2. Plugg CONNECTS
entrepreneurs, investors
and experts to turn
GAME-CHANGING
IDEAS into THRIVING
ENTERPRISES.
To create real,
POSITIVE CHANGE in
the world for future
generations.

3. How do you take a really good idea
and turn it into a thriving enterprise
with a world wide market?
?

4. getting from an idea to a thriving enterprise is a journey.....
achieving applying
Outcome
Idea
Window of Opportunity
engaging
build a bridge to
hearts & minds of
team, partners & investors
attract team, partners &
investors
Collateral
hearts & minds
of your
team, partners & investors
Framework
a bridge to
get to your outcome

5. Many business builders and start-ups seldom
understand the key importance of communicating the
outcome (the reward for team and investors) which
then makes it more difficult for the idea to take off.

6. So what attracts investors, partners and
potential team members?

7. • The reward: is it worth their time and money?
– Management structure/skill base
– Potential market size
– Product/service/technology offering
– Communication skills: how the entrepreneur will attract
stakeholders, team members, partners, clients and customers,
that
– Participating in a social change that they want to see
happen/better product or service
– How they will be able to get their money back ie. the exit
– The stage of enterprise development appropriate to manage their
risk ‘appetite’.
What attracts investors?

8. • The reward: is it worth their time and money?
– Management structure/skill base
– Potential market size /product reach
– Product/service/technology offering
– Will the partnership bring increased reputation?
– Potential revenue
What attracts partners?

9. • The reward: is it worth their time and money?
– Management structure/skill base
– Potential market size
– Product/service/technology offering
– The specifics of their reward:
• profit share, shareholding, equity, recognition of their contribution
• participating in a social change that they want to see happen
– The risk: choosing a stage of enterprise development
appropriate to manage their life style and family and financial
commitments
What attracts team members?

10. Given that the essential aspect to transforming your
idea into a successful enterprise is communicating
that reward, the place to start is with that end in mind.
In other words, focus on the realization or intended
outcome/reward of your idea.

11. Rewarding team members and investors
Your focus on intended outcome is about generating
value for investors, team members, the market place;
those are emerging opportunities where you could
build a thriving business.

12. How do you communicate the reward and attract
investors and team members to your idea?

13. Investors and potential team members are time poor,
and have an enormous number of opportunities
presented to them.
That is why we work with start-ups and business
owners to develop the “2 pager”.

14. The 2pager is a simple but well substantiated 2 page
document designed to enable those you wish to attract
to your idea quickly and easily and identify what
their reward will be.

15. Attracting Team &
Investors
It’s about the essential
aspects of your idea or
enterprise that investors and
team members find valuable
and will want to be
involved.

16. The 2pager easily and
concisely shows reward or
outcome
.

17. In summary….
The key aspect to attracting money and a team is to
and
launch your idea powerfully & successfully is to….
…communicate the reward to team
members & investors.

18. Communicate effectively with your potential investors
as they’re the last group of people you want to lose
credibility with.

19. That is the very reason why we have developed the
STARThere program to assist you in utilizing our 4
Foundations framework and compose your 2 pager
to greatest effect.

20. To learn more about plugg services including
our Ready4money, STARThere and board
room programs visit us on:
plugg.com.au