In todays' fast paced world where all domains of knowledge seems to merge into each other, It is not at all possible for anyone to remain isolated from finance. It is the need of the hour and a necessary prerequiasite for our existance today. Keeping this in mind , We have started on a path to educate as much masses as we can ,with finance. Having said this ,We arent financial wizzards ourselves. however, We have a structural thought and action plan to do so. We aim to teach finance to all including children, housewives and farmers. We are moving on this path with the following value propositions that we intend to generate. 1.Help millions learn finance in simple and easy language in which they can understand the concepts and apply them in all basic and daily transactions. 2. Have holistic approach towards finance to make use of it in daily walk of life. 3. Provide innovative interactive means using articles, videos. podcasts. slideshows. images, etc to help everyone easily grasp concepts. 4. Penetration in rural area which is otherwise isolated with respect to financial knowledge and to build a large network of co –owners and collaborators of our company. How do we intend to do it? 1.Multi level marketing - To attract new members and retain existing ones. 2.Investment in the company- One can buy stake in our company for as low as $1 . By virtue of multi layered membership escalation , the stake of all existing members grow with each new member in the chain. 3.Gaming/contests/puzzles to attract masses not interested in finance but in entertainment . 4.Personalized end to end solutions to members – a. Members driven – Members ask and other members reply . Forum based. b. Expert driven- Members ask and solutions provided by our panel of experts/consultants.

1. Technology Entrepreneurship course
(Prof .Eesley, Stanford online)
Venture Lab
Assignment submission- Prototype and value
proposition validation
Team – TechPreneurs
Team Member(s) : Prashant Sahay

2. Games and contests
Stock Alert :
* Sample site taken from internet to illustrate the idea of our prototype

3. How do we intend to achieve our
Our value proposition value proposition.
1. Help millions learn finance in simple and easy
1. Multi level marketing - To attract new members
language in which they can understand the concepts
and apply them in all basic and daily transactions. and retain existing ones.
2. Have holistic approach towards finance to make 2. Investment in the company- One can buy stake in
use of it in daily walk of life. our company for as low as $1 . By virtue of multi
3. Provide innovative interactive means using layered membership escalation , the stake of all
articles, videos. podcasts. slideshows. images, etc to existing members grow with each new member in
help everyone easily grasp concepts. the chain.
4. Penetration in rural area which is otherwise 3. Gaming/contests/puzzles to attract masses not
isolated with respect to financial knowledge and to interested in finance but in entertainment .
build a large network of co –owners and 4.Personalized end to end solutions to members –
collaborators of our company.
a. Members driven – Members ask and other
members reply . Forum based.
b. Expert driven- Members ask and solutions
provided by our panel of experts/consultants.

4. Key features of our literacy site : finfreedom.com
1. It is based on concept of multi level marketing wherein one customer recommends the website to other .
Customer 1 can buy stake in our co. by investing some money .After that ,he needs to get others to invest
in our co. and based on the no. of customers made by 1st customer and his subsequent links, the share of
all in the chain will keep on increasing.
2. It caters to needs of students in high schools .This has been an untapped segment so far and we propose
to attract this customer base by including games, reward points, goodies, free educational trip etc. to
students who perform well over weeks.
3. We intend to educate masses in rural regions primarily because about 65 % of population of emerging
nations still reside in rural areas. We plan to attract them by organizing village fairs, weekly educational
classes in village community centers.
4. We have also identified armed forces ,small businessmen and retired professional as our potential
customers .We intend to contribute to the rehabilitation of retired personnel and army veterans. We
would offer then our” know all “ software at throw away prices as a part of our corporate social
responsibility.
5. Though we intend to educate the masses through online media primarily, we will also resort to franchise
model of business .this will bring in cash for us which can thus be applied in further growth of the project.
6. We intend to host weekend lectures on all major FM radio channels.
7. We intend to target the departmental stores and stationaries to stock and sell our learning tools like
workbooks bearing key fin concepts.
8. For ladies /households ,We intend to partner with DTH TV operators to include our educational software in
their package so that ladies could learn at ease in home while watching TV.
9. For students or youth not interested in finance but in entertainment, we intend to attract their attention
by advertising our product on popular entertainment sites like fb, youtube etc. .we intend to trap this
segment by introducing fun games like finance-ville etc.
10. No joining fee. Nominal software usage charge. Redeemable reward points.
11. We also intend to provide expert consultancy solutions (end to end) by one user to other. The idea is that
on a forum a member may post his problem(s). This problem will be open an any other viewer can see it
and provide his solutions . All solutions will be ranked/graded by other members and the solution getting
maximum votes/likes will get reward points.
12. We intend to provide professional consultancy solutions for critical problems through our pool of experts.
This will be chargeable.

5. Business Model Canvas : Promotion of finance literacy and knowledge to masses
Canvas submitted By Team " TechPreneurs"
Member(s) : Prashant Sahay
Key Activities:
1. Create contents which explain the
basics of fianace catering to
Customer Relationships:
sensiblities,needs,intelligence,
1. Direct customer relationship
availablity and interest of its target
through website Customer Segments:-
segments.
Value Propositions : 2.Various offers to retain and maintain 1. High school students who are
2. Finance related
1. Help millions learn finance in mature customer relationships. primed to learn the basic nuances of
games,puzzles,questions and contests
simple and easy language in which 3.Customers becomes part of the finance.
to attract the user.
Key Partnership:- they can understand the concepts and mission by means of donation for 2. Youth who find it difficult to
3. Knowledge sharing blogs,discussion
1. Major online education channels on apply them in all basic and daily charity. comprehend finance basics .
forums, quary addressal
youtube ( viz.,khan academy) and other 4. Create videos /post links that bear transactions. 4. Customer can buy stake in the 3..All undergraduate Students
sites. 2. Have holistic approach towards organisation . 4. Housewives and ladies who want to
knowledge related to understanding of
2. Village community centres finance to make use of it in daily walk 5. Customer grows with the help of learn finance from comfort of their
savings, investing, cashflow etc
3. Financial institutions like SEBI, 5. Rural empowerment with the help of life. multi layer/level marketing strategy homes.
BSE, NSE,KOSPI etc. 3. Provide innovative interactive that we shall apply. 5. Elderly retired citizens who want
of company created finance education
4. Financial /trading companies and softwares. means using articles, videos. podcasts. to learn finance for stock trading.
stock brokers slideshows. images, etc to help 6.Working professionals who can
5.Publishing houses. everyone easily grasp concepts. afford learning on weekends.
Channels :
6. Banks-websites 4. Penetration in rural area which is 7.Rural students (in community
1. Our own websites
7.General stores. otherwise isolated with respect to centres).
Key Resources : 2. Partner websites.
8.MBA institutions financial knowledge and to build a 8. Denizens who hang out on internet
1. Our partner websites. 3.online ad sites.
large network of co –owners and for fun/entertainment/monetary
2. Our partner Companies 4.. Youtube. twitter. facebook (social
collaborators of our company. rewards.
3. Students media)
9. Businessmen
4. Teachers and professors 5. Newspaper advertisements
10. Armed forces
5. Stock agencies/agents 6. Radio
6. Finance professionals and users 7.. Television ads
7. Blog sites, discussion forums. 8.Word of mouth -people to people
9.Educational and financial institutions
10. Hoardings and banners.
Cost Structure : Revenue Streams:
1. Domain name =$ 10 per year 1. Workshops in partner companies and affiliates.
2. Hosting cost= $200 per year 2. Customers buying rights in our company.
3. Content writers= $ 200 per year 3.Software sales.
4. Marketing/ Advertising = $ 3000 per year 4.Membership fee
5. Overhead costs:- $ 150 /year 5.Google ads (via adsense)
6.Electricity and other resources :- $ 50 /year 6.Francise sales.
7.Misc:- $ 200 /year 7. By selling trading platforms from our website
8.Sell third party products and franchise fee.
Total= $3800 9.Seminars and classes for finance courses
per year (approx) 10.Consultancy

6. Testing our value proposition with our potential customers
Survey-To seek opinion of people from various strata of society with respect to facilities required in a
finance literacy website and their willingness to participate and contribute.
How was the done?
We have a strong belief that to ascertain ones’ assumptions, surveys are one of the best tools. We undertook
our survey with the following important features:-
a. We deliberately made it short and precise so that our target subjects can respond affirmatively and
correctly. (we call it the “10 sec. test” )
b. We have tried to include all possible spectrum of potential customers/members for our survey and it
included age profiling, sex, profession and educational qualification.
c. We took it on a local level in our city wherein we asked our target subject about the five questions that we
had framed. The survey was done face to face and the reaction/response of the subject were genuine hence.
d. The 5 basic questions that we asked were:-
Question 1 Question 2 Question 3 Question 4 Question 5
Would you like to play Would you like to pay Would you like to Would you like to contribute
Would you like to get daily stock quotes?
finance themed games? for extra materials? partner us? to our mission?
e. Sample mass (>35) was sufficient enough to reach at an inference.

7. To seek opinon of people from various strata of society with respect to facilities required in a
finance literacy website and their willingness to participate and contribute.
Survey sheet Promotion of finance literacy and
Team
Member(s):
Stanford Online
:TechPreneur assignment ,
Business Idea : knowledge amongst masses Prashant Sahay
s Prof. Eesley
Question 1 Question 2 Question 3 Question 4 Question 5
Would you like to Would you like ot Would you like Would you like to
Maiden Educational Would you like to
S. no. Age Sex Occupation get daily stock play finance to pay for extra contribute to our
Name Qualification partner us?
quotes? themed games? materials? mission?
MBA+CFA+A
1 swati 40 f inv banking 1 2 1 1 1
CCA
2 kunj 28 m B Tech fresher 1 1 2 1 2
3 vijay 14 m 9th class Student 1 1 2 1 1
manufacturing
4 amitabh 32 m MBA 2 2 1 1 1
firm
no formal
5 bhatta 33 m business 1 1 2 1 2
education
6 vikas 29 m graduate fresher 1 1 2 1 1
7 naresh 17 m 11th class Student 1 1 2 1 1
8 vijaya 34 f graduate govt job 1 2 2 2 1
9 surja 39 f MBA+Btech business 2 2 1 1 1
10 surya 29 m B Tech fresher 2 1 2 1 1
11 vishaka 17 f 11th class Student 1 1 2 1 2
12 roshni 18 f 12th class Student 2 1 1 1 1
13 bhima 33 m 8th class farmer 2 1 2 1 1
14 trisha 25 f MBA 1st year Student 2 1 2 1 2
15 sukesh 31 m 10th pass farmer 1 2 2 2 2
16 rukmani 21 f MBA 1st year Student 2 1 1 1 1
no formal
17 ganga 39 m jobless 2 1 2 2 1
education
18 girisha 22 f MBA 1st year Student 2 1 2 1 1
19 girishni 19 f MBA 1st year Student 1 1 2 2 1
20 giri 14 f 9th class Student 1 1 1 1 1

8. To seek opinon of people from various strata of society with respect to facilities required in a finance literacy website
and their willingness to participate and contribute.
Stanford Online
Survey sheet Promotion of finance literacy and knowledge Team Member(s):
assignment , Prof.
Business Idea : amongst masses :TechPreneurs Prashant Sahay
Eesley
Question 1 Question 2 Question 3 Question 4 Question 5
Would you like Would you like Would you like Would you like to
Maiden Educational Would you like to
S. no. Age Sex Occupation to get daily stock ot play finance to pay for extra contribute to our
Name Qualification partner us?
quotes? themed games? materials? mission?
21 girish 20 m B Tech Student 1 1 2 2 1
22 gangadghar 16 m B Tech Student 2 1 2 2 1
23 mukesh 35 m graduate vendor 1 1 1 2 2
no formal
24 dharmendra 33 m jobless 2 1 2 2 2
education
25 varsha 23 f B Tech Student 1 1 2 1 2
26 veena 19 f B Tech Student 1 1 2 1 1
27 megha 17 f 10th pass Student 2 1 2 1 1
28 indra 35 m MBA pvt job 1 2 2 1 1
29 jalaj 32 m graduate govt job 1 1 2 1 1
30 mridula 57 f graduate govt job 2 1 2 1 1
31 suyesh 45 m graduate business 1 2 2 1 2
32 suyeshwer 60 f Ph.D professor 2 2 2 2 2
33 rajiv 54 m Ph.D professor 2 1 2 1 2
no formal
34 hariya 55 m business 1 1 1 1 1
education
35 harendra 58 m Ph.D professor 2 2 2 1 1
36 hrishikesh 46 m MBA+Btech business 1 2 1 2 1
37 bhishma 53 m graduate govt job 2 2 1 1 2
no formal
38 prashant 57 m business 2 2 2 1 2
education
39 pulak 69 m Ph.D Retired 2 1 2 1 2
40 pollock 66 m graduate Retired 1 1 2 2 1
41 harbhajan 61 m graduate Retired 1 1 2 1 1
42 singha 66 m Ph.D Retired 2 1 2 1 2
Legends:
1 Yes/Agree
2 No/Disagree * Sample size :42 , done on local level, exhaustive, face to face

9. A sample survey sheet used in our survey

10. Survey-observation, deduction and validation of our value
proposition
Question 1 Question 2 Question 3 Question 4 Question 5
Would you like to Would you like to
Would you like ot play Would you like to pay for Would you like to
get daily stock contribute to our
finance themed games? extra materials? partner us?
quotes? mission?
Following showed
Following showed postive response to stock
Following showed Following showed
Following showed positive response to get updates:-
postive response to postive response to
postive response to fun extra materials at price:- 1. Age >40 years
stock updates:- partnering with us
aspect: 1. Age >50 years 2. Retired ,businessmen,
1. Age >40 years 1. a high majority of
Key 1. Age : 17-30 years 2. Mainly businessmen students(>40%), working
2. students :> 60 % people surveyed showed
observations 2. Mainly students ,bankers and retired professionals.
3. People in inclination to our scheme
3. Mainly Post graduates. person. 3. postgraduates : huge
business and those of partnership with us
4.Mainly males and more 3. jobless and farmers majority,
who are retired. epecially the jobless and
then 50 % females. showed no interest. Undergraduates<50% .
4.Mainly males. rural people.
4.Mainly males. 4.more then 50% males
and females..
The feature of stock
updates and national People in middle ages
The fun zone(gaming, People who are in higher
business scenario is and who are working
puzzles,reward points age group (mainly
desirable mainly by People from all classes professionals and are
etc.) seems to be spcially businessmen ,bankers and
middle aged and section were over stable financially have
popular in students, investors who see it as an
Deduction professional and vehemently in sync with strong inclination to
undergraduates, males investment opportunity)
those who are in our idea of mutual contribute. We deduced
and females. Working have a liking to pay extra
business .Post ownership. that people want to
professionals may like it money to get extra
graduates have a donate but don’t know
if it suits their needs. features.
special inclination the peopler channels.
towards this feature.
Was our
value
yes yes yes yes yes
proposition
validated?

11. Way forward and action plan for future
Question 1 Question 2 Question 3 Question 4 Question 5
Would you like to Would you like ot play Would you like to
Would you like to pay Would you like to
get daily stock finance themed contribute to our
for extra materials? partner us?
quotes? games? mission?
We need to
customise the We might need to
Customization of this
Way business news bring down extra Go ahead with this
feature to suit go ahead.
forward inputs on our charges to attract scheme.
member' needs
website based on more people to buy.
member needs.
1.We plan to involve
1. Customised few NGOs with our
business news 1. Expand on the 1.bring down the mission . Donations
feature. Member gaming part but focus fees. made by members go
can choose what on keeping its theme 2.Offer more features directly to these
Action plan he wants. on finance. for the same price. 1.Good NGOs.
2. Free business 2.Games for retired 3.encash reward 2.contributions in
capsules to people and points to gain more kind (viz., reading
students via businessmen. materials. materials, books,
email. workbooks etc) to be
encouraged.