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Interna'onal	Associated	
Laboratory		
«	Food,	Cultures	and	Health	»	
	
Prof.	Jean	Pierre	Poulain		
Chair	of	«	Food	Studies...
LIA-CNRS		
«	Food,	Cultures	and	Health	»		
Scien&fic	projet	
1.  Asian	Food	batometers	
–  Completed	
•  Malaysia		
–  In	p...
Interna&onal	Associated	laboratory:	
«	Food,	Cultures	and	Health	»				
LIA-CNRS
Obesity	and	NCD	in	Malaysia			
•  Overweight	and	obesity	have	doubled	over	the	
past	decade	among	adult	from	21%	in	1996	t...
“The	accelerated	phase	of	industrializa&on	and	
urbaniza&on	in	recent	decades	has	inevitably	brought	
about	changes	in	lif...
“It	is	well	known	that	an	unhealthy	lifestyle	such	as	a	poor	
diet,	sedentary	living,	smoking	cigareTes	and	stress	play	
a...
Biological	
determinants	
ü  Food	consump&on		
–  Vegetable	
–  Meat	and	fish	
–  Diary		
ü  Nutrients		
–  Carbohydrate	
–...
Conceptual	framework		
8
Independants variables Dependants variables
s
9
Publica&ons	and	dissemina&on
Asian	Food	Barometer	
Barometer completed
Barometers in discussion
PhD in progress
PhD completed
Barometer in progress
Bar...
Interest	of	Malaysian	context	
•  Allow	to	parameter	the	
ques'onnaire	on	3	
ethnici'es		
– Indian	(indou	and	muslim)	for	...
Chinese	and	indian	diaspora		
s
Meal’s	structures		
•  Pictures	presented	to	the	interviewes	
ChairList_of_Meal_Structure_14_Jan_2013_(2).pdf
Ea&ng	out:		Meals	
Meals	only	
q  Breakfast	
q  And	or	Lunch	
q  And/or	Diner	
12,5	
%	on		
Meals	
%	on		
Individuals		
64...
Ea&ng	out	compara&ve	analyze	
	
17	
Germany	
	
Eating	out	1	meal	on	 7	
France	
	
Eating	out	1	meal	on	 5	
Spain	
	
Eating...
The	first	genera&on		
•  Wageningen	University	(Holland)	
•  Nestlé	Research	Center	(Lausanne)		
•  Ins'tut	Paul	Bocuse	(Ly...
The	second	genera&on		
	
•  Increasing	modularity	facilita'ng	the	
crea'on	of	new	contexts	(hospital	
room,	tas'ng	room,	v...
Face	muscles	reading:		
Paul Ekman (1972) 	
Read the 43 facial muscles and Identify 6 basics emotions (7 with neutral)
Les	reflexes	gusto-faciaux	(Steiner	1973)
Reconnaissance	and	
neuronal	paradigm	
ec#le#paradigme#neuronal##
A	meal	is	a	social	event		
•  Social	interac'ons		
•  Mimesis	
•  Diffusion	of	emo'ons
Social	interac&ons
Double	programme		
•  FOOD	STUDIES	
–  Individual	perspec've		
•  Catalogue	of	emo'ons		
•  Facial	Reconnaissance	
•  Prac...
LIA-CNRS:	“Food,	Cultures	&	Health”		
Outcomes	
Macro	
Meso	
Micro	
Asian		
Food	
Barometer	
Experimental	
Plasorm	to	
stu...
Examples	of	researches	
•  In	the	field	of	health,	studying	themes	such	as:		
–  Food	Socialisa'on			
–  Nutri'on	in	hospit...
CERTOP'
(Centre'd’Etudes'et'de'Recherche':'Travail,'
organisa;ons,'pouvoir)''
UMR'5044'CNRS''
&'Université'de'Toulouse''
T...
Industrial		
hTps://vimeo.com/
59956498
Prof.	Ismail	Noor	and	Prof.	Jean	Pierre	Poulain
Minister	of	health	Malaysia
Laboratoire International Associé (LIA) - CNRS : "Food, Cultures and Health", International Associate Laboratory  launching
Laboratoire International Associé (LIA) - CNRS : "Food, Cultures and Health", International Associate Laboratory  launching
Laboratoire International Associé (LIA) - CNRS : "Food, Cultures and Health", International Associate Laboratory  launching
Laboratoire International Associé (LIA) - CNRS : "Food, Cultures and Health", International Associate Laboratory  launching
Laboratoire International Associé (LIA) - CNRS : "Food, Cultures and Health", International Associate Laboratory  launching
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Laboratoire International Associé (LIA) - CNRS : "Food, Cultures and Health", International Associate Laboratory launching

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Lancement du Laboratoire International Associé (LIA) - CNRS : "Food, Cultures and Health", entre l'université de Toulouse Jean Jaurès (France) et la Taylor's University (Malaysia)

Launching of the International Associate Laboratory (LIA) - CNRS : "Food, Cultures and Health", between université of Toulouse Jean Jaurès (France) and Taylor's University (Malaysia)

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Laboratoire International Associé (LIA) - CNRS : "Food, Cultures and Health", International Associate Laboratory launching

  1. 1. Interna'onal Associated Laboratory « Food, Cultures and Health » Prof. Jean Pierre Poulain Chair of « Food Studies: Food, Cultures and Health » Taylor’s Toulouse University Center DraF
  2. 2. LIA-CNRS « Food, Cultures and Health » Scien&fic projet 1.  Asian Food batometers –  Completed •  Malaysia –  In progress •  Hong Kong •  Singapour –  Forcast •  Indonésie •  Inde •  Japon 2.  Experimentale plaTerforme to study food habits Barometers)Network)Worldwide) Réseau Encafe Baromètres en cours Doctorats en cours Sénégal'('UMI'CNRS'3189' '“Environnement,'Santé,' Sociétés'»'(ESS)'
  3. 3. Interna&onal Associated laboratory: « Food, Cultures and Health » LIA-CNRS
  4. 4. Obesity and NCD in Malaysia •  Overweight and obesity have doubled over the past decade among adult from 21% in 1996 to 43% in 2006 (Lim et al., 2000; MOH, 2008) and recently it was reported at 44.5% (MOH, 2011), high among adolescents, 19% (Poh et al., 2003) and children from 20.7% in 2002 to 26.1% in 2008 (Ismail et al., 2009). •  Among the available tools to prevent and deal with the development of obesity are nutri'on and food educa'on and they should play a leading role.
  5. 5. “The accelerated phase of industrializa&on and urbaniza&on in recent decades has inevitably brought about changes in lifestyles of Malaysians. Changes in dietary habits and sedentary lifestyles are known to be associated with changes in health and increased prevalence of chronic diseases in the popula'on.” Na'onal Coordina'ng Committee on Food & Nutri'on, Ministry of Health of Malaysia, 2009
  6. 6. “It is well known that an unhealthy lifestyle such as a poor diet, sedentary living, smoking cigareTes and stress play a major role in the rise of obesity and other related non- communicable diseases. The Health Ministry is fully cognizant of the need for early preven'on steps as it will make a difference in reducing the prevalence of obesity and non-communicable diseases,” Datuk Seri Dr. Subramaniam, Minister of Health April 27, 2012 6
  7. 7. Biological determinants ü  Food consump&on –  Vegetable –  Meat and fish –  Diary ü  Nutrients –  Carbohydrate –  Fat –  Protein –  Micro-nutrients ü  Variety ... Socio-cultural determinants ü  Ea&ng out ü  Food intakes –  Food days –  Meals and snacking –  Structures & composi&ons ü  Social representa&ons & percep&on of risk ü  Social contexts –  Interac&ons –  Conviviality, –  Commensality 7 Nutritional surveys Socio-anthropological surveys Eating decision Physiology and nutrition Food Cultures Interdisciplinary dialogue Public Health Food Barometer
  8. 8. Conceptual framework 8 Independants variables Dependants variables s
  9. 9. 9
  10. 10. Publica&ons and dissemina&on
  11. 11. Asian Food Barometer Barometer completed Barometers in discussion PhD in progress PhD completed Barometer in progress Barometer: future plan Taylor’s University University Toulouse Jean Jaurès CNRS Associated Interna'onal Laboratory : “Food, Cultures & Health”
  12. 12. Interest of Malaysian context •  Allow to parameter the ques'onnaire on 3 ethnici'es – Indian (indou and muslim) for India and Indian diasporas – Malay for Indonesia – Chinese for China and the Chinese diapsoras 12
  13. 13. Chinese and indian diaspora s
  14. 14. Meal’s structures •  Pictures presented to the interviewes ChairList_of_Meal_Structure_14_Jan_2013_(2).pdf
  15. 15. Ea&ng out: Meals Meals only q  Breakfast q  And or Lunch q  And/or Diner 12,5 % on Meals % on Individuals 64.1 % of the Malaysian individuals eat at least on meal per day outside of the home 12.5 % of individuals ea'ng only at home have at least one meal that comes from outside Ea'ng out Ea'ng at home with meals coming from outside Ea'ng at home 7.72 46.12 53.88 10,25
  16. 16. Ea&ng out compara&ve analyze 17 Germany Eating out 1 meal on 7 France Eating out 1 meal on 5 Spain Eating out 1 meal on 5 Italie Eating out 1 meal on 4 UK Eating out 1 meal on 3 Malaysia Eating out 1 meal on 2 (2.15) US Eating out 1 meal on 2
  17. 17. The first genera&on •  Wageningen University (Holland) •  Nestlé Research Center (Lausanne) •  Ins'tut Paul Bocuse (Lyon)
  18. 18. The second genera&on •  Increasing modularity facilita'ng the crea'on of new contexts (hospital room, tas'ng room, various types of catering, canteen, cafeteria, tradi'onal served restaurant menu, aircraF cabin, etc.); •  New paradigms of facial recogni'on; •  Faster processing algorithms (Big Data); •  Cross-disciplinary scien'fic project for analyzing taste experiences and social interac'ons;
  19. 19. Face muscles reading: Paul Ekman (1972) Read the 43 facial muscles and Identify 6 basics emotions (7 with neutral)
  20. 20. Les reflexes gusto-faciaux (Steiner 1973)
  21. 21. Reconnaissance and neuronal paradigm ec#le#paradigme#neuronal##
  22. 22. A meal is a social event •  Social interac'ons •  Mimesis •  Diffusion of emo'ons
  23. 23. Social interac&ons
  24. 24. Double programme •  FOOD STUDIES –  Individual perspec've •  Catalogue of emo'ons •  Facial Reconnaissance •  Prac'ces tracking –  Social interac'ons, meals •  Mime'c •  Emo'onal contamina'on –  Comparison euro-asia •  TECHNOLOGICAL –  Upgrading Technology •  Collec'on & capture •  Image •  Sound •  ----- –  SoFware & algorithms
  25. 25. LIA-CNRS: “Food, Cultures & Health” Outcomes Macro Meso Micro Asian Food Barometer Experimental Plasorm to study food habits Applied: •  Public Health communica'on •  Health educa'on •  Food market •  Restaurant market •  Product Evalua'on Fundamental: •  Methodological •  Theore'cal •  Revivifica'on of the theories and paradigms Social Innova'on •  Professional community development •  Experien'al gastronomy Social & Industrial valoriza'on Research publica'on Social responsibility Industrial par'cipa'on Outcomes Programs Levels of Analysis
  26. 26. Examples of researches •  In the field of health, studying themes such as: –  Food Socialisa'on –  Nutri'on in hospital; –  Food and ageing; –  Obese people’s ea'ng prac'ces, par'cularly aFer bariatric surgery; –  Disabled children’s ea'ng habits (par'cularly those suffering from au'sm disorders –  (ASDs) and pervasive developmental disorders (PDD) etc...; –  Children’s and teenagers’ food and nutri'on educa'on. •  In the economic field: –  Contextualized hedonic evalua'on of food and drinks; –  Acceptability of innova'ons; –  Hedonic evalua'on –  Evalua'on of restaurant offers.
  27. 27. CERTOP' (Centre'd’Etudes'et'de'Recherche':'Travail,' organisa;ons,'pouvoir)'' UMR'5044'CNRS'' &'Université'de'Toulouse'' Taylor’s'University'' CRIT'' (Center'for'Research'and'Innova;on'in' Tourism'Hospitality'and'Food'Studies)' CRIMFNPH' Centrer'of'Research'Initai;ve'in'' Food'Nutri;on'and'Public'Health''' IRIT'' Ins;tut'de'recherche' d’Informa;que'de'Toulouse' UMR'CNRS''5505' CIO' Centre'Integré'Obésité'' INSERM'CNRS'Toulouse'' Unesco'' USM' University'Sians'Malaysia'' UKM' ATRA' ' United'Na;ons' University''
  28. 28. Industrial hTps://vimeo.com/ 59956498
  29. 29. Prof. Ismail Noor and Prof. Jean Pierre Poulain
  30. 30. Minister of health Malaysia

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