantages
• Web-to-Print • Low Market Pricing
– 5 clicks – Proprietary Technology
• Variable Data Printing (VDP) Leader • MMBDC Certified
– USPS - 2010 US Postal Forum Award • Print-On-Demand
recipient
– Xerox Premier Partner
– Gardner Group -Award recipient for Variable – iGen3 (14 x 20) Digital Color Hi-speed Printer (2)
Print Application Programming
– iGen4 (14 x 22) Digital Color Hi-speed Printer (2)
• Best-in-Class Technologies • ROI
– 2010 POD Award recipient for XMPie – Proven Case Studies
technology implementation & maximization
• Exceptional Service
– No minimum orders
– 72 hour turnarounds
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21. Color Consistency and Quality Control
• Calibration process:
– What sets Avanzado apart in the calibration process is the use of same X-rite Autoscan
Spectrophotometer on all 4 of our iGen’s thus ensuring color consistency between iGens.
• Preventive Maintenance:
– Each Avanzado print operator performs preventive maintenance every eight hours or as needed.
This maintenance schedule exceeds Xerox’s recommended schedule for preventative
maintenance.
• Proofing procedure:
– The operator is required to stamp the proof copy with a QC stamp and return it to the assigned
Project Manager and/or client for approval. The QC stamps lists the overall quality standards:
Color, USPS requirements, Imposition, Data flow.
• Production:
– Before starting production the project manager must review the proof and
sign the QC stamp indicating each QC point is approved for production.
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