Let’s face it, in PPC what was considered amazing and revolutionary last week is so well, last week. As soon I the Dummies book published it was so out of date it was painful. So in the spirit of being unique and keeping it real, I would like to discuss tactics that go way outside the box. Really outside.
Keeping in mind that while these techniques are made in jest, there is a serious and applicable aspect to them. Use common sense.
Depending on your audience, this could be the right way to reach potential customers!
Popeye- the ultimate reverse psychology character. Canned spinach and super powers? And now for the “interactive” part of the presentation. Pull out a piece of paper, laptop, blackberry or iPhone and write down your answers for a POP QUIZ!
Answers will be revealed at the end of the presentation.
MSN AdCenter has been known to let tripling up in ads go. Per an AdCenter rep. Put on your grey hat and doubling up often allows you to get away with trademarks. HeadOn commercial recited their slogan 3 times in a row in every tv spot. And the infectious mini sirloin burgers…everyone knows that song.
Doubling and tripling up also helps you get around those pesky trademark problems! Not that I’ve ever personally done such a thing…
Did you know that there are 10million image results if you Google “Paris Hilton ego”
I would say that aggressive ads and ego ads could go hand in hand in certain markets.
Diets, small children and patriotism are playing dirty, but in this economy…Ready for another POP QUIZ?!
Write your answers down on a piece of paper, type into a laptop, blackberry or iPhone. Answers will be revealed at the end of the presentation.
Invoking senses with sounds, particularly with food products is actually a great way to get someone’s attention. Never go grocery shopping when hungry, never surf the net without a snack!
Not to bash womankind or anything, but the marketer in me says “do it.” For an added bonus, see about using ad scheduling to display these ads during certain times of the month.
I saved the best (and most borderline) slide for last. Use caution when writing ads that…
Yes, that is a parking brake. And it is glad to see you. A real life ad by Volvo, thinking outside the box.
I guess a beer ad is asking for this kind of marketing, but real talent is applying it to toner. Ready for the answers to our Pop Quizzes?
You get the idea. While some of these techniques may wear a hat of a different color, the idea is that by going so far out the box, you might be inspired to create something a little closer to inside the box. And that won't get you banned.
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