Setting the Stage for Sports Marketing Success

SETTING THE STAGE
Welcome & Introduction:
 Ali Curi, MC
 Marcos Baer (Publisher, Portada)
Description:
Why attending #Portada15, starting with the Sports Marketing
Forum, is essential for any marketer who wants to succeed in
Multicultural America
1:40 PM – 1:45 PM

The Drivers of the Multicultural Sports
Media Landscape
The main sports events over the next 4 years and how your brand should take
advantage of them. :
Moderator:
 Brian Cristiano, CEO, Bold Worldwide
Panelist:
• Pattie Falch, Director Sponsorships & Events, Heineken USA
• Russell Sargeant, Director, NBC Sports & Telemundo Global
Sports Sales
• Jimmy McIntyre, Director of Consumer Marketing at Sports
Endeavors, Soccer.com
1:45 PM – 2:25 PM

Amazing Activations
How best-in-class Marketing Campaigns engage the Sports Crazy Hispanic
Consumer
Moderator:
 Fernando Fiore, Soccer Broadcasting Celebrity
Panelist:
• Jennifer Mc Bride Castro, Senior Brand Manager, Dish
• Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
DESCRIPTION:
When it comes to engaging the Sports Crazy Hispanic, Activation planning and
details are key. Find out from three major brands how they plan and execute
Hispanic Sports Marketing Campaigns. All you need to know. From Planning to the
POS and from Influencer Marketing to Integrations.
2:30 PM – 3:10 PM

Done Campaign +
Soccer Sponsorship
Integrated Marketing & Sponsorships
May 7, 2015

10
Innovative Collaboration
+
Integrated Marketing Approach
=
Excellent Results

11
Innovative Collaboration + Integrated Marketing Approach = Excellent Q1 Results
 Integrated paid media & sponsorship to enhance Millennial checking message
 —…For the first time ever, Wells Fargo featured celebrity sports talent in creative
 Connects national advertising campaign to national sponsorship that resonates with key targets
 Leverages our soccer platform and talent to further our product marketing (i.e., SurePay & mobile banking)
 Nicknames creative so strong, it effectively lives beyond the soccer target/afficionado
 Stakes a solid claim within the sports media landscape
Overview of Done Campaign - “Nicknames”
Sponsorship Objectives
 Leverage Major League Soccer (MLS) and Mexican National Team (MNT) rights and benefits to engage with,
and increase brand awareness and consideration among, Hispanics and Millennials soccer fans while also
creating an appealing experience that is authentic to the brand and connects with these segments’
interests.
 Build a robust integrated marketing campaign by creating a clever, fun story that allows us to feature the
convenience of our mobile banking products while also resonating with soccer fans and millennials
o Engaging content for social media, reinforcing Done/Listo campaign naturally through “Who Got it
Done” integrations and aligning cross screen homepage takeovers to games with broadcast
integration and on-site activation

12
Team Member
• Teamworks article
• Latin Connection TMN
Paid Advertising
• TV, Digital, Radio
• Paid Search
• Paid Social Media
Integrated Campaign Across Channels
Paid, Owned, Earned and Team Member
Owned
Public Relations
• National press release
• Media outreach
• English & Spanish
EarnedPaid Team Member
Social Media Amplification
• Content on Twitter & Facebook
Social Media Influencers
• Mlssoccer.com
• Landon Donovan
• Luis Hernandez
Soccer Experiential
• 16+ MLS markets (34
matches per team)
• 6 MNT markets
“Nicknames”
Local Regional events
• Host players/legends at dozens of
stores across U.S.
“Nicknames” spot played at LA Coliseum (88,000 fans)
Fans gather to meet Luis Hernandez

13
Leveraged celebrity talent to showcase our products in an
engaging way
View commercials here:
English
Spanish
Landon Donovan
Luis “El Matador” Hernandez
TV :30 in English and Spanish Outtakes used in social
Inclusion of Partner Logos

14
2015 Soccer Season
Q1’15 Q2’15 Q3’15 Q4’15
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
6x
6-8x
GeneralMarketHispanicHispanic
Sundays
Fridays
Saturdays &
Sundays
Maximized reach & impact of “Nicknames” spot

15
Enhanced with social amplification resulting in
overwhelming positive sentiment…
Facebook - 2/2/15 - Organic Twitter - 2/2/15 - Organic
Impressions: 998,239
Total Engagements: 180,898
Engagement Rate: 18.12%
Link Clicks: 0
Post Likes: 6,524
Post Comments: 408
Post Shares: 968
Page Likes: 0
Clicks to Play: 18,064
Video Views: 154,934
Impressions: 29,068
Total Engagements: 2,534
Engagement Rate: 8.72%
Clicks: 873
Favorites: 286
Replies: 43
Retweets: 246
Follows: 3
Video Views: 1,083
Facebook WF Benchmark:
10.5K Impressions
1.97% engagement
125 likes
8 Shares
Twitter WF Benchmark:
7K Impressions
.35% engagement
4 Favorites
5 Retweets
One of the highest engagement
metric to date of organic Posts

Amazing Activations
How best-in-class Marketing Campaigns engage the Sports Crazy Hispanic
Consumer
2:30 PM – 3:10 PM
MARIELA URE video links
El Matador spot: https://www.youtube.com/watch?v=c2kJAmOOdnY
Landon Donovan: https://www.youtube.com/watch?v=ePkAKg7pS5c
Done Soccer Nicknames:
https://www.youtube.com/watch?v=ePkAKg7pS5c
Nicknames Luis Hernandez
https://www.youtube.com/watch?v=c2kJAmOOdnY&feature=youtu.be
JENNIFER MC BRID CASTRO
http://we.tl/gBrrI7a1ly

Case Study: Los Fanaticos Del Frio
An interactive site for soccer fans and its substantial off-line integrations.
Presenter:
 Gustavo Aguirre, Associate Brand Manager, Coors Light, MillerCoors
DESCRIPTION:
• Coors Light’s Fanaticos del Frio revolutionized the way U.S. fans experience
the Mexican Soccer League through an-in depth and interactive online soccer
experience. A presentation by one of the main architects of this interactive
content marketing effort and its off-line Integration.
3:15 PM – 3:45 PM

Meet a Latino NASCAR Driver
The complexion of NASCAR is changing. Hispanic drivers like NASCAR XFINITY
Series Daniel Suárez are leading the ethnic diversification in this popular sport.
On-Stage Interview:
 Daniel Suarez, NASCAR XFINITY Series driver in
conversation with Jairo Giraldo, Sports EditorEl Diario New
York
Description
• What goes on in the mind of a (Hispanic) race car driver?
• Why ethnic diversification is key to Nascar’s Future
4:15 PM – 4:25 PM

The Trendsetting Multicultural
Sports Consumer
Why multicultural consumers sports affinities are trendsetting for the overall U.S.
population. A review of the sports they most like and why.
Moderator:
 Kyle Harris, EVP, Mundial Sports Network
Panelist:
• Gustavo Guerra, Brand Director, Tecate & Tecate Light
• Crystal Hudson , Principal Officer, Sports & Affinity Marketing, Amtrak
• Jaime Cardenas , CEO and Founder, AC&M Group
• Daniel Suárez, NASCAR XFINITY Series driver
Description:
• Soccer, Baseball, Hockey, Racing, Football or Boxing which sports are liked the most and by what demo?
• Sports-Next: Wearables, Apps and Games. Health and Entertainment Trends for the Multicultural Consumer.
4:30 PM – 5:10 PM

Sports Social Media Marketing:
Trends and outlook for the evolution of different social media platforms. An evaluation
for influencers and brands.
A Conversation Between Two Experts
 Ignacio Cassinelli, Co-Founder, Blogsi in conversation
with Muhammad AL-Kahlout, Social Media Manager, 365 Inc
Desciption:
Social media platforms have changed tremendously since they
emerged less than a decade ago. Find out from a major sports
influencer and a top sports brand which social media platforms you
should use and how.
5:15 PM – 5:55 PM

The Unending Quest
The latest on how national brands should reach out to local multicultural audiences.
Moderator:
 Ana Crandell, Group Account Director, OMD Latino
Panelists:
• Trisha Ranes, Senior Marketing Manager-Latino, H&R
Block
• Stephen Paez, VP Director, Multicultural, Spark SMG
• Laura Fernandez, Head of Sales East Region, MaxPoint
9:00 AM – 9:45 AM

Zeroing in on the Hispanic Millennial
Fresh insights any marketer who wants to be successful in Multicultural America needs to know.
Presenter:
 Susan Nunez, VP Advertiser Services, GfK MRI
Presentation will include:
• The latest data points and research on this crucial
demo.
• Media consumption patterns
• Commonalities and differences compared to other
groups and the Anglo-Saxon Millennial
• 5 Key Themes to consider for 2016 planning
9:50 AM – 10:05 AM

32© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
ZEROING IN ON THE
HISPANIC MILLENNIAL
5 Key Themes To Consider For 2016 Planning
Susan Nuñez
V.P., Advertiser Services/GfK MRI

Let’s Do Something Unprecedented …
TEXT
GFKMRI
TO
22333

Text ‘22333’ Your Answer To The Following Question:
22333
Mobile
What media or
marketing trend(s) have
you noticed among
Hispanic Millennials in
the U.S.?

Hispanic Millennials

84+ million Americans born between
1977-1996, a force that has reshaped
the consumer landscape:
That’s why Hispanic Millennials!
• Outnumbering Boomers
• Largest population of multicultural
consumers than any other segment
• Largest population of Hispanic adults
Why Millennials?

5 Trends To Consider For 2016

Trend #1: Mobile Dominates

In the
last 30 days, 40%
of Hispanic
Millennials
watched any
video content by
mobile phone
Mobile Is The Second Screen… Or Is It The First?
26% expect
the quality of video
on their cell phone
to be as good as
that on their TV
Source: GfK MRI 2015 Spring Study

Mobile Is At Their Core
“My cell
phone is an
extension of
my
personality” “To me, it’s
important to
be reachable
wherever I
am”

Trend #2: Social Networking Is
Their Primary Way Of
Communicating With Brands

Social Media Provides Exclusive Access To
Brands
Hispanic
Millennials find it
very important to
connect with
brands via social
networking to gain
access to VIP
events
They are 2x as
likely as average to
find it very important
to use social media
to receive
exclusive offers,
coupons or other
discounts

Social Media Is Their Outlet For Brand Praise
and Brand Haze
Hispanic Millennials
like to connect with
brands through
social networking
A very
important
reason for them
to use social
networking is to
rate or review a
product or
service

Trend #3: Brand Loyalists = Brand
Advocates

Brand Loyalists
I would pay extra
for a product
that is consistent
with the image I
want to convey
“I buy the
brands I grew
up with”

Brand Advocates
Hispanic
Millennials like to
share their
opinions about
products and
services by
posting reviews
and ratings
online
“People often
come to me for
advice before
making a
purchase”

Trend #4: Easily Influenced By Latest
Trends & Celebrities

Their Sphere Of Influence
“I’m
influenced
by what’s
hot and
what’s not” “I love
keeping up
with celebrity
news &
gossip”
“A celebrity
endorsement
may influence
me to consider
or buy a product”

Trend #5: Strong Cultural Identification

Proud To Be Hispanic
“I’m more
connected to my
ethnic heritage
than my parents
are”
“I feel really good
about seeing
celebrities in the
media that share
my ethnic
background”
“My
cultural/ethnic
heritage is an
important part
of who I am”

In Summary
Mobile media is an optimal way to reach Hispanic
Millennials.
To ensure brand growth amongst Hispanics, brands
must have a social media presence to engage in
communication with Hispanic Millennials.
Brands should empower Hispanic Millennials to be their
brand ambassadors.
Where applicable, brands should use Hispanic
celebrities as spokespersons.
Over 40% of Hispanic Millennials are Spanish
Dominant. Therefore, marketers must use a Total
Market approach when advertising to this cohort to
maximize reach goals.

Engaging the Latina Millennial
Wake-up call for marketers! If you don’t engage the Latina Millennial your brand most likely will not make it.
Moderator:
 Susan Nunez, VP Advertiser Services, GfK MRI
Panelists:
• Yussef Kuri, US Hispanic Marketing Manager, The
Hershey Co.
• Natalia Borges, VP of Marketing, Batanga Media
• Priscila Stanton, Marketing Manager, Nestlé USA
10:10 AM – 10:45 AM

10:50 AM – 11:25 AM
Morning Break

GOOOLAAAZO: Total Market or Hispanic
Market? Who cares, only Gooolaaazos matter.
Hispanic Marketing and Media: Past, Present and Future as experienced and expected by Soccer Celebrity Star Fernando
Fiore
Fireside Chat:
 Fernando Fiore, Soccer Broadcasting Celebrity, in
conversation with Cindy Novak, Mobile Supply
Director, Adsmovil
Session will include:
• Recommendations from major CPG brand marketers
and a media executive about how to engage this all-
important target.
11:30 AM – 12:15 PM

Social Marketing
Social Marketing/Advertising is becoming a key element of Multicultural Marketing and Communications
Moderator:
 Maria Fernanda Ordonez, SVP Media Director, Identity
Panelists:
• Ivonne Kinser, Head of Digital Media Strategy,
Avocados from Mexico
• César Taveras, Online Marketing Manager, Rosetta
Stone
• Natalie Asorey, Senior Associate and Director of
Millennial Insights, BodenPR
12:20 PM – 1:10 PM

Mark’s Video
Spanish Dominants: 13,1 Million Audience Bilingual: 8.2 Million Audience English Dominant: 7.1 Million Audience
https://www.youtube.com/watch?v=kp8VyQmDGdE

Remarketing
audience demo takers
audience visited sales page
audience 48 Hour sales page
audience offer extended 24 Hours

SOCIAL
audience demo takers
audience visited sales pageaudience 48 Hour sales page

YouTube Remarketing
audience visited sales pageaudience 48 Hour sales page
15 second video describing
48 Hour Sale offer
24 Hour Sale offer
24 Hour Offer Extended

Cart Abandoned
n
audience cart abandonedaudience 48 Hour BONUS page
audience 24 Hour BONUS page
audience offer extended BONUS 24 Hours

SOCIAL MEDIA
@IvonneKinser
@AvosFromMexico
1

HOW DO WE SUPPORT OUR CORE MESSAGES
LEVERAGING OUR SOCIAL MEDIA PLATFORMS
2

AdMeter -‐USA Today:
"Avocados from Mexico rode a huge increase over
its social buzz on an average day (over 3,000
percent) to the No. 2 spot."
254,450,060
TwiL er Impressions delivered within the 3
days of the Super Bowl digital push.
Results measured with the
@SimplyMeasured social measurement
tool.

While Taco Bell had by far, the most
Facebook fans, it was actually
Avocados from Mexico which had
the highest percentage of engaged
fans.

Social Media Content StrategyBrandBuildings
ConsumerTrust
CulturallyRelevantContent
SelectPaidAmplification
StakeholderAdvocacy
BrandAffinity
ConsumerTrust
CulturallyRelevantContent
Brand Advocates: Thank them by engaging with them
Brand Advocates: Thank them by giving love back to themInfluencers: Reach out to key Hispanic influencers for
amplification of the brand
Real-time Content: Engage and provide real-time
responses with original content
Predictive Marketing Content: Pre-produce content
based on social listening
Promotional: Integrating product messaging during
remarkable moments
SelectPaidAmplification
Objectives Content Strategy Channels

The Core Story Arc
Content takes different forms, yet ties back to a core story arc, with every
piece linked to a bigger brand story.

The New Rules of
Content Creation for a
Multicultural America

#3: There’s a New Kind of
Famous

#6: An English-to-Spanish
Dictionary is not Cultura

Retail Marketing
Perspectives and Plans for 2016
Moderator:
 Tom Maney, Advisor for MundoMax, RCN Television’s
Panelists:
• Christian Borjon, Director Hispanic Sales & Marketing,
Samsung
• Jason Riveiro, Manager, Multicultural Brand Marketing, Big
Lots
• Kymber Umaña, Hispanic Marketing Manager, Sprint
• Mario Reinoso, Associate Creative Director, Havas Media
Worldwide Chicago
2:45 PM – 3:25 PM

Total Video
Hispanics vastly over-index in online video consumption. What marketers need to do to really seize this
tremendous opportunity.
Moderator:
 Michael Tribolet, CEO, YipTV
Panelists:
• Oscar Padilla, SVP Marketing, Digital Media & Insights.,
Luminar
• Manny Gonzalez, Senior Director - Multicultural, Moet
Hennessy USA
• Abe Diaz, Associate Media Director, RPA
3:30 PM – 4:25 PM

Total Video
3:30 PM – 4:25 PM
Manny González Videos
https://www.youtube.com/watch?v=Ik8f55dkGNQ&feature=youtu.be
http://qlnk.io/ql/55dcbe2ae4b04ca017dbf5d6

Total Video
3:30 PM – 4:25 PM
Manny Gonzalez, Senior Director - Multicultural, Moet
Hennessy USA video link:
https://www.dropbox.com/s/8ql7bns3k4wsfhp/Abuelo%20Spot
.mp4?dl=0

YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
9th Annual Hispanic Advertising and Media
Conference
Michael Tribolet
CEO
YipTV
September 17, 2015

Topics for Today
• Panelist intro and backgrounds
• Trends in OTT
• General Online markets, media and buying
side
• Multicultural, Hispanic and Millennial markets
92

• The OTT space is evolving
– 1st generation was over the air
– 2nd generation was cable
– 3rd generation was satellite
– 4th generation is the Internet
• It is all about 3 C’s
– Content
– Community
– Communications
• Underserved markets are the most rip for OTT
93
Trends in OTT

Total Foreign-born Hispanic Market Opportunity: Mobile
9.7 MM Hispanic Foreign-Born
18%
8.3 MM U.S. FBH own a mobile phone
86%
54 Million Hispanics in the U.S.
3.1 MM U.S. FBH who consume mobile media
37%
Potential Hispanic
Market Opportunity
Total Addressable FBH
Mobile Market
Segment
Addressable FBH
Mobile Market
Target
Sources: Pew Research Center, Hispanic Trends, 2014 Pew Research Center, Hispanic Society & Demographics, 2013
Pew Research Center, Closing the Digital Divide, 2013 Statista, Share of Hispanics streaming video in the U.S. 2014, by device and age
Target: More than 3 Million Foreign-born Hispanics consume media
on their mobile phones using OTT platforms
94

Total U.S. Born Hispanic Market Opportunity: Non-Mobile
18.9 MM U.S. Born Hispanics
35%
8.7 MM USBH Streaming on Laptop
46%
4.9 MM USBH Streaming on Desktop
26%
54 Million Hispanics in the U.S.
3.4 MM USBH Streaming on Smart TVs
18%
Potential Hispanic
Market Opportunity
Total
Addressable
USBH Market
Segment
Addressable
USBH Market
Target
Target: 17 Million, 18 – 34 yr. old U.S. born Hispanics consume media
on non-mobile devices
95
Sources: Pew Research Center, Hispanic Trends, 2014 Pew Research Center, Hispanic Society & Demographics, 2013
Pew Research Center, Closing the Digital Divide, 2013 Statista, Share of Hispanics streaming video in the U.S. 2014, by device and age

Total Audience vs. Hispanic TV Trends: Usage
• Total audience showing big gains of 24MM or 24%
• Hispanics following suit and over-index as
compared to other reported ethnic segments
showing increase of usage of 3MM or 14% YOY
96Source: Neilson, THE TOTAL AUDIENCE SERIES | Q1 2015
• Total audience showing a loss in viewers
by more than 500K or .2% YOY
• Hispanics still showing modest growth
in this category by 300K or .5% YOY
Traditional TV Smartphone Video

Total Audience vs. Hispanic TV Trends: Time Spent
(Hours: Minutes)
97Source: Neilson, THE TOTAL AUDIENCE SERIES | Q1 2015
Total Audience
• As compared to the total
audience, Hispanics 18-24
consume 2:17 or 41% more
• As compared to the total
audience, Hispanics 25 – 34
consumer 1:05 or 69% more
Hispanics

U.S. Hispanics Over Index on Mobile & OTT
Hispanics over-index in web search, purchase and video streaming ALL from their
mobile devices utilizing OTT – convenience for them to do so easily and
economically
• Spend more than 14 hours a week for app, audio, video and web purposes -
Nielsen – U.S. Hispanics are super mobile, super consumers, September 2015
• 79% of Hispanic conduct their online from mobiles and consider it their #1 resource for
purchase research - thinkwithgoogle.com – June 2015
• Hispanic are seeking cost effective ways to access video entertainment; mainly from
free sources on their phones – not tablets – PwC, Mi Movíl, Spring 2014
98

4:30 – 5:10
• Portada's Hispanic Advertising and Media Awards reward
excellency and professionalism in marketing campaigns,
media properties and marketing and media professionals.
Peer to peer recognition is the essence of Portada's
renowned Award program. Candidates were nominated
and voted for by Portada's audience of thousands of
marketers targeting the U.S. Hispanic and multicultural
space.
• The Top 3 most voted individuals/projects per award
category went on to the finalist round where Portada's
Editorial Board of top-notch brand marketers reviewed
each submission and cast the final votes.

4:30 – 5:10
2015 AWARD CATEGORIES:
1. TOP MARKETER TO HISPANIC AUDIENCES
2. TOP 2015 SPORTS MARKETING CAMPAIGN
3. TOP HISPANIC ADVERTISING CAMPAIGN
4. TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
5. TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN
AND EXECUTION
6. TOP INTEGRATED HISPANIC MARKETING CAMPAIGN
7. TOP MOBILE MARKETING CAMPAIGN
8. TOP MEDIA PROFESSIONAL OF THE YEAR

4:30 – 5:10
Meet the Award Jury
Portada’s 2015 Editorial Board of
Top-Notch Brand Markters:

4:30 – 5:10
Gonzalo del
Fa, Managing
Director, MEC Bravo
Martha Kruse, Senior
Director of Multicultural
Marketing, Rooms to
Go
Maria Cristina
Ríos, Director,
Multicultural
Marketing Media
Strategy, Macy's
Xavier Turpin, Multicultural
Marketing Director, Dunkin’
Brands
Kymber Umana, Hispanic
Marketing Manager, Sprint

4:30 – 5:10
Top Marketer For Hispanic Audiences
• Dish Latino
• Fabian Castro/Universal Pictures
• Target

4:30 – 5:10
Fabian Castro/Universal Pictures
Dish Latino
Target

4:30 – 5:10

4:30 – 5:10
Top Sports Marketing Campaign
• Coca-Cola/Estadio de Todos
• DishLATINO
• ESPN Deportes #YoDigoPresente

4:30 – 5:10
Coca-Cola/Estadio De Todos
ESPN Deportes
DishLATINO

4:30 – 5:10
#YoDigoPresente

4:30 – 5:10
Top Hispanic Advertising Campaign
• DishLATINO
• FURIOUS 7 / Universal Pictures
• Soccer.com / AC&M Group

4:30 – 5:10
Furious 7/Universal Pictures
DishLATINO
Soccer.com/AC&M Group

4:30 – 5:10

4:30 – 5:10
Top Content Provider for Hispanic
Audiences
• Festival People en Español
• Batanga Media
• El Clasificado

4:30 – 5:10
Audiences
Batanga Media
Festival People en Espanol
El Clasificado

4:30 – 5:10
Audiences

4:30 – 5:10
Top Hispanic Digital Advertising
Campaign Plan and Execution
• Corona Extra/ Horizon Media
• Coca-Cola and Social@ogilvy
• Honda Fit

4:30 – 5:10
Coca-Cola and Social@Ogilvy
Corona Extra/Horizon Media
Honda Fit

4:30 – 5:10
Coca-Cola and Social@ogilvy

4:30 – 5:10
Top Integrated Hispanic Marketing
Campaign
• DishLATINO
• Ford Motor Company / Azteca America
• McDonald’s / D expósito & Partners

4:30 – 5:10
Campaign
Ford/Azteca America
Mcdonald's/D expósito & Partners
DishLATINO

4:30 – 5:10
Campaign

4:30 – 5:10
Top Mobile Marketing Campaign
• AT&T Mobility
• Heineken's UEFA Champion The Match
• Home Depot / Briabe

4:30 – 5:10
Heineken
AT&T Mobility
Home Depot/Briabe

4:30 – 5:10

4:30 – 5:10
Top Media Professional of the Year
Elizabeth Barrutia,
President & CEO,
BARU Advertising
Juan Carlos "JC" Balarezo,
Media Director, EPMG
Gloria Constanza, Partner &
Chief Contact Strategist,
d expósito & Partners

4:30 – 5:10
Juan Carlos
Gloria Constanza
Elizabeth Barrutia

4:30 – 5:10
Juan Carlos "JC" Balarezo,
Media Director, EPMG

4:30 – 5:10
2015 Grand Winner
The Award Winner with most votes of the 8
categories is awarded the 2015 Grand Winner
Award.

4:30 – 5:10
2015 Grand Winner
Coca-Cola and Social@ogilvy

Rooftop Terrace Party
Presented by
DESCRIPTION:
• Join Conference attendees and speakers and have drinks and food while you enjoy views
of the New York City skyline.
5:15 PM
(Auditorium Scholastic)

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