User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.[1] User experience design encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.

1. 5 Myths for UX Design
process
Common Myths about the UX
Process

2. The way the digital world has evolved to create new human experiences in the last decade is very dyn
amic and progressive.
As the entire world is converging onto a phone screen and every task is made possible with the tap of
a finger, the experiences and emotions that humans have with their personal electronic devices have
become more than just need-based.
Introduction to User Experience Design

3. The Top 5 Myths
 Visual Design is the same as UX design
 Design is look and feel only
 Simple & Clean Translates into Successful
 Test it and trash it
 Good design fulfils need

4. Introduction to User Experience Design
The way the digital world has evolved to create new human
experiences in the last decade is very dynamic and progressive.
As the entire world is converging onto a phone screen and every task
is made possible with the tap of a finger, the experiences and
emotions that humans have with their personal electronic devices
have become more than just need-based.
Humans are slowly expecting the machine to respond with accurate
and intelligent answers, provide easy and effortless design of action
for carrying out tasks efficiently and be as responsive and proactive
as a human being is.

5. What can you achieve from UX Design?

6. Myth 1: Visual Design is the same as UX design

7. Myth 1: Visual Design is the same as UX design
This is a prevailing misconception encapsulating the bitter truth –
underestimation of the power of User Experience Design.
While visual design is only how the product will look, UX design is an
altogether higher level of engagement defining – how the product will
feel or be experienced.
To feel is an emotional act involving many sense and experiences.
Any successful marketer will vouch for the importance of creating an
emotional connection between the product and the user for value
attribution and loyalty towards the brand.

8. Myth 2: Design is look and feel only
The next false impression surrounding design
process is skin deep. Agreed if the app, product or
service are exceptional visually and provide seamless
interface, but what if they completely fail to serve
the design objective?

9. Myth 2: Design is look and feel only
It may be noticed that achieving visual aesthetics and a smoother interface
are only effective if they guide the user into performing the desired action.
The action in design should be invisible yet inevitable. It should lead your
customer to the point of purchase and fulfil the business objective.

10. Myth 3: Simple & Clean Translates into Successful
While simple and clean design has always been a textbook definition for
design process success, it cannot completely justify the act in today’s
scenario.
Take examples from e-commerce sites and mobile apps where aggressive
design strategies not only push the consumers towards the point of sale, but
also leverage predictability to push sale related products and services.
You can book a flight ticket through a simple design process that takes you
there in minimal steps but the game changer is in proposing a fresh,
hot in-flight meal or booking a cab through the same process.
This substantially adds to a customer’s delight.

11. Myth 4: Test it and trash it

12. Myth 4: Test it and trash it
UX designers and User Experience Design Companies
face a lot of pressure and competition resulting from the
fact that it’s very easy to access customer reaction on
digital strategies and the slightest of changes made in
the UX interface.
You can test a new strategy within hours of implementation and
that may lead to premature decisions and misunderstanding.
That’s why Test it and Trash it does not always work out.

13. Myth 4: Test it and trash it
Test it and Tweak it is a more relevant success mantra for us today.
Investing time and effort into doing an exhaustive research about
consumer behaviour, market dynamics, competition and technology
can always help in creating accurate design process strategy but
one must be flexible and ready to adapt to the market’s response to
finally achieve a perfect user experience.

14. Myth 5: Good design fulfills need

15. Myth 5: Good design fulfills need
True for the bygone era – today a good design creates
opportunities.
While the primary objective of design process may vary from
field to field, be it an emergency medical help app or an online
community game, it’s not the only expectation the customers
have from marketers anymore.
Evidently the more time a consumer spends with the
brand/service, the higher the chances of him associating more
with it.

16. Myth 5: Good design fulfills need
So if a design fulfills the need
immediately – something that
is seen as a positive design at
tribute, it may close out on all
the opportunities of
engagement with the
consumer as his need is met.
Therefore it’s of prime
importance to connect the
dots and create opportunities
while approaching user
experience design and that’s
what GlobalLogic does.

17. GlobalLogic
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