1. CASE STUDY
Client : adidas Originals
world’s most iconic street-wear brand
YOUTH:INK – Brand Engagement by Lets Intern Talent | Youth Marketing

2. OBJECTIVE
Establish street style fashion as an under-ground
alternative culture in colleges by engaging
influencers who echo the brand value.
Talent | Youth Marketing

3. APPROACH
• 60 Influencers hired as brand ambassadors
• Delhi, Mumbai, Bangalore and Chandigarh
• Influencer profiles ( Age 18 -25 )
. B-boys & B-girls
. Graffiti pros
. Skateboarders
. DJ’s
. Bloggers
. Musicians
. Beat-boxers
. Photographers
. Parkour enthusiasts
. Originals
Talent | Youth Marketing

4. SELECTION
• Leverage the letsintern.com database
• In campus branding via posters
• Leveraging LetsIntern social media
Talent | Youth Marketing

5. PROGRAM
• To flaunt the brand on campus / youth hangouts
• To build workshops and events around original talent in
small communities in and around adidas original stores
• Create content for the brand
• Drive engagement with brand through music gigs, store
launches and discount vouchers
• Drive GENUINE Social Media
Talent | Youth Marketing

6. Talent | Youth Marketing

7. Talent | Youth Marketing

8. RESULTS
• Collaborations of student artists across cities to create
music, art and sub culture waves.
• Hundreds of genuine user postings with brand
workshops, images or user created content professing brand
love on social media
• Successful music events and store launches with jam packed
stores.
• And more…….
*Confidentiality clauses restrict sharing more details of particular program
Talent | Youth Marketing

9. Thanks!
If you want to build a brand community
for your brand.
Get in touch..
Salman Noor: Salman.noor@letsintern.com
Pranay Swarup: pranay.swarup@letsintern.com
Talent | Youth Marketing