SlideShare a Scribd company logo
my6sense – Your Digital Intuition
Hyper - Personalized
            streams
Demo
Translating User Actions Into
  “Digital Intuition” model
                     Context
   Content
 Components




                   Community
                   and Friends
Why Implicit Feedback?
Implicit feedback         Explicit feedback




 No Extra User Effort     Substantial User Effort

 Reflects user behavior    Limited and unstable
Why Relative Feedback?
                Understanding
 Relative feedback the Small
                          Absolute feedback
                   Nuances




    Color: Grayscale        Color: Black & White
your Brand’s world of information
your User’s world of information
myBrandsense
       Touch your users with personal broadcasts

Relevant content reaches
the relevant user
   In the right context
   No need to customize or target


Continuous presence
   integrated into your user’s
    personal world of information
Thank you
Avinoam@my6sense.com  @Avinoam

More Related Content

Similar to My6Sense - PluggedIn NYC011210

Social Networking
Social NetworkingSocial Networking
Social Networking
Lenka Bosa
 
Dfwae presentation slideshare 3 25-13
Dfwae presentation slideshare 3 25-13Dfwae presentation slideshare 3 25-13
Dfwae presentation slideshare 3 25-13
Loretta Hudelot
 
Viral loop - From 0 to 1 million users
Viral loop - From 0 to 1 million usersViral loop - From 0 to 1 million users
Viral loop - From 0 to 1 million users
Adrian Teh
 
Friday26062009 lores
Friday26062009 loresFriday26062009 lores
Friday26062009 lores
Robert Quesne
 
How to drive attendance and engagement for your seminar or workshop slides
How to drive attendance and engagement for your seminar or workshop slidesHow to drive attendance and engagement for your seminar or workshop slides
How to drive attendance and engagement for your seminar or workshop slides
Constant Contact Event Marketing
 

Similar to My6Sense - PluggedIn NYC011210 (20)

Context is King -- Building Meaningful Relationships with LinkedIn Followers
Context is King -- Building Meaningful Relationships with LinkedIn FollowersContext is King -- Building Meaningful Relationships with LinkedIn Followers
Context is King -- Building Meaningful Relationships with LinkedIn Followers
 
Mds customer insight tools
Mds customer insight toolsMds customer insight tools
Mds customer insight tools
 
Multichannel innovation-amplience
Multichannel innovation-amplienceMultichannel innovation-amplience
Multichannel innovation-amplience
 
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2...
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2...Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2...
Barak Hachamov's Presentation at Emerging Communication Conference & Awards 2...
 
How to survive the future of marketing - Keynote at RODIRECT
How to survive the future of marketing - Keynote at RODIRECTHow to survive the future of marketing - Keynote at RODIRECT
How to survive the future of marketing - Keynote at RODIRECT
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
App Development: Beginning with the end-user in mind
App Development: Beginning with the end-user in mindApp Development: Beginning with the end-user in mind
App Development: Beginning with the end-user in mind
 
Building customer engagement with social media through dynamic content
Building customer engagement with social media through dynamic contentBuilding customer engagement with social media through dynamic content
Building customer engagement with social media through dynamic content
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 
Dfwae presentation slideshare 3 25-13
Dfwae presentation slideshare 3 25-13Dfwae presentation slideshare 3 25-13
Dfwae presentation slideshare 3 25-13
 
Content and Social Media Marketing
Content and Social Media MarketingContent and Social Media Marketing
Content and Social Media Marketing
 
MARKETING COMMUNICATION
MARKETING COMMUNICATIONMARKETING COMMUNICATION
MARKETING COMMUNICATION
 
Driving Your Brand with Research Communities (Stockholm June 2012)
Driving Your Brand with Research Communities (Stockholm June 2012)Driving Your Brand with Research Communities (Stockholm June 2012)
Driving Your Brand with Research Communities (Stockholm June 2012)
 
Viral loop - From 0 to 1 million users
Viral loop - From 0 to 1 million usersViral loop - From 0 to 1 million users
Viral loop - From 0 to 1 million users
 
How To Use Twitter For Business
How To Use Twitter For BusinessHow To Use Twitter For Business
How To Use Twitter For Business
 
Friday26062009 lores
Friday26062009 loresFriday26062009 lores
Friday26062009 lores
 
Business & Branding - Era of Broadcast Reversal
Business & Branding - Era of Broadcast ReversalBusiness & Branding - Era of Broadcast Reversal
Business & Branding - Era of Broadcast Reversal
 
2010.07 Mark Cowan - Building Your Brand Through Facebook
2010.07 Mark Cowan - Building Your Brand Through Facebook2010.07 Mark Cowan - Building Your Brand Through Facebook
2010.07 Mark Cowan - Building Your Brand Through Facebook
 
How to drive attendance and engagement for your seminar or workshop slides
How to drive attendance and engagement for your seminar or workshop slidesHow to drive attendance and engagement for your seminar or workshop slides
How to drive attendance and engagement for your seminar or workshop slides
 
Facebook Workshop Porto, Portugal, part 1
Facebook Workshop Porto, Portugal, part 1Facebook Workshop Porto, Portugal, part 1
Facebook Workshop Porto, Portugal, part 1
 

More from PluggedIn

Gliider - PluggedIn NYC011210
Gliider - PluggedIn NYC011210Gliider - PluggedIn NYC011210
Gliider - PluggedIn NYC011210
PluggedIn
 
Buzzd - PluggedIn NYC011210
Buzzd - PluggedIn NYC011210Buzzd - PluggedIn NYC011210
Buzzd - PluggedIn NYC011210
PluggedIn
 
Appssavvy - PluggedIn NYC011210
Appssavvy - PluggedIn NYC011210Appssavvy - PluggedIn NYC011210
Appssavvy - PluggedIn NYC011210
PluggedIn
 
TweetFeel - PluggedIn NYC011210
TweetFeel - PluggedIn NYC011210TweetFeel - PluggedIn NYC011210
TweetFeel - PluggedIn NYC011210
PluggedIn
 
TweetPhoto - PluggedIn NYC011210
TweetPhoto - PluggedIn NYC011210TweetPhoto - PluggedIn NYC011210
TweetPhoto - PluggedIn NYC011210
PluggedIn
 
Gigya - Keynote PluggedIn NYC011210
Gigya - Keynote PluggedIn NYC011210Gigya - Keynote PluggedIn NYC011210
Gigya - Keynote PluggedIn NYC011210
PluggedIn
 
Mobile Commons - PluggedIn NYC011210
Mobile Commons - PluggedIn NYC011210Mobile Commons - PluggedIn NYC011210
Mobile Commons - PluggedIn NYC011210
PluggedIn
 
TodaCell - PluggedIn NYC011210
TodaCell - PluggedIn NYC011210TodaCell - PluggedIn NYC011210
TodaCell - PluggedIn NYC011210
PluggedIn
 
Watchitoo Plugged In N Y C011210
Watchitoo    Plugged In N Y C011210Watchitoo    Plugged In N Y C011210
Watchitoo Plugged In N Y C011210
PluggedIn
 
Klout - PluggedIn NYC011210
Klout - PluggedIn NYC011210Klout - PluggedIn NYC011210
Klout - PluggedIn NYC011210
PluggedIn
 
Postling - PluggedIn NYC011210
Postling - PluggedIn NYC011210Postling - PluggedIn NYC011210
Postling - PluggedIn NYC011210
PluggedIn
 
DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210
PluggedIn
 
Blurts - PluggedInNYC011210
Blurts - PluggedInNYC011210Blurts - PluggedInNYC011210
Blurts - PluggedInNYC011210
PluggedIn
 
AppsSavvy - PluggedInNYC011210
AppsSavvy - PluggedInNYC011210AppsSavvy - PluggedInNYC011210
AppsSavvy - PluggedInNYC011210
PluggedIn
 
Apps Savvy Plugged In Nyc011210
Apps Savvy   Plugged In Nyc011210Apps Savvy   Plugged In Nyc011210
Apps Savvy Plugged In Nyc011210
PluggedIn
 
Apps Savvy Plugged In Nyc011210
Apps Savvy   Plugged In Nyc011210Apps Savvy   Plugged In Nyc011210
Apps Savvy Plugged In Nyc011210
PluggedIn
 

More from PluggedIn (16)

Gliider - PluggedIn NYC011210
Gliider - PluggedIn NYC011210Gliider - PluggedIn NYC011210
Gliider - PluggedIn NYC011210
 
Buzzd - PluggedIn NYC011210
Buzzd - PluggedIn NYC011210Buzzd - PluggedIn NYC011210
Buzzd - PluggedIn NYC011210
 
Appssavvy - PluggedIn NYC011210
Appssavvy - PluggedIn NYC011210Appssavvy - PluggedIn NYC011210
Appssavvy - PluggedIn NYC011210
 
TweetFeel - PluggedIn NYC011210
TweetFeel - PluggedIn NYC011210TweetFeel - PluggedIn NYC011210
TweetFeel - PluggedIn NYC011210
 
TweetPhoto - PluggedIn NYC011210
TweetPhoto - PluggedIn NYC011210TweetPhoto - PluggedIn NYC011210
TweetPhoto - PluggedIn NYC011210
 
Gigya - Keynote PluggedIn NYC011210
Gigya - Keynote PluggedIn NYC011210Gigya - Keynote PluggedIn NYC011210
Gigya - Keynote PluggedIn NYC011210
 
Mobile Commons - PluggedIn NYC011210
Mobile Commons - PluggedIn NYC011210Mobile Commons - PluggedIn NYC011210
Mobile Commons - PluggedIn NYC011210
 
TodaCell - PluggedIn NYC011210
TodaCell - PluggedIn NYC011210TodaCell - PluggedIn NYC011210
TodaCell - PluggedIn NYC011210
 
Watchitoo Plugged In N Y C011210
Watchitoo    Plugged In N Y C011210Watchitoo    Plugged In N Y C011210
Watchitoo Plugged In N Y C011210
 
Klout - PluggedIn NYC011210
Klout - PluggedIn NYC011210Klout - PluggedIn NYC011210
Klout - PluggedIn NYC011210
 
Postling - PluggedIn NYC011210
Postling - PluggedIn NYC011210Postling - PluggedIn NYC011210
Postling - PluggedIn NYC011210
 
DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210DJMixer - PluggedIn NYC011210
DJMixer - PluggedIn NYC011210
 
Blurts - PluggedInNYC011210
Blurts - PluggedInNYC011210Blurts - PluggedInNYC011210
Blurts - PluggedInNYC011210
 
AppsSavvy - PluggedInNYC011210
AppsSavvy - PluggedInNYC011210AppsSavvy - PluggedInNYC011210
AppsSavvy - PluggedInNYC011210
 
Apps Savvy Plugged In Nyc011210
Apps Savvy   Plugged In Nyc011210Apps Savvy   Plugged In Nyc011210
Apps Savvy Plugged In Nyc011210
 
Apps Savvy Plugged In Nyc011210
Apps Savvy   Plugged In Nyc011210Apps Savvy   Plugged In Nyc011210
Apps Savvy Plugged In Nyc011210
 

Recently uploaded

Captain america painting competition -- 14
Captain america painting competition -- 14Captain america painting competition -- 14
Captain america painting competition -- 14
Su Yan-Jen
 
PHOTO PRESENTATION Z.pdf ...............
PHOTO PRESENTATION Z.pdf ...............PHOTO PRESENTATION Z.pdf ...............
PHOTO PRESENTATION Z.pdf ...............
kahnanews24
 
THE SYNERGY BETWEEN TRADITIONAL “ULI” BODY PAINTING SYMBOLS AND DIGITAL ART.
THE SYNERGY BETWEEN TRADITIONAL “ULI” BODY PAINTING SYMBOLS AND DIGITAL ART.THE SYNERGY BETWEEN TRADITIONAL “ULI” BODY PAINTING SYMBOLS AND DIGITAL ART.
THE SYNERGY BETWEEN TRADITIONAL “ULI” BODY PAINTING SYMBOLS AND DIGITAL ART.
ikennaaghanya
 
evaluation final maxima.pptxiuiugiyuguy8g
evaluation final maxima.pptxiuiugiyuguy8gevaluation final maxima.pptxiuiugiyuguy8g
evaluation final maxima.pptxiuiugiyuguy8g
LeonBraley
 
一比一原版UC Berkeley毕业证加利福尼亚大学|伯克利分校毕业证成绩单如何办理
一比一原版UC Berkeley毕业证加利福尼亚大学|伯克利分校毕业证成绩单如何办理一比一原版UC Berkeley毕业证加利福尼亚大学|伯克利分校毕业证成绩单如何办理
一比一原版UC Berkeley毕业证加利福尼亚大学|伯克利分校毕业证成绩单如何办理
beduwt
 
prodtion diary final ultima maxima.pptxadcaasfadfSDFAsdfasdfasdfasdfadfadfasd...
prodtion diary final ultima maxima.pptxadcaasfadfSDFAsdfasdfasdfasdfadfadfasd...prodtion diary final ultima maxima.pptxadcaasfadfSDFAsdfasdfasdfasdfadfadfasd...
prodtion diary final ultima maxima.pptxadcaasfadfSDFAsdfasdfasdfasdfadfadfasd...
LeonBraley
 

Recently uploaded (20)

17ink_beatboard_single-panel-COMPLETE_001
17ink_beatboard_single-panel-COMPLETE_00117ink_beatboard_single-panel-COMPLETE_001
17ink_beatboard_single-panel-COMPLETE_001
 
Tackling Poverty in Nigeria, by growing Art-based SMEs
Tackling Poverty in Nigeria, by growing Art-based SMEsTackling Poverty in Nigeria, by growing Art-based SMEs
Tackling Poverty in Nigeria, by growing Art-based SMEs
 
Captain america painting competition -- 14
Captain america painting competition -- 14Captain america painting competition -- 14
Captain america painting competition -- 14
 
Anyone Can Draw Zentangles Interactive Book
Anyone Can Draw Zentangles Interactive BookAnyone Can Draw Zentangles Interactive Book
Anyone Can Draw Zentangles Interactive Book
 
Anyone Can Draw Zentangles Interactive Book.pdf
Anyone Can Draw Zentangles Interactive Book.pdfAnyone Can Draw Zentangles Interactive Book.pdf
Anyone Can Draw Zentangles Interactive Book.pdf
 
Portfolio slide deck example number one.pdf
Portfolio slide deck example number one.pdfPortfolio slide deck example number one.pdf
Portfolio slide deck example number one.pdf
 
Family Group Pottery Sessions in Abu Dhabi
Family Group Pottery Sessions in Abu DhabiFamily Group Pottery Sessions in Abu Dhabi
Family Group Pottery Sessions in Abu Dhabi
 
Poze practica elevi la S.C. IATSA S.A. 2021
Poze practica elevi la S.C. IATSA S.A. 2021Poze practica elevi la S.C. IATSA S.A. 2021
Poze practica elevi la S.C. IATSA S.A. 2021
 
PHOTO PRESENTATION Z.pdf ...............
PHOTO PRESENTATION Z.pdf ...............PHOTO PRESENTATION Z.pdf ...............
PHOTO PRESENTATION Z.pdf ...............
 
Presentation slide deck example for portfolio
Presentation slide deck example for portfolioPresentation slide deck example for portfolio
Presentation slide deck example for portfolio
 
Sundabet | Slot gacor dan terpercaya mudah menang
Sundabet | Slot gacor dan terpercaya mudah menangSundabet | Slot gacor dan terpercaya mudah menang
Sundabet | Slot gacor dan terpercaya mudah menang
 
THE SYNERGY BETWEEN TRADITIONAL “ULI” BODY PAINTING SYMBOLS AND DIGITAL ART.
THE SYNERGY BETWEEN TRADITIONAL “ULI” BODY PAINTING SYMBOLS AND DIGITAL ART.THE SYNERGY BETWEEN TRADITIONAL “ULI” BODY PAINTING SYMBOLS AND DIGITAL ART.
THE SYNERGY BETWEEN TRADITIONAL “ULI” BODY PAINTING SYMBOLS AND DIGITAL ART.
 
evaluation final maxima.pptxiuiugiyuguy8g
evaluation final maxima.pptxiuiugiyuguy8gevaluation final maxima.pptxiuiugiyuguy8g
evaluation final maxima.pptxiuiugiyuguy8g
 
Winning Shots from Siena International Photography Awards 2015
Winning Shots from Siena International Photography Awards 2015Winning Shots from Siena International Photography Awards 2015
Winning Shots from Siena International Photography Awards 2015
 
一比一原版UC Berkeley毕业证加利福尼亚大学|伯克利分校毕业证成绩单如何办理
一比一原版UC Berkeley毕业证加利福尼亚大学|伯克利分校毕业证成绩单如何办理一比一原版UC Berkeley毕业证加利福尼亚大学|伯克利分校毕业证成绩单如何办理
一比一原版UC Berkeley毕业证加利福尼亚大学|伯克利分校毕业证成绩单如何办理
 
The Legacy of Breton In A New Age by Master Terrance Lindall
The Legacy of Breton In A New Age by Master Terrance LindallThe Legacy of Breton In A New Age by Master Terrance Lindall
The Legacy of Breton In A New Age by Master Terrance Lindall
 
My New Youtube Channel Please Subscribe.
My New Youtube Channel Please Subscribe.My New Youtube Channel Please Subscribe.
My New Youtube Channel Please Subscribe.
 
Tig N' Seek SB Test ________________________________
Tig N' Seek SB Test ________________________________Tig N' Seek SB Test ________________________________
Tig N' Seek SB Test ________________________________
 
prodtion diary final ultima maxima.pptxadcaasfadfSDFAsdfasdfasdfasdfadfadfasd...
prodtion diary final ultima maxima.pptxadcaasfadfSDFAsdfasdfasdfasdfadfadfasd...prodtion diary final ultima maxima.pptxadcaasfadfSDFAsdfasdfasdfasdfadfadfasd...
prodtion diary final ultima maxima.pptxadcaasfadfSDFAsdfasdfasdfasdfadfadfasd...
 
PRACTICA ELEVI LA S.C. NIDEC S.A. -- 2021
PRACTICA ELEVI LA S.C. NIDEC S.A. -- 2021PRACTICA ELEVI LA S.C. NIDEC S.A. -- 2021
PRACTICA ELEVI LA S.C. NIDEC S.A. -- 2021
 

My6Sense - PluggedIn NYC011210