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01/10/2015
The Real World
October 2015
The
Posters
Laptops
Tablets
Duty Free /
Retail Media &
Assets
Owned OOH
(e.g. buildings
or jet bridges)
Networked
Video ScreensContent
Physical
Experiences
(sampling)
Experiential
Stands / Zones
Platforms
Apps &
Games
Commerce
& Coupons
Mobile etc
Data
Technology
Ads
People
& Places
Services /
Utilities
(e.g. wifi)
Out-of-Home
ecosystem
Understanding The
Connected Consumer
OCS
Constantly
consumer-
centric
Constantly
consumer-
centric
OCS in Numbers
6,765
Total sample in UK
7th
Version
Release Date Feb 2015
100,000+
Global respondents
30
Countries OCS is run in
250
Brands now included on the
survey
41
Number of OOH formats
analysed within OCS
%
Did you know…
OCS
78% of females aged
15-24, notice
advertising in
shopping centres
TouchPoints
Did you know…
TouchPoints
31% of
females aged
15-24, walk to
work (Monday-
Friday)…
Source: Touchpoints 2014
JCDecaux
Connected
Clear Channel Tribes
Clear Channel
Ngen
Exterion Insight Tools
Exterion Media
work.shop.play
Primesight
Primelife tools
Latest summary of OOH Insight & Trends
Posterscope Media Digest
Data Driven Targeting
The Real World October 2015
A pioneering new travel survey
Measuring audiences whilst OOH
Revolutionising the way we plan
OOH
We Live in a Convergent
World
Driven by technology and consumer
expectation…
1.1bn
Connected Things will
be used by smart
cities in 2015
370
contactless
transactions are
made every
minute in the UK
42%of smart phone users
find video content via
social media
1.64
billion
Smartphone unit
sales in 2014
32%32% of UK consumers
were now willing to shop
on social media,
It’s a convergent World…
Gateway to Mobile
content
Networked OOH:
Real Time
Experiential OOH
Owned OOH Interactive interfaces Live video streaming
Index of tweets vs. the
norm in proximity to
posters in Nottingham
New Planning Data
New Planning Data
New Planning Data
Improved targeting through mobile data
TRIPLED THE EFFECT
of OOH media in terms of:
• Ad Awareness
• Purchase Consideration
• Online Searches
The Out-of-Home
Marketplace
1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Internet
Outdoor
Cinema
Radio
TV
Magazines
Newspapers
Media
Year
Annualtotalmediaspendin£m
£0.0
£50.0
£100.0
£150.0
£200.0
£250.0
£300.0
£350.0
Q1 Q2 Q3 Q4
2012
2013
2014
2015
Media Revenue 2014 and Q1 2015 (est.)
Source: OMC / ** 2015 data is Posterscope estimate
Total 2014 - £1,019m (3.0% YOY)
+6%**
6.4%
0.6% 6.1%£m
UK Digital OOH Revenue
0
50
100
150
200
250
300
350
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: OMC/Posterscope estimates
3.8% of OOH spend
27% of OOH spend
Forecast
0
10
20
30
40
50
60
70
80
90
2011 2012 2013 2014
Q1
Q2
Q3
Q4
UK Digital Outdoor Revenue by Quarter
Source: OMC
Total 2014 - £271.2m (27% YOY)
£m
The top OOH spending categories: January –August 2015
Top 10 Categories
Entertainment
and leisure
Cosmetics &
Personal care
Telecoms
Motors
Finance
Travel &
Transport
Drink
Media Govt, social,
political
£100.0m
18.6%
£64.5m
10.9%
£50.7m
21.0%
£43.0m
6.2%
£37.9m
0.1%
£18.5m
0.5%
£21.1m
-8.1%
£22.4m
14.7%
£33.4m
3.4%
£37.3m
27.1%
Food
Total market £498m (+11.1%)
The top OOH spending categories:August 2015
Top 10 Categories
Entertainment
and leisure
Cosmetics &
Personal care
Telecoms Motors
Finance Travel &
Transport
Drink Media
£15.2m
45.0%
£10.9m
74.2%
£9.3m
145.1%
£8.2m
125.1%
£6.4m
-11.3%
£2.5m
52.1%
£2.6m
14.3%
£3.2m
52.5%
£3.9m
5.8%
£4.3m
30.9%
Food
Total market £76.3m (+55.6%)
Govt, social,
political
The top OOH spending advertisers: January –August 2015
Who’s Spending?
£25.3m
31.1%
£11.5m
36.2%
£9.3m
17.1%
£8.5m
36.9%
£7.9m
71.9%
£6.8m
81.6%
£7.1m
134.5%
£7.1m
59.2%
£7.7m
-24.2%
£7.9m
69.8%
The top OOH spending advertisers:August 2015
Who’s Spending?
£6.0m
51.9%
£3.8m
31.0%
£2.4m
33.1%
£2.3m
0%
£2.0m
0%
£1.2m
0%
£1.3m
0%
£1.5m
2713%
£1.4m
115.5%
£1.5m
300.4%
£1.4m
15.2%
Spend by OOH format: January –August 2015
Spend Trends- Roadside
£72.3m
77.5%
Large Digital6s
£163.9m
-1.0%
48s
£67.3m
15.2%
96s
£21.8.m
6.4%
Specials
£8.8m
49.4%
Spend by OOH format: January –August 2015
Spend Trends- Transport
£61.7m
13.3%
£33.7m
10.2%
£30.8m
0.9%
£29.8m
-13.3%
31%
23%
21%
8%
17%
Consolidated Market Place
Others Est. Market share based on revenue
In the UK JCDecaux provides opportunities on multiple formats
across roadside, rail, retail, airports and the experiential
landscape.
Nationwide across environments in all the key cities across
the UK.
Roadside: Continued investment in digital across the
country. Key new digital locations include The Salford Arch
and first ever 84” D6’s in Edinburgh.
Rail: Digital expansion continues across D6 and
Transvision networks
Retail: M-Vision expansion to further premium malls, and
portfolio moves towards 100% digital with D6 development.
Continued digital investment at Tesco
Airport: Ongoing development in digital inventory at major
UK airports. New iVision screens and increasing focus on
dynamic content and live updates
Experiential: JCDecaux Live is expanding the multi-
environment portfolio further
Connected Commuter and Connected Consumer, Power of
Big ‘3’ from JCDecaux Insight.
‘Business Traveller 2’ Insight, Audience Typology, Luxury &
Motors category presentations and Perceived Value
Research from JCDecaux Airport.
JCDecaux is a privately owned French OOH advertising
company, founded in 1964 in Lyon when Jean-Claude
Decaux installed the first advertising bus shelter. This local
outdoor company is now a global media owner.
Reporting €2,813 million in revenue in 2014, JCDecaux is
present in more than 70 countries worldwide and is market-
leader in the UK.
JCDecaux has recently been awarded the £500m TfL Street
Furniture contract across a period of eight years.
jcdecaux.co.uk
About JCDecaux Key Areas For Investment
Key Formats
Geography Proprietary Research
+
Media where it matters
Nationwide across environments in all the key cities
across the UK
Ngen
Our community of young, social and connected people
gives us deep and rich insight and allows for on-going
engagement for Clear Channel and our brand partners.
.
.
About Clear Channel Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
clearchannel.co.uk
Clear Channel UK is part of Clear Channel Outdoor (CCO),
which in turn, is 89% owned by iHeart Media Inc. – the global media
and entertainment company. The remaining 11% of is traded on the
New York Stock Exchange (NYSE: CCO).
Clear Channel Outdoor is one of the world’s largest outdoor
advertising companies with more than 675,000 displays in over 40
countries across Asia, Australia, Europe, Latin America and North
America. Reaching nearly 600 million people monthly, including
consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor
enables advertisers to engage with consumers through innovative
advertising solutions. Clear Channel Outdoor has over 7,000
employees and a reported revenue of $3bn.
Adshel, Adshel Live, Storm, Billboards, Malls, Supermarkets, Socialite
Adshel Live national Roll-out
The national roll-out of Adshel Live will see us launch a network of
digital screens in premium locations across the 25 largest cities in
the UK - giving brands the opportunity to engage with audiences
using dynamic, interactive and real-time advertising creative.
Storm expansion
We are continuing to invest in Storm, our premium digital portfolio.
With three new sites; Billingsgate, Shoreditch High Street and
Lambeth Palace Road launched in London along with the roll-out of
sites across the UK, the expansion of Storm demonstrates our
dedication to our next generation digital portfolio.
Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
Formats include, 96s, 48s, 16s, 6s, 4s, LEP’s, TCPs, DEPs,
LCDs, XTP’s, T-sides, Streetliners, Bus interiors, etc.)
National with a dominant presence in London
Increasing digital offering across Rail & London
Underground
Illuminated New Bus For London
Performance 48 sheets National Rail
Expansion of retail offering
Birmingham Express Roadside digital
work.shop.play and All eyes on London
Previously part of American-based CBS Corporation, CBS Outdoor
International was sold in the Autumn of 2013 to LA-based Platinum
Equity and rebranded to Exterion Media in January 2014.
Exterion are currently involved in pitching for the TfL pitch which
combine the ad sales for the Underground, the Overground, the
Tramlink, the Docklands Light Railway (DLR), Victoria Coach
Station and Crossrail, when it launches.
About Exterion Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
http://www.exterionmedia.co.uk/
Roadside,Digital ‘Network’ cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground.
Primesight has heavily invested in Digital by creating the
first national roadside digital ‘Network’ of 48 sheets. It
continues to expand as sites are rolled out across the
country.
Primemobile, Primedesign,, EPOS, Brain Works, Geofencing.
Primesight has also recently innovated ‘Primemobile live’ – a
real time marketing performance dashboard that allows you to
view campaign progress in the moment.
Jointly owned by GMT Communications Partners LLP and
the Primesight management team, Primesight is a UK-
based business which has a market share of 8% in
2014/15.
primesight.co.uk
About Primesight Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
Results are our culture
61 screens & displays across 42 locations in 9 cities.
Large-format digital, iconic landmark and super-premium
banner locations including The IMAX.
Ocean has a regional footprint that spans the following
UK cities: London, Birmingham, Liverpool, Manchester,
Leeds, Bristol and Glasgow
, , , , , and .
Ocean practices 'The Art of Outdoor', with every site in the
Ocean portfolio having a unique quality and personality.
Ocean’s strategy of developing iconic digital land premium
formats, is mirrored by its acquisition strategy. Areas of
investment include…
The Grid
Ocean Labs
Regional site expansion
Neuroscience Research projects
- The Science Behind the Art of Outdoor
- Beyond Out of Home
Ocean Outdoor, launched in 2005, is a boutique, UK-based
media company pioneering creativity in digital OOH via an
expanding portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC Capital,
purchased the business from Smedvig Capital for £35m
In 2014, Ocean Group acquired Signature Outdoor and in
2015 expanded further with the acquisition of MediaCo.
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
oceanoutdoor.com
Posterscope
news, views and
campaigns
www.pioneeringooh.com
Posterscope and Blue 449 partner
#ProjectEveryone…
Posterscope announces new UK CEO…
Going underground – what can the Tube tell us
about the future of advertising?
O2 launch ‘Make them Giants’ dynamic campaign
Heineken launches RWC campaign featuring TV
clips
Nākd boosts awareness with a tasty experiential
OOH event…
Strongbow Cloudy Apple Cider engages using
OOH and experiential…
Beyond Borders: The future of OOH is mobile…
10/1/2015
Coca-Cola’s DOOH campaign generates online
buzz…
MasterCard launch RWC campaign with
“Priceless Surprises”…
The time and place for a brainstorm by Michael
Brown, MD psLIVE…
OOH Industry News
The Real World October 2015
Primesight leads a panel discussion on the
subject of DOOH in Manchester…
Birmingham Airport makes £200,000 digital media
investment…
Gatwick and Airport Media announce new media
partnership…
New Ubiquitous and Proxama partnership sees
Beacon-enabled Taxis across the UK…
Elliptical advertising displays coming to
Birmingham’s New Street Station…
10/1/2015
Forrest announce the addition of 3 new screens
to its digital inventory…
10/1/2015
Registration for Ocean Outdoor’s Digital Creative
Competition Award Ceremony now open…
Storm transforms iconic Cromwell Road site into
Storm Cromination London…
New-look New Street Unveiled…
Contextually Relevant Ads 19% More
Effective, according to Adshel (Australia)…
Stuff we like
Skoda’s Icy Yeti Stunt…
OOH and Motion activated technology raise
awareness of Parkinson’s disease…
Czech Beer Company Creates Typewriter That
Pours Beer As You Type…
Paddy Power sets up a ‘Bagpipe Friendly Zone’ in
Gloucester…
10/1/2015
Heineken: It’s Your Call…
10/1/2015
Interactive Coke ad uses emojis to wink and smile
when you do…
10/1/2015
McDonald’s creates flying car in drive thru stunt…
10/1/2015
Miele launch pop-up launderette for Jeans for
Genes day
10/1/2015
Lavazza to deliver coffee on Vespa scooters
during Fashion Week…
10/1/2015
Sing your heart out to win tickets to Rock in Rio
2015…
10/1/2015
Exchange a photo for free food from Google…
10/1/2015
Fantastic 4’s human torch comes to life in this
drone stunt…
Non-profit Feeding America teams up with
Snapchat to launch ‘Spoontember’…
10/1/2015
Diet Coke retweets its biggest fans in extravagant
ways…
10/1/2015
Interactive shop window provides multilingual
support for shoppers…
10/1/2015
Cadbury fuels Londoners’ day with free
chocolate…
10/1/2015
Google has created a billboard that turns your
words into poetry…
10/1/2015
A ballerina has been spotted pulling poses around
London…
A used car dealer used DOOH to create
something spectacular…
10/1/2015
These Gatorade vending machines only take
sweat…
Apple Music outdoor ad campaign goes
interactive with Shazam…
10/1/2015
A vending machine brings the smells of summer…
10/1/2015
Humanoids took over airport charging stations
giving travellers a jolt…
10/1/2015
VW designed a baby stroller with automatic
braking after a fans joke…
10/1/2015
Could you climb a slippery plane wing to complete
this Mission Impossible obstacle course?…
10/1/2015
Empire State Building beautifully illuminated for
endangered animals…
10/1/2015
Google Paints Stunning Portraits of Disability
Rights Heroes on Washington, D.C. Steps…
10/1/2015
Virgin Trains asks families to find Wally…
10/1/2015
Marmite appeals to lovers and haters with ‘pay-
by-sentiment’ café…
Find Out More
Find out more...

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The Real World October 2015

  • 2. The Posters Laptops Tablets Duty Free / Retail Media & Assets Owned OOH (e.g. buildings or jet bridges) Networked Video ScreensContent Physical Experiences (sampling) Experiential Stands / Zones Platforms Apps & Games Commerce & Coupons Mobile etc Data Technology Ads People & Places Services / Utilities (e.g. wifi) Out-of-Home ecosystem
  • 5. OCS in Numbers 6,765 Total sample in UK 7th Version Release Date Feb 2015 100,000+ Global respondents 30 Countries OCS is run in 250 Brands now included on the survey 41 Number of OOH formats analysed within OCS %
  • 6. Did you know… OCS 78% of females aged 15-24, notice advertising in shopping centres
  • 8. Did you know… TouchPoints 31% of females aged 15-24, walk to work (Monday- Friday)… Source: Touchpoints 2014
  • 15. Latest summary of OOH Insight & Trends Posterscope Media Digest
  • 18. A pioneering new travel survey
  • 20. Revolutionising the way we plan OOH
  • 21. We Live in a Convergent World
  • 22. Driven by technology and consumer expectation… 1.1bn Connected Things will be used by smart cities in 2015 370 contactless transactions are made every minute in the UK 42%of smart phone users find video content via social media 1.64 billion Smartphone unit sales in 2014 32%32% of UK consumers were now willing to shop on social media,
  • 23. It’s a convergent World… Gateway to Mobile content Networked OOH: Real Time Experiential OOH Owned OOH Interactive interfaces Live video streaming
  • 24. Index of tweets vs. the norm in proximity to posters in Nottingham New Planning Data
  • 27. Improved targeting through mobile data TRIPLED THE EFFECT of OOH media in terms of: • Ad Awareness • Purchase Consideration • Online Searches
  • 29. 1999-2014 Media Revenue Media Revenue Growth Source: Aegis Media & WARC 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Internet Outdoor Cinema Radio TV Magazines Newspapers Media Year Annualtotalmediaspendin£m
  • 30. £0.0 £50.0 £100.0 £150.0 £200.0 £250.0 £300.0 £350.0 Q1 Q2 Q3 Q4 2012 2013 2014 2015 Media Revenue 2014 and Q1 2015 (est.) Source: OMC / ** 2015 data is Posterscope estimate Total 2014 - £1,019m (3.0% YOY) +6%** 6.4% 0.6% 6.1%£m
  • 31. UK Digital OOH Revenue 0 50 100 150 200 250 300 350 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: OMC/Posterscope estimates 3.8% of OOH spend 27% of OOH spend Forecast
  • 32. 0 10 20 30 40 50 60 70 80 90 2011 2012 2013 2014 Q1 Q2 Q3 Q4 UK Digital Outdoor Revenue by Quarter Source: OMC Total 2014 - £271.2m (27% YOY) £m
  • 33. The top OOH spending categories: January –August 2015 Top 10 Categories Entertainment and leisure Cosmetics & Personal care Telecoms Motors Finance Travel & Transport Drink Media Govt, social, political £100.0m 18.6% £64.5m 10.9% £50.7m 21.0% £43.0m 6.2% £37.9m 0.1% £18.5m 0.5% £21.1m -8.1% £22.4m 14.7% £33.4m 3.4% £37.3m 27.1% Food Total market £498m (+11.1%)
  • 34. The top OOH spending categories:August 2015 Top 10 Categories Entertainment and leisure Cosmetics & Personal care Telecoms Motors Finance Travel & Transport Drink Media £15.2m 45.0% £10.9m 74.2% £9.3m 145.1% £8.2m 125.1% £6.4m -11.3% £2.5m 52.1% £2.6m 14.3% £3.2m 52.5% £3.9m 5.8% £4.3m 30.9% Food Total market £76.3m (+55.6%) Govt, social, political
  • 35. The top OOH spending advertisers: January –August 2015 Who’s Spending? £25.3m 31.1% £11.5m 36.2% £9.3m 17.1% £8.5m 36.9% £7.9m 71.9% £6.8m 81.6% £7.1m 134.5% £7.1m 59.2% £7.7m -24.2% £7.9m 69.8%
  • 36. The top OOH spending advertisers:August 2015 Who’s Spending? £6.0m 51.9% £3.8m 31.0% £2.4m 33.1% £2.3m 0% £2.0m 0% £1.2m 0% £1.3m 0% £1.5m 2713% £1.4m 115.5% £1.5m 300.4% £1.4m 15.2%
  • 37. Spend by OOH format: January –August 2015 Spend Trends- Roadside £72.3m 77.5% Large Digital6s £163.9m -1.0% 48s £67.3m 15.2% 96s £21.8.m 6.4% Specials £8.8m 49.4%
  • 38. Spend by OOH format: January –August 2015 Spend Trends- Transport £61.7m 13.3% £33.7m 10.2% £30.8m 0.9% £29.8m -13.3%
  • 39. 31% 23% 21% 8% 17% Consolidated Market Place Others Est. Market share based on revenue
  • 40. In the UK JCDecaux provides opportunities on multiple formats across roadside, rail, retail, airports and the experiential landscape. Nationwide across environments in all the key cities across the UK. Roadside: Continued investment in digital across the country. Key new digital locations include The Salford Arch and first ever 84” D6’s in Edinburgh. Rail: Digital expansion continues across D6 and Transvision networks Retail: M-Vision expansion to further premium malls, and portfolio moves towards 100% digital with D6 development. Continued digital investment at Tesco Airport: Ongoing development in digital inventory at major UK airports. New iVision screens and increasing focus on dynamic content and live updates Experiential: JCDecaux Live is expanding the multi- environment portfolio further Connected Commuter and Connected Consumer, Power of Big ‘3’ from JCDecaux Insight. ‘Business Traveller 2’ Insight, Audience Typology, Luxury & Motors category presentations and Perceived Value Research from JCDecaux Airport. JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon when Jean-Claude Decaux installed the first advertising bus shelter. This local outdoor company is now a global media owner. Reporting €2,813 million in revenue in 2014, JCDecaux is present in more than 70 countries worldwide and is market- leader in the UK. JCDecaux has recently been awarded the £500m TfL Street Furniture contract across a period of eight years. jcdecaux.co.uk About JCDecaux Key Areas For Investment Key Formats Geography Proprietary Research + Media where it matters
  • 41. Nationwide across environments in all the key cities across the UK Ngen Our community of young, social and connected people gives us deep and rich insight and allows for on-going engagement for Clear Channel and our brand partners. . . About Clear Channel Key Areas For Investment Key Formats Geography Proprietary Research + clearchannel.co.uk Clear Channel UK is part of Clear Channel Outdoor (CCO), which in turn, is 89% owned by iHeart Media Inc. – the global media and entertainment company. The remaining 11% of is traded on the New York Stock Exchange (NYSE: CCO). Clear Channel Outdoor is one of the world’s largest outdoor advertising companies with more than 675,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching nearly 600 million people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor has over 7,000 employees and a reported revenue of $3bn. Adshel, Adshel Live, Storm, Billboards, Malls, Supermarkets, Socialite Adshel Live national Roll-out The national roll-out of Adshel Live will see us launch a network of digital screens in premium locations across the 25 largest cities in the UK - giving brands the opportunity to engage with audiences using dynamic, interactive and real-time advertising creative. Storm expansion We are continuing to invest in Storm, our premium digital portfolio. With three new sites; Billingsgate, Shoreditch High Street and Lambeth Palace Road launched in London along with the roll-out of sites across the UK, the expansion of Storm demonstrates our dedication to our next generation digital portfolio.
  • 42. Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail Formats include, 96s, 48s, 16s, 6s, 4s, LEP’s, TCPs, DEPs, LCDs, XTP’s, T-sides, Streetliners, Bus interiors, etc.) National with a dominant presence in London Increasing digital offering across Rail & London Underground Illuminated New Bus For London Performance 48 sheets National Rail Expansion of retail offering Birmingham Express Roadside digital work.shop.play and All eyes on London Previously part of American-based CBS Corporation, CBS Outdoor International was sold in the Autumn of 2013 to LA-based Platinum Equity and rebranded to Exterion Media in January 2014. Exterion are currently involved in pitching for the TfL pitch which combine the ad sales for the Underground, the Overground, the Tramlink, the Docklands Light Railway (DLR), Victoria Coach Station and Crossrail, when it launches. About Exterion Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + http://www.exterionmedia.co.uk/
  • 43. Roadside,Digital ‘Network’ cinema, Glasgow subway National coverage with sites in all major cities across the UK and Glasgow Underground. Primesight has heavily invested in Digital by creating the first national roadside digital ‘Network’ of 48 sheets. It continues to expand as sites are rolled out across the country. Primemobile, Primedesign,, EPOS, Brain Works, Geofencing. Primesight has also recently innovated ‘Primemobile live’ – a real time marketing performance dashboard that allows you to view campaign progress in the moment. Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK- based business which has a market share of 8% in 2014/15. primesight.co.uk About Primesight Key Areas For Investment Key Formats Geography Proprietary Research + Results are our culture
  • 44. 61 screens & displays across 42 locations in 9 cities. Large-format digital, iconic landmark and super-premium banner locations including The IMAX. Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds, Bristol and Glasgow , , , , , and . Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality. Ocean’s strategy of developing iconic digital land premium formats, is mirrored by its acquisition strategy. Areas of investment include… The Grid Ocean Labs Regional site expansion Neuroscience Research projects - The Science Behind the Art of Outdoor - Beyond Out of Home Ocean Outdoor, launched in 2005, is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m In 2014, Ocean Group acquired Signature Outdoor and in 2015 expanded further with the acquisition of MediaCo. Ocean Outdoor reported revenues of £23.4 million in 2012 About Ocean Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + oceanoutdoor.com
  • 46. Posterscope and Blue 449 partner #ProjectEveryone…
  • 48. Going underground – what can the Tube tell us about the future of advertising?
  • 49. O2 launch ‘Make them Giants’ dynamic campaign
  • 50. Heineken launches RWC campaign featuring TV clips
  • 51. Nākd boosts awareness with a tasty experiential OOH event…
  • 52. Strongbow Cloudy Apple Cider engages using OOH and experiential…
  • 53. Beyond Borders: The future of OOH is mobile…
  • 54. 10/1/2015 Coca-Cola’s DOOH campaign generates online buzz…
  • 55. MasterCard launch RWC campaign with “Priceless Surprises”…
  • 56. The time and place for a brainstorm by Michael Brown, MD psLIVE…
  • 59. Primesight leads a panel discussion on the subject of DOOH in Manchester…
  • 60. Birmingham Airport makes £200,000 digital media investment…
  • 61. Gatwick and Airport Media announce new media partnership…
  • 62. New Ubiquitous and Proxama partnership sees Beacon-enabled Taxis across the UK…
  • 63. Elliptical advertising displays coming to Birmingham’s New Street Station…
  • 64. 10/1/2015 Forrest announce the addition of 3 new screens to its digital inventory…
  • 65. 10/1/2015 Registration for Ocean Outdoor’s Digital Creative Competition Award Ceremony now open…
  • 66. Storm transforms iconic Cromwell Road site into Storm Cromination London…
  • 67. New-look New Street Unveiled…
  • 68. Contextually Relevant Ads 19% More Effective, according to Adshel (Australia)…
  • 70. Skoda’s Icy Yeti Stunt…
  • 71. OOH and Motion activated technology raise awareness of Parkinson’s disease…
  • 72. Czech Beer Company Creates Typewriter That Pours Beer As You Type…
  • 73. Paddy Power sets up a ‘Bagpipe Friendly Zone’ in Gloucester…
  • 75. 10/1/2015 Interactive Coke ad uses emojis to wink and smile when you do…
  • 76. 10/1/2015 McDonald’s creates flying car in drive thru stunt…
  • 77. 10/1/2015 Miele launch pop-up launderette for Jeans for Genes day
  • 78. 10/1/2015 Lavazza to deliver coffee on Vespa scooters during Fashion Week…
  • 79. 10/1/2015 Sing your heart out to win tickets to Rock in Rio 2015…
  • 80. 10/1/2015 Exchange a photo for free food from Google…
  • 81. 10/1/2015 Fantastic 4’s human torch comes to life in this drone stunt…
  • 82. Non-profit Feeding America teams up with Snapchat to launch ‘Spoontember’…
  • 83. 10/1/2015 Diet Coke retweets its biggest fans in extravagant ways…
  • 84. 10/1/2015 Interactive shop window provides multilingual support for shoppers…
  • 85. 10/1/2015 Cadbury fuels Londoners’ day with free chocolate…
  • 86. 10/1/2015 Google has created a billboard that turns your words into poetry…
  • 87. 10/1/2015 A ballerina has been spotted pulling poses around London…
  • 88. A used car dealer used DOOH to create something spectacular…
  • 89. 10/1/2015 These Gatorade vending machines only take sweat…
  • 90. Apple Music outdoor ad campaign goes interactive with Shazam…
  • 91. 10/1/2015 A vending machine brings the smells of summer…
  • 92. 10/1/2015 Humanoids took over airport charging stations giving travellers a jolt…
  • 93. 10/1/2015 VW designed a baby stroller with automatic braking after a fans joke…
  • 94. 10/1/2015 Could you climb a slippery plane wing to complete this Mission Impossible obstacle course?…
  • 95. 10/1/2015 Empire State Building beautifully illuminated for endangered animals…
  • 96. 10/1/2015 Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C. Steps…
  • 97. 10/1/2015 Virgin Trains asks families to find Wally…
  • 98. 10/1/2015 Marmite appeals to lovers and haters with ‘pay- by-sentiment’ café…