SlideShare a Scribd company logo
1 of 15
Welkom bij Porter Novelli




          Welkom bij Porter Novelli

      • 29 januari 2013
Meer effect met
relatiemanagement


Twitter mee via #pnworkshops
De praktijk
De traditionele publiekscampagne
Publiekscampagne ‘nieuwe stijl’
Hoe doe ik dat?


#1 Luisteren




      “GOD GAVE US TWO EARS AND ONE MOUTH TO USE IN
                                      PROPORTION”
Hoe doe ik dat?



   #2 Relaties bouwen

   = werken aan vertrouwen



               IF YOU DON’T GO TO SOMBODY’S FUNERAL,
                          THEY WON’T COME TO YOURS*



* Yogi Berra
Stellingen
Stellingen




Welke bestuursstijlen spreken jou persoonlijk het
meeste aan?
Stellingen




Welke stijl past het best bij jouw organisatie?
Stellingen




Welke toepassing zie je voor jouw organisatie?
Copyright © 2011 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS
OWNED BY PORTER NOVELLI INC. This document and the materials contained within this document are the sole
and exclusive property of Porter Novelli Inc., and are given to you on the understanding that this document and the
materials contained within, including, without limitation, all ideas, concepts, plans, illustrations, graphics, projections
and proposals (collectively, the "Materials") are the sole and exclusive intellectual property of Porter Novelli Inc., and
are protected by copyright, trademark and/or any other intellectual property rights, throughout the world. It is
understood that you may not use these Materials, in whole or in part, for any reason other than to evaluate the
Materials, unless and until a further agreement is entered into between you and Porter Novelli Inc. The Materials are
provided to you in confidence, and on the understanding that the Materials shall not be disclosed to anyone other
than those of your employees who need to evaluate the Materials.

More Related Content

Viewers also liked

Porter Novelli Trends in crisiscommunicatie
Porter Novelli Trends in crisiscommunicatiePorter Novelli Trends in crisiscommunicatie
Porter Novelli Trends in crisiscommunicatiePorter Novelli NL
 
Motivaction Meer effect door relatiemanagement
Motivaction Meer effect door relatiemanagementMotivaction Meer effect door relatiemanagement
Motivaction Meer effect door relatiemanagementPorter Novelli NL
 
Porter Novelli Social intranet
Porter Novelli Social intranetPorter Novelli Social intranet
Porter Novelli Social intranetPorter Novelli NL
 
Championing communications
Championing communicationsChampioning communications
Championing communicationsGolin
 
PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.comPRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.comDoug Haslam
 
Not all about the Online
Not all about the OnlineNot all about the Online
Not all about the OnlinePorter Novelli
 
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...Zaheer Nooruddin
 
MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
MSLGROUP People's Lab: Crowdsourcing Insights & InnovationMSLGROUP People's Lab: Crowdsourcing Insights & Innovation
MSLGROUP People's Lab: Crowdsourcing Insights & InnovationMSL
 
The Future of Food Communications: Winning Share of Mouth in the Conversation...
The Future of Food Communications: Winning Share of Mouth in the Conversation...The Future of Food Communications: Winning Share of Mouth in the Conversation...
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
 

Viewers also liked (9)

Porter Novelli Trends in crisiscommunicatie
Porter Novelli Trends in crisiscommunicatiePorter Novelli Trends in crisiscommunicatie
Porter Novelli Trends in crisiscommunicatie
 
Motivaction Meer effect door relatiemanagement
Motivaction Meer effect door relatiemanagementMotivaction Meer effect door relatiemanagement
Motivaction Meer effect door relatiemanagement
 
Porter Novelli Social intranet
Porter Novelli Social intranetPorter Novelli Social intranet
Porter Novelli Social intranet
 
Championing communications
Championing communicationsChampioning communications
Championing communications
 
PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.comPRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
 
Not all about the Online
Not all about the OnlineNot all about the Online
Not all about the Online
 
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
Future of Digital Marketing & Creative Innovation in Asia 2016 - Zaheer Nooru...
 
MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
MSLGROUP People's Lab: Crowdsourcing Insights & InnovationMSLGROUP People's Lab: Crowdsourcing Insights & Innovation
MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
 
The Future of Food Communications: Winning Share of Mouth in the Conversation...
The Future of Food Communications: Winning Share of Mouth in the Conversation...The Future of Food Communications: Winning Share of Mouth in the Conversation...
The Future of Food Communications: Winning Share of Mouth in the Conversation...
 

Similar to Porter Novelli Meer effect door relatiemanagement

Gilbane narrative workshop 2019
Gilbane narrative workshop 2019Gilbane narrative workshop 2019
Gilbane narrative workshop 2019dllavoy
 
Removing Uncertainty in your Decision Making
Removing Uncertainty in your Decision MakingRemoving Uncertainty in your Decision Making
Removing Uncertainty in your Decision MakingBusiness901
 
Introduction to User Interviews
Introduction to User InterviewsIntroduction to User Interviews
Introduction to User InterviewsBusiness901
 
Shea_Dennis-Collaborative_Business
Shea_Dennis-Collaborative_BusinessShea_Dennis-Collaborative_Business
Shea_Dennis-Collaborative_BusinessKate Dennis
 
1st Pillar To Success
1st Pillar To Success1st Pillar To Success
1st Pillar To SuccessCVirtual
 
Achieving Your Career Goalssample
Achieving Your Career GoalssampleAchieving Your Career Goalssample
Achieving Your Career GoalssampleHeatherweaver
 
Flotree pcv 2012 slideshare
Flotree pcv 2012 slideshareFlotree pcv 2012 slideshare
Flotree pcv 2012 slideshareDave Flotree
 
A Practioner's View on Hoshin Kanri
A Practioner's View on Hoshin KanriA Practioner's View on Hoshin Kanri
A Practioner's View on Hoshin KanriBusiness901
 
Service Design Facilitate - double diamond - 服務設計 - 第一個菱形引導心得分享.
Service Design Facilitate - double diamond - 服務設計 - 第一個菱形引導心得分享. Service Design Facilitate - double diamond - 服務設計 - 第一個菱形引導心得分享.
Service Design Facilitate - double diamond - 服務設計 - 第一個菱形引導心得分享. Chuang Shu-Ting
 
Contextual Inquiry InfoCamp Seattle 2012
Contextual Inquiry InfoCamp Seattle 2012Contextual Inquiry InfoCamp Seattle 2012
Contextual Inquiry InfoCamp Seattle 2012Dave Flotree
 
Design Thinking Seattle: Empathy Extravaganza
Design Thinking Seattle: Empathy ExtravaganzaDesign Thinking Seattle: Empathy Extravaganza
Design Thinking Seattle: Empathy ExtravaganzaCatalyz
 
Planning your strategic conversation
Planning your strategic conversationPlanning your strategic conversation
Planning your strategic conversationBusiness901
 
Summary of Insights for innovation-IDEO
Summary of Insights for innovation-IDEOSummary of Insights for innovation-IDEO
Summary of Insights for innovation-IDEOHenry Sung
 
L3 cmpt y2 evaluation template (1)
L3 cmpt y2 evaluation template (1)L3 cmpt y2 evaluation template (1)
L3 cmpt y2 evaluation template (1)georgepaviour1
 
2nd Pillar To Success
2nd Pillar To Success2nd Pillar To Success
2nd Pillar To SuccessCVirtual
 
3rd Pillar To Success
3rd Pillar To Success3rd Pillar To Success
3rd Pillar To SuccessCVirtual
 
Presentation Skills Mid Term Review
Presentation Skills Mid Term ReviewPresentation Skills Mid Term Review
Presentation Skills Mid Term ReviewGraeme Stewart
 

Similar to Porter Novelli Meer effect door relatiemanagement (20)

CPMN NLP presentation - November 2010
CPMN NLP presentation - November 2010CPMN NLP presentation - November 2010
CPMN NLP presentation - November 2010
 
Gilbane narrative workshop 2019
Gilbane narrative workshop 2019Gilbane narrative workshop 2019
Gilbane narrative workshop 2019
 
Removing Uncertainty in your Decision Making
Removing Uncertainty in your Decision MakingRemoving Uncertainty in your Decision Making
Removing Uncertainty in your Decision Making
 
Introduction to User Interviews
Introduction to User InterviewsIntroduction to User Interviews
Introduction to User Interviews
 
Shea_Dennis-Collaborative_Business
Shea_Dennis-Collaborative_BusinessShea_Dennis-Collaborative_Business
Shea_Dennis-Collaborative_Business
 
1st Pillar To Success
1st Pillar To Success1st Pillar To Success
1st Pillar To Success
 
Achieving Your Career Goalssample
Achieving Your Career GoalssampleAchieving Your Career Goalssample
Achieving Your Career Goalssample
 
Flotree pcv 2012 slideshare
Flotree pcv 2012 slideshareFlotree pcv 2012 slideshare
Flotree pcv 2012 slideshare
 
A Practioner's View on Hoshin Kanri
A Practioner's View on Hoshin KanriA Practioner's View on Hoshin Kanri
A Practioner's View on Hoshin Kanri
 
Service Design Facilitate - double diamond - 服務設計 - 第一個菱形引導心得分享.
Service Design Facilitate - double diamond - 服務設計 - 第一個菱形引導心得分享. Service Design Facilitate - double diamond - 服務設計 - 第一個菱形引導心得分享.
Service Design Facilitate - double diamond - 服務設計 - 第一個菱形引導心得分享.
 
Contextual Inquiry InfoCamp Seattle 2012
Contextual Inquiry InfoCamp Seattle 2012Contextual Inquiry InfoCamp Seattle 2012
Contextual Inquiry InfoCamp Seattle 2012
 
Design Thinking Seattle: Empathy Extravaganza
Design Thinking Seattle: Empathy ExtravaganzaDesign Thinking Seattle: Empathy Extravaganza
Design Thinking Seattle: Empathy Extravaganza
 
Planning your strategic conversation
Planning your strategic conversationPlanning your strategic conversation
Planning your strategic conversation
 
Content strategy
Content strategyContent strategy
Content strategy
 
Summary of Insights for innovation-IDEO
Summary of Insights for innovation-IDEOSummary of Insights for innovation-IDEO
Summary of Insights for innovation-IDEO
 
march5FIRMSOLUTIONSSummitOutline
march5FIRMSOLUTIONSSummitOutlinemarch5FIRMSOLUTIONSSummitOutline
march5FIRMSOLUTIONSSummitOutline
 
L3 cmpt y2 evaluation template (1)
L3 cmpt y2 evaluation template (1)L3 cmpt y2 evaluation template (1)
L3 cmpt y2 evaluation template (1)
 
2nd Pillar To Success
2nd Pillar To Success2nd Pillar To Success
2nd Pillar To Success
 
3rd Pillar To Success
3rd Pillar To Success3rd Pillar To Success
3rd Pillar To Success
 
Presentation Skills Mid Term Review
Presentation Skills Mid Term ReviewPresentation Skills Mid Term Review
Presentation Skills Mid Term Review
 

Recently uploaded

Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
Chapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptxChapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptxtekalignpawulose09
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...AnaBeatriz125525
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionAlejandro Cremades
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE
 
Your Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxYour Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxOs Hillman
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Rahul Bedi
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 

Recently uploaded (20)

Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Chapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptxChapter 2ppt Entrepreneurship freshman course.pptx
Chapter 2ppt Entrepreneurship freshman course.pptx
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Your Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxYour Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptx
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 

Porter Novelli Meer effect door relatiemanagement

  • 1. Welkom bij Porter Novelli Welkom bij Porter Novelli • 29 januari 2013
  • 6. Hoe doe ik dat? #1 Luisteren “GOD GAVE US TWO EARS AND ONE MOUTH TO USE IN PROPORTION”
  • 7. Hoe doe ik dat? #2 Relaties bouwen = werken aan vertrouwen IF YOU DON’T GO TO SOMBODY’S FUNERAL, THEY WON’T COME TO YOURS* * Yogi Berra
  • 8.
  • 9.
  • 10.
  • 12. Stellingen Welke bestuursstijlen spreken jou persoonlijk het meeste aan?
  • 13. Stellingen Welke stijl past het best bij jouw organisatie?
  • 14. Stellingen Welke toepassing zie je voor jouw organisatie?
  • 15. Copyright © 2011 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC. This document and the materials contained within this document are the sole and exclusive property of Porter Novelli Inc., and are given to you on the understanding that this document and the materials contained within, including, without limitation, all ideas, concepts, plans, illustrations, graphics, projections and proposals (collectively, the "Materials") are the sole and exclusive intellectual property of Porter Novelli Inc., and are protected by copyright, trademark and/or any other intellectual property rights, throughout the world. It is understood that you may not use these Materials, in whole or in part, for any reason other than to evaluate the Materials, unless and until a further agreement is entered into between you and Porter Novelli Inc. The Materials are provided to you in confidence, and on the understanding that the Materials shall not be disclosed to anyone other than those of your employees who need to evaluate the Materials.