1. Communication
as a builder of
strategic brand assets
Monday 25 June 12

2. Communication = connection
Monday 25 June 12

3. ➡ A product is something that is
made in a factory;
a brand is something that is
bought by a consumer.
A product can be copied by a
competitor;
a brand is unique.
A product can be quickly
outdated;
a successful brand is timeless
- Stephen King
Monday 25 June 12

4. Mindspace real estate
Monday 25 June 12

5. Communication colonises
Attract Differentiate Engage Affiliate
Monday 25 June 12

6. Communication as constructor
Monday 25 June 12

7. Broker
Kurkure
Monday 25 June 12

8. Magic button
Josh
Monday 25 June 12

9. Engagement
1-2,1-2
Monday 25 June 12

10. Tribal loyalty
Mac versus PC
Monday 25 June 12

11. EQ
Zoo-zoos
Monday 25 June 12

12. Savvy
Indigo
Monday 25 June 12

13. Fortressing
Thums Up
Monday 25 June 12

14. JATO
Lays
Monday 25 June 12

15. Mythic functionality
Fill it, shut it, forget it
Monday 25 June 12

16. Rejuvenation
Burberry
From hooligans to high fashion
Monday 25 June 12

17. Immortality
Wills Navy Cut
Monday 25 June 12

18. Takes a lot to build billion $ brands
Communication helps
Monday 25 June 12

19. Many routes - how many more will you discover?
➡ Broker
➡ Magic button
➡ Engagement
➡ Tribal loyalty
➡ EQ
➡ Savvy
➡ Fortressing
➡ Mythic functionality
➡ Rejuvenation
➡ Immortality
Monday 25 June 12