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John Player & Sons

PESTLE Analysis and Five Forces Analysis

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John Player & Sons

  1. 1. JOHN PLAYER & SONS
  2. 2. COMPANY HISTORY The story of John Player Gold Leaf has to start from the story of its founder, John Player. An enterprising businessman, John Player started a small tobacco selling business in 1877 and turned it into a thriving cigarette company, John Player and Sons.
  3. 3.  John Player Tobacco produces over 320 billion cigarettes per year, has 51 factories worldwide and its products are sold in over 160 countries.
  4. 4. PLAYER'S CIGARETTES ARE AVAILABLE IN THE FOLLOWING VARIETIES:  John Player Special Red  John Player Special Blue  John Player Special Silver  John Player Halfzware Shag
  5. 5. PESTLE ANALYSIS  A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro- environmental (external marketing environment) factors that have an impact on an organization.
  6. 6. POLITICAL Source: Central Bank of Sri Lanka Annual reports 2008 to 2012 0 100000 200000 300000 400000 500000 600000 700000 2009 2010 2011 2012 Tax Income Tobacco tax
  7. 7. ECONOMIC PER CAPITA CONSUMPTION OF JOHN PLAYER
  8. 8. ANNUAL INFLATION AND TOBACCO PRICE LEVELS  Inflation can be used as a comparable tool with the prices of cigarettes under John Player brand. That is the price level changes along with the inflation will compare the effect of price changes. 0% 5% 10% 15% 20% 2008 2009 2010 2011 2012 2013 Price Precentage Price Precentage
  9. 9. SOCIAL  The current anti-tobacco era began with medical and scientific research linking tobacco use to a variety of health, environmental, and social problems.
  10. 10. SOCIAL  Trend of John Player Tobacco in Srilanka 38% 39% 40% 41% 42% 43% 44% 45% 46% 2008 2009 2010 2011 2012 2013 Tobacco consumption among men above the age group of 15 years Precentage
  11. 11. TECHNOLOGICAL  New Flavours Player's Rich Flavour Player's Smooth Flavour Player's Plain Flavour Player's Black & Red Flavour Player's Black & Gold Flavour Player's Black & Silver Flavour John Player Special Flavour John Player Standard Bold Flavour John Player Standard Blue Flavour John Player Standard Silver Flavour Player's Special Blend Flavour
  12. 12. ECOLOGICAL
  13. 13.  Advertisements are not permitted in the electronic media  New act, ‘National Authority on Alcohol and Tobacco’
  14. 14. FIVE FORCES ANALYSIS This model identifies and analyzes 5 competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths.
  15. 15. INTENSITY OF COMPETITIVE RIVALRY(MODERATE)
  16. 16. BARGAINING POWER OF BUYERS(HIGH) •Having large number of deferent brands. •Cheaper products. •Health problems. •Environmentel problem
  17. 17. BARGAINING POWER OF SUPPLIERS(HIGH)  In John Player company they don’t have their own factories to produce cigarettes, Their production is doing by The Imperial Tobacco Company. So their only supplier is Imperial Tobacco Company….
  18. 18. THREATS OF SUBSTITUTES(HIGH) • Herbal Cigarettes • E-cigarettes • Nicotine patches • Chewing gum
  19. 19. THREATS OF NEW ENTRANCE(LOW)  There are less possibilities to intiate new tobacco companies due to the refusion of society and less chances provided by other tobacco companies.
  20. 20. Q N A

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