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Media trends in
healthcare
communications
today

     www.polygonmedical.com
to
KEEP
ABREAST
WITH THE
TIMES...
the healthcare
    industry
the healthcare
    industry
have
the healthcare
    industry
have
the healthcare
    industry
                 E MBRACED
MODERN
MODERN
FORMS
OF
communication
MEDIA
PLATFORMS
MEDIA
PLATFORMS
  essential to
MEDIA
PLATFORMS

&   essential to
    WIDELY used
MEDIA
PLATFORMS

&   essential to
    WIDELY used
   Healthcare
in Communications
1.
  mobile
technology
1.
  mobile
technology
iNFORMATION
    is shared
INSTANTANEOUSLY




    1.
  mobile
technology
iNFORMATION
    is shared
INSTANTANEOUSLY
                      INCREASE
                  product & service
                     AWARENESS
    1.                 through
  mobile           mobile “APPS”
technology
iNFORMATION
                        is shared
                    INSTANTANEOUSLY
                                          INCREASE
                                      product & service
                                         AWARENESS
                        1.                 through
                      mobile           mobile “APPS”
                    technology
audience directly
connects with the
   messaging
 provided by the
   company.
iNFORMATION
                        is shared
                    INSTANTANEOUSLY
                                          INCREASE
                                      product & service
                                         AWARENESS
                        1.                 through
                      mobile           mobile “APPS”
                    technology
audience directly
connects with the
                             literally hold
   messaging
                              information
 provided by the
                                  in the
   company.
                             palm of your
                                 hands
iNFORMATION
   FULLY                is shared
                    INSTANTANEOUSLY
INTERACTIVE
                                          INCREASE
  CONTENT
                                      product & service
                                         AWARENESS
                        1.                 through
                      mobile           mobile “APPS”
                    technology
audience directly
connects with the
                             literally hold
   messaging
                              information
 provided by the
                                  in the
   company.
                             palm of your
                                 hands
2.
social
media
2.
social
media
introduction of a
         well-connected
          community


  2.
social
media
introduction of a
         well-connected
          community


  2.
social
media
             stream
         information to
               the
           WIDEST
            possible
           audience
introduction of a
         well-connected
          community
                                Consumers are
  2.                          active part-takers
                                as well as the
social                          organizations

media
             stream
         information to
               the
           WIDEST
            possible
           audience
FACE google+                            tumblr       flickr


       book
twitter YouTube     introduction of a      pinterest
linked in          well-connected        vimeo
                    community
                                          Consumers are
      2.                                active part-takers
                                          as well as the
    social                                organizations

    media
                       stream
                   information to              behance
                         the              LiveJournal
wordpress
                     WIDEST
 reddit     digg      possible
                                           BLOGGER
                                            myspace
                                                    orkut
StumbleUpon          audience
3.
 medical
animation
3.
 medical
animation
3.
 medical
animation
            one of the most
             cost-effective
              platforms in
              marketing
            communications
3.
 medical
animation
            one of the most
             cost-effective
              platforms in
              marketing
            communications



            Maximising ROI
               through
            re-purposing
                 to any
                 media
                formats
3.
                     medical
                    animation
                                one of the most
                                 cost-effective
                                  platforms in
                                  marketing
                                communications



the shelf-life of               Maximising ROI
animated videos                    through
    is in fact                  re-purposing
                                     to any
   infinite                          media
                                    formats
3.
                     medical
                    animation
 sophisticated,                 one of the most
  dynamic &                      cost-effective
engaging visual                   platforms in
 presentations                    marketing
                                communications



the shelf-life of               Maximising ROI
animated videos                    through
    is in fact                  re-purposing
                                     to any
   infinite                          media
                                    formats
3.
                     medical
                    animation
 sophisticated,                  one of the most
  dynamic &                       cost-effective
engaging visual                    platforms in
 presentations                     marketing
                                 communications
                       fully
                     immersive
                    experience
the shelf-life of                Maximising ROI
animated videos                     through
    is in fact                   re-purposing
                                      to any
   infinite                           media
                                     formats
4.




     3D
4.




     3D
     stereoscopic technology
4.
                                educational,




     3D
                                  training
                               & engagement
                                    tool




     stereoscopic technology
4.
                                educational,




     3D
                                  training
                               & engagement
                                    tool

                                               intensified &
                                             richer content
                                           for sound, color &
                                            motion sensing


     stereoscopic technology
4.
                                 educational,




     3D
                                   training
                                & engagement
                                     tool

                                                     intensified &
                                                   richer content
                                                 for sound, color &
                                                  motion sensing


     stereoscopic technology     one of the best
                                ways to increase
                                   'foot' traffic in
                               healthcare booths
                               at trade shows and
                                       events
www.polygonmedical.com

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Healthcare Communications Media Trends

  • 3. the healthcare industry
  • 4. the healthcare industry
  • 6. have the healthcare industry E MBRACED
  • 12. MEDIA PLATFORMS & essential to WIDELY used
  • 13. MEDIA PLATFORMS & essential to WIDELY used Healthcare in Communications
  • 16. iNFORMATION is shared INSTANTANEOUSLY 1. mobile technology
  • 17. iNFORMATION is shared INSTANTANEOUSLY INCREASE product & service AWARENESS 1. through mobile mobile “APPS” technology
  • 18. iNFORMATION is shared INSTANTANEOUSLY INCREASE product & service AWARENESS 1. through mobile mobile “APPS” technology audience directly connects with the messaging provided by the company.
  • 19. iNFORMATION is shared INSTANTANEOUSLY INCREASE product & service AWARENESS 1. through mobile mobile “APPS” technology audience directly connects with the literally hold messaging information provided by the in the company. palm of your hands
  • 20. iNFORMATION FULLY is shared INSTANTANEOUSLY INTERACTIVE INCREASE CONTENT product & service AWARENESS 1. through mobile mobile “APPS” technology audience directly connects with the literally hold messaging information provided by the in the company. palm of your hands
  • 23. introduction of a well-connected community 2. social media
  • 24. introduction of a well-connected community 2. social media stream information to the WIDEST possible audience
  • 25. introduction of a well-connected community Consumers are 2. active part-takers as well as the social organizations media stream information to the WIDEST possible audience
  • 26. FACE google+ tumblr flickr book twitter YouTube introduction of a pinterest linked in well-connected vimeo community Consumers are 2. active part-takers as well as the social organizations media stream information to behance the LiveJournal wordpress WIDEST reddit digg possible BLOGGER myspace orkut StumbleUpon audience
  • 29. 3. medical animation one of the most cost-effective platforms in marketing communications
  • 30. 3. medical animation one of the most cost-effective platforms in marketing communications Maximising ROI through re-purposing to any media formats
  • 31. 3. medical animation one of the most cost-effective platforms in marketing communications the shelf-life of Maximising ROI animated videos through is in fact re-purposing to any infinite media formats
  • 32. 3. medical animation sophisticated, one of the most dynamic & cost-effective engaging visual platforms in presentations marketing communications the shelf-life of Maximising ROI animated videos through is in fact re-purposing to any infinite media formats
  • 33. 3. medical animation sophisticated, one of the most dynamic & cost-effective engaging visual platforms in presentations marketing communications fully immersive experience the shelf-life of Maximising ROI animated videos through is in fact re-purposing to any infinite media formats
  • 34. 4. 3D
  • 35. 4. 3D stereoscopic technology
  • 36. 4. educational, 3D training & engagement tool stereoscopic technology
  • 37. 4. educational, 3D training & engagement tool intensified & richer content for sound, color & motion sensing stereoscopic technology
  • 38. 4. educational, 3D training & engagement tool intensified & richer content for sound, color & motion sensing stereoscopic technology one of the best ways to increase 'foot' traffic in healthcare booths at trade shows and events