SEO TIPSFOR SMALL BUSINESSES The
Portent Webinar Series Josh Patrice @syzlak josh@portent.com

#PORTENTU

portent.co/smbSEOwebinar (Yes, use .co, not
.com)

THIS IS YOU

THIS IS YOU I am
brick I am mortar

WHERE YOU WANT TO BE

THIS IS YOU

THIS IS YOU Same joke?
No.

It really is aseries of
tubes.

WHERE DO YOU START?

STARTS TA RT START

Al Gore

WEBSITE

SEOSEOSEO

WHAT DOES IT MEAN? On-site
Navigation Keywords Images Headings Page titles Content

WHAT DOES IT MEAN? Off-site
Image searches Fitness anchor text

GOOGLE ANALYTICS GOOGLE A N
A LY T I C S G O O G L E A N A LY T I C S

SMALL BUSINESS DASHBOARDhttp://portent.co/R2fkVG

SMALL BUSINESS BLOG POSThttp://portent.co/XnKLiZ

Visits Pages Referrals

Referrals = Links

LINKS, NOT LINCS

INTERNAL LINKS Optimize your site
with internal links to deep pages on your site. Images, titles, logos, and content are all great places to add links. 2 2 2

EXTERNAL LINKS Attract links from
other websites to your site. Remember to get links to all your pages, not just your homepage. 2 2 2

Ask Friends Social

SOCIALSOCIAL SOCIAL

Twitter to the rescue

TWITTER OUTREACHFollow peers and competitionFollow
local news, businesses, chambers of commerceMore Advanced:#PRRequest – find PR pros looking for a quote search with your business category – “fitness”HARO - https://twitter.com/helpareporter setup alerts with your category – “fitness” “health”“diet”

FACEBOOK PLACE PAGE

FACEBOOK POSTSPost interesting, relevant content
…with pictures4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and another sharePost a coupon, before/after, ask questions, etc.

posts likesshares visits

FACEBOOK ADSTarget your audience byDemographicsLocationSpecific
interests

FACEBOOK ADS

LINKEDIN OUTREACHYour ProfileYour Business ProfileSetup
Products/Services

WHY FOURSQUARE?

BRYDEN SAID SO

“EVEN SMALL BUSINESSES INPERU ARE
ON FOURSQUARE” --BRYDEN

FOURSQUARE OUTREACH BECAUSE BRYDEN SAID
SO

FOURSQUARE OUTREACHGet an online profileAutomatically
links tofacebook and twitterFoursquare is becominglocal searchresource/engineOh, and Bryden is the mayorof Portent

REVIEW SITES

YELP REVIEWS Both Bing and
Apple Maps are using Yelp for reviews A couple bad reviews can do major damage to your business online

WHY GOOGLE+Pictures for AuthorsMe: you
have a Google+ account tied to your authorship?Joe: No. Is Google+ even a thing still?Me: yes, its very important Ill send you instructionsJoe: Im incredulous. Ive never known anyone on itMe: that doesnt matter. Do you want your picture to show up next to your articles in Google? Then you need tosync up your G+ account. Oh, and you do want your pic next to your articles because people click on thoseresults 35% more often1

WHY GOOGLE+Pages for PlacesJoe: OK.
But I thought you couldnt have agoogle+ account for anything but your personalidentity.

WHY GOOGLE?Google+ = Local

Google+ = Local

LOCALLOCAL LOCAL

LOCAL SEARCH

LOCAL SEARCHGet Listed is a
useful tool for businessesto check all their online listings at once.Get Listed also provides local SEO tips intheir Learning Center, Blog, and at theirLocal University educational series.So, go on, get …listed

DIRECTORIES

GOOGLE PENGUIN blah blahblah blah
blah blahblah blah blah blah blah blah

LOCAL NEEDSDIRECTORIES

DIRECTORIESLocal still needsdirectoriesDirectories build citationsLocal
needs citations

DATA PROVIDERSThese 3 providers power
themost influential servicesGoogle pulls data from bothLocaleze and Infogroup toprovide their listings.Acxiom provides data for AppleMaps

“IF YOUR BUSINESS INFORMATION ISINCORRECT
AT ANY OF THESE MAJORPROVIDERS, YOU’RE JUST NOT GOING TORANK AS WELL IN GOOGLE, YAHOO, ANDBING” --DAVID MIHM, GETLISTED.ORG

NAP

NAP – LOCAL SEONamePick your
business name; acronyms, ampersands,apostrophesLLC or Inc & or n’ Momma’s or MamasAddressFind your address as it’s listed in GooglePhone numberHave a phone number and stick to it in your listings &

NAP Needs address

CONTENT IS KING IN LOCAL
CONSISTENCY IS KING

BUT, I’VE BEEN INCONSISTENT

HOPE IS NOT LOST

GOOGLE MAP MAKERUpdate information about
places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.

GOOGLE MAP MAKER

GOOGLE MAP MAKERUpdate information about
places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.

FIX YOUR LISTINGS

BUILD FOLLOWERS

OPTIMIZE YOUR SITE

GROW YOUR BUSINESS

PORTENT.CO/smbSEOwebinar (Yes, use .co, not
.com)

Q&A#PORTENTU

THANK YOU Me: @syzlak