Radio is the "New" Attraction Medium. Local radio connects with lifestyles and uses digital magic to create unsurpassed opportunities to build lasting relationships with your core target consumers.

1. THINK
INSIDE
THE BOX

3. TURN
‘EM N
TO YOUR BUSINESS
WITH LOCAL RADIO

4. LET THEM HEAR YOU
LOUD AND
CLEAR.

5. We live in a time of sensory assault. Our society has gone
from an economy of mass production to mass customization.
As companies attempt to “think outside the box” with the latest
marketing fad, the strength of their brand’s voice often gets
lost in the matrix and not heard in their own backyard.
People don’t know what they don’t know and if they don’t
know you, they won’t seek you out.

6. CAMPAIGNS • WEB SITES • ENDORSEMENTS • PODCASTING
PARADIGM
SHIFT
THAT UNITES.
STREAMING • HD RADIO • BANNER ADS • TEXT MESSAGING

7. At the Portland Area Radio Council (PARC), we believe
“thinking inside the box” is a paradigm shift that unites
seamlessly the power of classic and modern social media.
By thinking inside the box, your brand has the opportunity
to become personal, relevant and accessible. Through
Portland Radio’s strong relationship with the most
innovative technologies you can turn your customer’s on
by leveraging the power of connection to effectively
reach your target market.
Now, that’s a lot of muscle for one little box.

8. PERS NAL
CONNECTION
LEADS
THE PACK.

9. The challenge for businesses everywhere is to get through
the noise and sway the fickle marketplace. 21st Century
customers play by new rules and businesses that get with
the program and value personal connection lead the pack.
Never before has harnessing Radio’s social network’s been
more important.

10. BUILD
STRONGER
RELATIONSHIPS
WITH RADIO.

11. By building stronger relationships with your target market you
increase long-term profits. Lucky for you, Portland Radio is
a relationship medium, where the voices of the marketplace
and businesses fuse.

12. TARGETED,
INTERACTIVE
& INTEGRATED
L CAL
MARKETING.

13. The Portland Area Radio Council’s (PARC) mission is to
promote the power of Radio to create fiscal health for both
local businesses and the communities that Radio serves.
Portland Radio is more than commercial spots. It is
targeted, interactive and integrated local marketing. Each
station in Portland is experientially involved with their
listeners. Stations engage the community by sponsoring
concerts, spearheading charity fundraisers and providing
on-demand connection through new media technologies.

14. THINK BIG
INSIDE THE
B X.

15. Local Radio is the human media. Reach your customer by
modernizing your marketing mix with New Radio. Think BIG
inside the box and produce uncommon results by sharing the
voice of your brand.
Portland Radio…Powerful. Personal. Profitable.

16. P. O . B O X 3 7 6 8
PORTLAND, OR
97208
503 261 1880 p
WWW.RADIOGURUPDX.COM
WWW.PORTLANDRADIO.ORG