1. M E D I A M O M E N T S
New Age Media
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT

2. Fashion 2.0
Digital has disrupted Fashion PR traditional methods
of communication
Data will drive campaigns, prove ROI and inform
success
New PR is all about the adaption of Web 2.0 tools in
to the fashion industry
Emergence of: LBS for Promotions, Mobile- IM, New
Runway, Interactive Magazines
Quality in Content, Concept and Community will
matter
To standout: Own a Culture, a Social POV

3. Online Platforms:
• Websites
• Microsites
• Blogs
• Social Media
Pages
• Content
Management
Systems
Media- Online &
Offline
• Traditional
Offline Media
• Newspapers,
Magazines and
TV Channels
• Newswires
• Other News
Online
Influencers
• Celebrities
+ Opinion
Leaders
• Publishers
• Society
connectors
• Fans and
Friends
Blogs:
• Fashion Blogs
• Business Blogs
• Lifestyle Blogs
• Forums and
Communities
Blogs
Social Media
Enthusiasts:
• Social Media
consumers
• Opinion leaders
and Influencers
• Bloggers,
Media and
Content experts
• Loyal
Customers
New Age Media
Broadly split into 5 spaces:
Use of New Age Media for News/ Stories Amplification= Integrated + Disruptive

4. Online Platforms:
• Broadcast the
story
• Share the story
Media- Online &
Offline
• Publish the Story
Online and
Offline through
Media connect
Influencers
• Align Opinion
leaders + Fans
+ Publishers for
WOM
Blogs:
• Blog
Community
amplification=
Positive and
Planned Stories
Social Media
Enthusiasts:
• Reach out to
the Target
Consumers
What is Hybrid Media
Total Reach= Total Eyeballs Generated = Online Media + Offline Media + Social Media + Blog + Influencer +
Events/ Activations

5. Digital PR
Digital PR= Fashion PR + Digital + Production
Fashion World + Digital World
Strategizing Digital Opportunities for Fashion
Brands
Sourcing Experts and Talent for Digital Brand
Building Activities
Management of Relationships Between Fashion
Brands and Digital Partners
Development and Implementation of Digital
Press Strategies
Strategies Initiation and Management of Digital
Content and Experiences for Fashion Brands

6. M E D I A M O M E N T S
New Age Media
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT

7. Fashion PR in the Digital Age
Reputation management in an always-on communication cycle
Information stream
Rapid response reputation management is NB (reaction times have to be quicker and more efficient)
Building digital expertise from inside — and out
Build the digital vision
PR’s need to prioritise their digital agenda
Relationships — not numbers — count most in blogger engagement
Influence Vs Followers (e.g. Shobha De Vs Facebook)
Development a blogger engagement strategy. E.g. Blogger breakfast, Coach- Bloggers case studies
Monitoring, Amplifying and Measuring social buzz
Consumers shape the overall brand conception
Twitter accounts for PR Agencies?
Social Listening
Streamlining Traditional PR processes with digital tools
Fashion GPS

8. Fashion PR in the Digital Age
Be Live
Be Video proficient
Be Precise: Youthful Innovation in Voice
Constant Evolution
Build Facebook Communities
Tailor your message for various platforms
Tell a story about Your Customers Lifestyle:
Innovative promotional possibilities
Build a Pictures generating Tribe

9. Using Visual Media to spread a Fashion Vision: Inspirational but Inexpensive

10. 6 Steps to successful Fashion PR in the Digital
World
• Listen (audience, client, culture)
• Data (research and analyze)
• Target (be specific because you can)
• Engage (are you on Twitter?)
• Share (self PR)
• Analyze Data (better execution)

11. M E D I A M O M E N T S
New Age Media
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT

12. Pre-Season
Boards & Illustrations- Trends/ Color/
Silhouettes- GO DIGITAL
Trade Previews- Sharing the Links
Press Samples- Key 50 pcs- Fashion GPS
Season
Collection Release/ SMNR/ Product Notes
Trunk Shows- Delhi and Mumbai- LIVE Stream
Stylist Outreach Plan I Bloggers Outreach Plan

13. Stylist I Features I Fashion Directors I
Outreach Plan
Reward and Recognize- Top 10 Stylists
Pinterest Boards
Twitter Contests- Style Spotting
Stylists I Fashion/ Features Director Brunch
Store Initiatives + Stylists sessions
Twitter Contests- Style Spotting

14. Trunk Show
Beginning of the Season to cover Month 4-6
Designer + Publishers launch of the collection
Consumer Trunk Show- Product Launch
Content
Images- Outsourced Image Managers
Videos- Vlogs of Collection in the store
Campaign dynamic Content- Behind the
scene, Curated events

15. M E D I A M O M E N T S
New Age Media
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT

16. Connect
Product I Campaign Experiential
Content: Video, Images and quotes
Product Seeding
Amplify
New Age Publishing- Social Media
WOM
High Visibility I High ROI

17. M E D I A M O M E N T S
New Age Media
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT

18. Befriend Bloggers
What's the Idea: Theme, concept and a
connect
Content: Video, Images and photo shoots
Invitation for Guest Blogging
Curated and Concept Store Events
Reward and Recognize- Build up the
Engagement
Amplify
Integrated and Multi channel

19. M E D I A M O M E N T S
New Age Media
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT

20. Powering Brands
PR I COMMUNICATION I DIGITAL I CREATIVE