Marshall Motors EA is proposing modifications and expansions to increase productivity and revenue. They will invest in staff training, enhanced security, computer technology, and advertising over the next 5 years. The proposal shows budget allocations for these areas each year. Investing now offers the opportunity for healthy returns as the company's sales and profits are expected to increase significantly due to these planned changes.

1. PROPOSAL
Presented by:

2. OUTLINE
• This presentation explains exactly who Marshal motors E.A is and why should you invest
in our company.
• It also sheds light on the individual aspects that need to be done.
• Budget allocations to our actions are also brought in the lime light.

3. WHO IS MARSHALLS MOTORS?
• Marshalls Motors EA and holds franchises of KIA, Honda Motorcycles and other
leading names.
• It also deal in delta products such as batteries, suspension parts and other
essentials.
• Their business strategy involves satisfying our customers and staying in front.
(Official Website)
• They offer superior quality and support and want to continue our venture till the ends
of time.

4. WHY SHOULD YOU INVEST?
• This is the basic question that everyone wants the answer to.
• They intend to modify and expand our current specifications and these actions will
increase our productivity by an unmatched level of outcome.
• They are providing you with an opportunity to invest in a promised growth.
• You will be quite impressed with the revenue that the company would generate in the
near future due to these modifications.

5. HOW WE INTEND TO MODIFY
• Training of staff members and security needs
• Enhanced computerized technology
• Superior after sales support
• Enhanced quality check systems
• Advertisements

6. TRAINING OF STAFF MEMBERS
• Training program for employees in both management and advertisement sectors to
ensure increased productivity.
• They will be trained in dealing with critical issues and advertisement approaches.
• Employees at outlets will be trained to maintain automobiles during the period the
product is out on display.

7. • The following graph shows the allocation of budget through the 1 st 5 years:
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 2 3 4 5

8. SECURITY NEEDS
• The outlets are open to robbers and criminals
• This is why they are setting up a security guard sector at every site.
• The following graph shows the budget allocation at one glance:
50%
40%
30%
20%
10%
0%
1 2 3 4 5

9. ENHANCED COMPUTERIZED TECHNOLOGY
• Installation of high-end technology for the better management of records.
• This would also ensure online transactions.
• They will be making Improvements in the official website.
• Continuous changes in the computer spectrum to cope up with the increasing
technological challenges.

10. • The following chart graph shows the budget allocation at one glance:
50%
40%
30%
20%
10%
0%
1 2 3 4 5

11. ADVERTISEMENT
• Increased advertisement of products in hand.
• Approach customers through various sources such as TV channels, newspapers and
various magazines.
• Publication of agency’s property will also take place to bring forth the actual potential
of the company.

12. • The budget allocation to advertisements is illustrated below:
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 2 3 4 5

13. ADDITIONAL MODIFICATIONS
• They intend to provide superior after sales service to customers.
• Provide maintenance service free of charge.
• Increase customer loyalty by upgrading our services similar to the one mentioned
above.
• Introduce new quality check systems to ensure that everything is kept in order.

14. • Expansion into Nairobi stock exchange to ensure expansion.
• The company policy of higher customer satisfaction will be retained as always.
• Increase franchises and move into newer and more suitable dimensions.

15. CONCLUSION
• The procedure has already started and the sales are to increase by an unmatched
outcome over the coming years.
• So if you invest now, then you are definitely looking towards a healthy capital gain
and decent returns on your investment over a definite period of time.
• You might think that the risk is quite high, but in the financial world we have a saying
which states “A higher amount of risk results in a higher amount of return”.
(Supported by NY life securities Inc.)

16. SOURCES
• Marshalls Motors E.A. Business Strategy. Marshalls E.A. Ltd.. Retrieved August
14, 2011, from http://www.marshalls-ea.com/content.php?sect=2&cat=7&subcat=
• NY Life Securities Inc. (2009, June 8). Risk Vs. Return. New York Life. Retrieved
August 14, 2011, from
http://www.newyorklife.com/nyl/v/index.jsp?vgnextoid=29fda2b3019d2210a2b3019d2
21024301cacRCRD