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Marketing slideshare

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Marketing slideshare

  1. 1. MARKETING  It is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products/services of value with others.  Marketing mix-price, product, promotion, place.
  2. 2.  Green marketing.  Social marketing.  E- marketing.  M- marketing.  Global marketing.  Youth marketing…etc
  3. 3. E- MARKETING
  4. 4.  It is also known as Internet marketing,Web marketing, Digital marketing, or Online marketing,  E- marketing is the process of marketing a product using the internet, but also includes marketing done via e-mail and wireless media.  It uses a wide range of technologies to help connect businesses to their customers and achieve marketing objectives.
  5. 5. Some ways of e-marketing are:  Article marketing.  Affiliate marketing.  Video marketing.  E-mail marketing.  Blogging. All these and other methods help a company or brand in e-marketing and reaching customers through the internet.
  6. 6. ADVANTAGES OF E-MARKETING  Much better return on investment from than that of traditional marketing.  Inexpensive-reduced marketing campaign cost.  Fast result of the campaign.  Easy monitoring through web tracking capabilities help make e-marketing highly efficient.  24/7 marketing.
  7. 7.  The consumer is unable physically feel or try on the product.  Marketer will not be able to use the personal touch factor or human factor.  Low connection speed.
  8. 8. CONCLUSION Online marketing, especially search engine marketing will continue growing in double digits in the next few years.

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