24. Branding
Because of branding, you likely
have certain images that comes to
mind when you think of these
products
A brand is a tool that is used in the
business world to describe all the
information or perceptions that are
connected with a product or
service.
25. What Do We Mean By Branding?
Branding is…
An image created in someone’s
mind
It’s both tangible and intangible
characteristics of a product or
service that make it unique
Products that are branded are
often chosen over similar products
because they somehow have a
perceived value of being ‘better’
26. Branding is not just for products
anymore…
Use branding concepts for yourself.
In this program you will learn how to
establish a career brand for
yourself, starting your own business
“You and Me, Inc.”
27. People Can Brand Themselves Too
Think about the way the following
people have branded themselves:
Michael Jordan
Kris Aquino
Manny Pacquiao
Various political leaders
Manny Villar
Loren Legarda
Chiz Escudero
Noynoy Aquino
29. Getting Started:
7 Steps to Building your
Barangay Brand
1. Self-reflection
2. Continuous Learning
3. Prepare marketing strategy
4. Build relationships
5. Prepare marketing pieces
6. Develop your pitch
7. Follow up
30. Step 1: Self-reflection
Before you start, you need to know
what you’re beginning with.
Self-reflection will help you identify
the tools you have and the areas
you need to improve.
31. Step 2: Continuous
Learning
It is imperative that you regularly
benchmark your skills against
others and develop a plan to keep
your skills on the cutting edge
Continuous learning is essential to
build your brand.
Add a Degree (majors/minors) or
certificate
Attend conferences and workshops
Spend time spent with a mentor
32. Step 3: Prepare Marketing
Strategy
•Mission statements are the backbone of a
company
•By creating a mission statement for
You and Me, Inc., you will have direction
for where you want your brand to go.
•Mission statements are short,
descriptive statements of the common
objective and focus of the organization.
•Keep your mission statement to no
more than two or three sentences, or
about 30 words.
33. Step 4: Build Relationships
network is defined as: group of
people who exchange information,
contacts, and experience for
professional or social purposes. (The
Oxford Dictionary)
Networking tips:
Word of mouth is powerful; what are
people saying about you?
Keep in good contact with your
network
Always make sure your network
knows of any recent successes
34.
35. Step 5: Prepare Marketing
Pieces
Your promotional pieces should
include:
Cover Letter
Resume
Personal References
Consider how you will incorporate
your mission/vision into your
promotional pieces
Consider how you will distribute
these pieces
Job search engines
Distribute to family and friends
Directly apply to an organization
36. Step 6: Develop your pitch
A formal interview is your opportunity to
pitch your brand: You and Me, Inc.
Tips:
Practice makes perfect (take advantage of the
Mock Interview program)
Dress appropriately and professionally
Prepare (research the company and reflect on
your skills and abilities)
Don’t be too modest (you’re selling your
product and you don’t want to sell yourself
short)
Consider how you will incorporate your
personal mission/vision statements into the
conversation
37. Step 7: Follow up
Good follow-up communication will
assist in creating a positive
association with your brand
Return employers’ calls immediately
(establishes trust)
Respond to all requests (shows
responsibility)
Write a thank you note after interview
(associates courtesy with your work)
Write acceptance/decline letter upon
accepting a job
Keep in touch with your network
