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All you need to know to create the perfect Blog 
Basics of 
Blogging
Who am I ? 
Yoann Bourdon 
yoann@powebco.fr 
06 71 54 21 32 
1.Marketing strategist 
2.Professional website design and opt...
INTRODUCTION 
Why should you start blogging? 
What is a good blog?
How do YOUdefinea good Blog withyourownwords?
Blogging 
Your objectives 
Business -Networking –Personal branding–New skills
Examples of SUCCESS 
STORIES
+8 million unique visitors per month
TechCrunch: sold $30m after 5 years
Top 15 Earning blogs 
Source : http://onlineincometeacher.com/money/top-earning-blogs/
# Advertising 
# Affiliation 
# Brand ambassadorship 
How to make money with a blog?
GET READY 
What you should do before doing anything
#1 Define a strategy 
#2 Target an audience 
#3 Study “competition” 
Before you start… 
Install analytics to gather inform...
#1 CONTENT 
#2 DESIGN 
#3 SEO & SMO OPTIMIZATION 
3 ingredients to good blogging 
« and most of all… patience…»
What do your readers want from your blog?
Consume content 
Social Interaction
CONTENT 
isKing
Create 
QUALITY 
Content
# answers people needs or concerns 
# informs 
# entertains 
Good content… 
« Everything comes in time to those who can wa...
Articles 
Beginners guides 
Tutorials 
Infographics 
Videos 
Pictures 
Etc… 
Types of content
Publish 
as often as 
you can
Publish as often as you can 
Schedule your posts 
Be organized 
Find your method to write good articles quickly
Create 
Engagement
How to engage your audience? 
Easy to read articles 
Internal links 
No bugs or long load speed 
Writing style 
Comments 
...
DESIGN 
empowersyourcontent
Less 
is 
more
# Do not distract users with unnecessary information 
# Help users to focus on what’s important 
Less is more
Example 1
Example 2
Use hierarchy 
to improve 
USER EXPERIENCE
# Design your contentto make it easy to read 
# Use titles, bold texts, bulletsto show hierarchy in your texts 
Design sho...
Example
Example
Learn the art of good 
Typography
Typography resources: 
Font collections : 
http://www.google.com/fonts 
http://www.myfonts.com/ 
https://typekit.com/ 
To ...
Use 
COLORS 
To highlight important information
Colorsresources: 
https://color.adobe.com/, http://www.colourlovers.com/, http://www.0to255.com/
Select good 
Images
Images resources: 
https://unsplash.com/ 
http://photodune.net/ 
http://www.stockvault.net/
Use 
ERGONOMY 
To improve User Experience
ERGONOMY 
USER 
EXPERIENCE 
CONVERSION
#1 Facilitate navigation 
#2 Use call to actions 
#3 Make content easy to read 
How to create a good user experience
ONLINE VISIBILITY 
How youmakepeople come to you
Optimize your blog and your content for search engines 
How do you make people come to your blog? 
v 
t 
Become notorious ...
Optimize your blog for 
Search Engines
Search Engines 
The website that helps you find the other websites 
Main searches are made through search engines 
Top 3
What does Google want to achieve? 
Google grades and classifies all websites, to show best results possible, for one parti...
MECANICS OF SEO 
BLOG 
SOCIAL MEDIA 
BLOG 
LINK TO 
PUBLISH 
CONTENT
What you should remember 
# is a robot 
# shows results for a particular match 
#recommends the best websites, it’s a comp...
ķ 
ĸ 
Ĵ 
BECOMEAMUST
Optimizeyourcontent 
for SEO
Choose appropriate keywords 
Bring more visitors to your blog through searches. 
#1 Choose hot topics, that people look fo...
Optimize your content for keywords 
After choosing a keyword, include it in: 
1.URL 
2.Headings and texts 
3.Images 
4.MET...
Optimizethe blog 
for SMO
To be successful you have to convince users, not search engines
Why social media 
Create a community and interact with it to create a relationship based on trust and make people love you...
Make your content easy to share
SHARE 
yourcontent !
# Adapt the content and the message to the platform 
# Interact with users 
GOOD PRACTICES
Jab, jab, jab, right hook ! 
(Gary Vaynerchuk)
LAST ADVICES
Use Analytics 
To study visitors behaviour
PAGE 
LOAD 
SPEED 
«47% of visitors leave a website that does not load within 3 seconds»
THINK MOBILE 
# Mobiles and tablets sales overtake desktops 
# New devices means news habits 
# Optimize your blog for nav...
CONCLUSION
Be lean, use feedbacks to improve 
TEST 
OPTIMIZE 
MEASURE
Discover more advices about Internet marketingand user experience on our blog: 
www.blog.powebco.fr 
Yoann Bourdon 
06 71 ...
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Basics of good blogging

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You want to start blogging but you don't know what makes a good blog. You will learn everything you need to create the perfect blog : design, content, SEO, social media.

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Basics of good blogging

  1. 1. All you need to know to create the perfect Blog Basics of Blogging
  2. 2. Who am I ? Yoann Bourdon yoann@powebco.fr 06 71 54 21 32 1.Marketing strategist 2.Professional website design and optimization 3.Trainings and courses on digital subjects We help entrepreneurs to Master the power of the web
  3. 3. INTRODUCTION Why should you start blogging? What is a good blog?
  4. 4. How do YOUdefinea good Blog withyourownwords?
  5. 5. Blogging Your objectives Business -Networking –Personal branding–New skills
  6. 6. Examples of SUCCESS STORIES
  7. 7. +8 million unique visitors per month
  8. 8. TechCrunch: sold $30m after 5 years
  9. 9. Top 15 Earning blogs Source : http://onlineincometeacher.com/money/top-earning-blogs/
  10. 10. # Advertising # Affiliation # Brand ambassadorship How to make money with a blog?
  11. 11. GET READY What you should do before doing anything
  12. 12. #1 Define a strategy #2 Target an audience #3 Study “competition” Before you start… Install analytics to gather information about your future visitors
  13. 13. #1 CONTENT #2 DESIGN #3 SEO & SMO OPTIMIZATION 3 ingredients to good blogging « and most of all… patience…»
  14. 14. What do your readers want from your blog?
  15. 15. Consume content Social Interaction
  16. 16. CONTENT isKing
  17. 17. Create QUALITY Content
  18. 18. # answers people needs or concerns # informs # entertains Good content… « Everything comes in time to those who can wait »
  19. 19. Articles Beginners guides Tutorials Infographics Videos Pictures Etc… Types of content
  20. 20. Publish as often as you can
  21. 21. Publish as often as you can Schedule your posts Be organized Find your method to write good articles quickly
  22. 22. Create Engagement
  23. 23. How to engage your audience? Easy to read articles Internal links No bugs or long load speed Writing style Comments Social Media Good design
  24. 24. DESIGN empowersyourcontent
  25. 25. Less is more
  26. 26. # Do not distract users with unnecessary information # Help users to focus on what’s important Less is more
  27. 27. Example 1
  28. 28. Example 2
  29. 29. Use hierarchy to improve USER EXPERIENCE
  30. 30. # Design your contentto make it easy to read # Use titles, bold texts, bulletsto show hierarchy in your texts Design should help navigation
  31. 31. Example
  32. 32. Example
  33. 33. Learn the art of good Typography
  34. 34. Typography resources: Font collections : http://www.google.com/fonts http://www.myfonts.com/ https://typekit.com/ To learn more about typo : http://practicaltypography.com/ Examples of typo and link to the Google font used : http://hellohappy.org/beautiful-web- type/
  35. 35. Use COLORS To highlight important information
  36. 36. Colorsresources: https://color.adobe.com/, http://www.colourlovers.com/, http://www.0to255.com/
  37. 37. Select good Images
  38. 38. Images resources: https://unsplash.com/ http://photodune.net/ http://www.stockvault.net/
  39. 39. Use ERGONOMY To improve User Experience
  40. 40. ERGONOMY USER EXPERIENCE CONVERSION
  41. 41. #1 Facilitate navigation #2 Use call to actions #3 Make content easy to read How to create a good user experience
  42. 42. ONLINE VISIBILITY How youmakepeople come to you
  43. 43. Optimize your blog and your content for search engines How do you make people come to your blog? v t Become notorious on social media
  44. 44. Optimize your blog for Search Engines
  45. 45. Search Engines The website that helps you find the other websites Main searches are made through search engines Top 3
  46. 46. What does Google want to achieve? Google grades and classifies all websites, to show best results possible, for one particular search. 40 000searchesper seconds
  47. 47. MECANICS OF SEO BLOG SOCIAL MEDIA BLOG LINK TO PUBLISH CONTENT
  48. 48. What you should remember # is a robot # shows results for a particular match #recommends the best websites, it’s a competition!
  49. 49. ķ ĸ Ĵ BECOMEAMUST
  50. 50. Optimizeyourcontent for SEO
  51. 51. Choose appropriate keywords Bring more visitors to your blog through searches. #1 Choose hot topics, that people look for #2 Talk the same language than your audience #3 Check competition
  52. 52. Optimize your content for keywords After choosing a keyword, include it in: 1.URL 2.Headings and texts 3.Images 4.META title and META description
  53. 53. Optimizethe blog for SMO
  54. 54. To be successful you have to convince users, not search engines
  55. 55. Why social media Create a community and interact with it to create a relationship based on trust and make people love you. Twitter Linkedin ą Facebook v t
  56. 56. Make your content easy to share
  57. 57. SHARE yourcontent !
  58. 58. # Adapt the content and the message to the platform # Interact with users GOOD PRACTICES
  59. 59. Jab, jab, jab, right hook ! (Gary Vaynerchuk)
  60. 60. LAST ADVICES
  61. 61. Use Analytics To study visitors behaviour
  62. 62. PAGE LOAD SPEED «47% of visitors leave a website that does not load within 3 seconds»
  63. 63. THINK MOBILE # Mobiles and tablets sales overtake desktops # New devices means news habits # Optimize your blog for navigation on mobiles
  64. 64. CONCLUSION
  65. 65. Be lean, use feedbacks to improve TEST OPTIMIZE MEASURE
  66. 66. Discover more advices about Internet marketingand user experience on our blog: www.blog.powebco.fr Yoann Bourdon 06 71 54 21 32 -yoann@powebco.fr For more advices…

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