Download our free How to Guide on the same topic here: http://bit.ly/2HJUaBj According to a recent Global Workplace Report by Gallup, organizations with more engaged employees produce better results. But almost everywhere in the world, two out of three people are disengaged from the work they do! HR leaders are uniquely placed within organisations to create genuine dialogue and personalize communications with their workforce through their internal communications strategy. We present "3 Crucial Steps to Increasing Employee Engagement" - a 5 minute must-read deck for every HR professional. --- We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts. Intl. +353 21 242 7277 UK 0800 904 7955 US 781 443 7600 or visit Poppulo.com

1. HR Internal
Communications Strategy
3 Steps to Increasing
Employee Engagement

2. Financial benefits
• Higher revenue
• Higher profits
Human benefits
• Less stress
• Fewer absences
• Higher customer
satisfaction
Quality benefits
• Higher quality
products and services
• Greater safety
They see
Source: State of the Global Workplace report, Gallup, 2017
It’s no secret.
Organizations with more
engaged employees
produce better results.

3. Employees knowing that their
opinion counts and is heard.
Employees’ relationships with
their line manager
Employees’ “line of sight” into
how their role contributes to the
whole organization
Communications can’t affect all drivers of employee engagement.
But they can affect three key areas:

4. HR can help improve
employee engagement.
1 2 3
Here are 3 ways

5. Enhance employees’
engagement with
their line manager
1

6. Make it clear to line managers that being a successful
leader isn’t about superior technical knowledge. It’s
about being a good communicator.
Periodic
one-on-one
coaching
expressing an
interest in your
employees
giving frequent
personalized
feedback

7. Create “communication toolkits” for line managers
Toolkits help managers align to
the message and communicate
effectively with employees
They include:
• Action items
• Timelines
• Talking points
• Other resources & tips

8. The Four I’s
• EDF’s HR team worked with their IC team to define EDF’s
Leadership framework, known as the Four I’s: Involvement,
Inspiration, Impact, and Integrity.
• EDF targeted the program at 1,500 managers.
• After the rollout, employees rated their managers as more
effective at managing change, communicating effectively,
being open and honest, and listening to ideas and
suggestions.
Case Study

9. Poppulo is the global leader in employee communications software. We
work with many of the world’s most successful corporations.
Contact us today
Poppulo Mobile
Reach all your employees anytime, anyplace, anywhere. With Poppulo Mobile connect all employees to
company news, wherever they work.
Poppulo Email
Transform your employee communications with attractive, engaging emails that are highly personalized,
interactive, and can be targeted to specific audiences.
Poppulo Insights
With quick and easy measurement across all your internal digital channels, you can understand and
improve the impact of your employee communications and prove value to senior management.
Poppulo Platform
Poppulo is the complete one-stop
solution for engaging employee
communications. To solve the
challenges of the rapidly changing
workplace, we’ve created a
multi-channel solution on one
powerful platform. Interactive and
targeted email, instant mobile app
connection, video, social and
intranet. Plus, of course, the smartest
performance insights in the business.

10. Enhance employees’
“line of sight”
2

11. Employees are more motivated if they can make a
connection – a line of sight – between what they do and
the broader purpose of the organization

12. Make sure your company
has a clear EVP – Employee Value
Proposition.
Make sure the EVP draws a clear
line between what employees do
and the organization’s purpose.
Share and reinforce this message
regularly: at results gathering
sessions, strategy briefings, town
halls, emails, etc.
To enhance line of
sight, HR can:

13. Create two-way
communication
channels for
employees
3

14. Research shows that
• If an employee can “weigh in, they
buy in” – even if they may not get
what they want
• Employees who feel that someone
is genuinely listening to their
opinion are more engaged

15. To help, HR can create the channels
and infrastructure to involve and
engage employees…
… and Poppulo helps HR and IC
teams create interactive, two-way
emails.

16. Social features such as
comments, likes, and shares
…allowing communication to flow in both
directions, in multiple channels
Multimedia content
such as videos
Pulse polls
Emails can include

17. That means two-way enabled communications can be
delivered directly to employees, fostering the
engagement that comes from “being heard”

18. “The Beat”
• Avery Dennison created The Beat, an online community of
employees who have volunteered to provide feedback to
leaders about strategic initiatives.
• When feedback is given, leaders commit to responding via a
blog post on The Beat within two weeks.
• 100% of The Beat’s 1,500 members report that “their voice
is being heard” – a key driver of engagement.
Case Study

19. Only by measuring
can you gain insight into
your results and build
on your successes
Ask yourself a final question:
Are you measuring your
campaigns?

20. It’s all about insights.
Poppulo Insights collates all strands of data from your internal digital
channels into one place.
You can see campaign performance and engagement levels by
Channel Device Content Campaign Employee group

21. With that knowledge, you can
• Match channel preferences to employee groups
• Know what content resonated well
• Understand what employee groups are most engaged
• Cater future communications accordingly

22. Plus, you can
provide data on the
true impact of
employee
communications to
stakeholders
And use these
insights to inform
business
conversations and
decisions going
forward.

23. Andrew Blacknell is an independent consultant and author of the Leaders’ Journal.
Andy’s passion is engaging people at work.
His clients include Willis Towers Watson, an investment bank, an NHS trust and the
Church of England. Up until 2012, he led the UK Communication & Change
Management practice at Willis Towers Watson in Atlanta and then London, having
previously worked for Woolworths and Deloitte.
About the author

24. Want to
learn more?
Download the Guide
HR internal communications
strategy: 3 steps to increasing
employee engagement