In simple terms, a strategy is just a plan of action to achieve the desired goal or multiple... Digital strategy: Earned media, user-made video.

1. Media Planning
SDM DEC&JAN 19 BATCH
PRATAP ZACHARIAH

2. Objective
THE OBJECTIVE WHICH I HAVE CHOSEN FOR MY
BRAND IS AWARENESS . AS THE BRAND IS NOT
EASILY WELL PRESENTED IN THE PUBLIC .

3. Buyer Persona 1 (Primary Audience)
 Name :- Suman Rao
 Age :- 23
 Gender:- Female
 Media Platform:- Instagram , Facebook, Youtube
 Education:- BFA
 Occupation:- Business finance consultant
 Location:- Ahmedabad ,Gujarat
 Interest:- Travelling , Blogging
 Earnings:- 55000 Monthly

4. Buyer Persona 2 (Secondary Audience)
 Name :- Srishti Jain
 Gender:- Female
 Age:- 29
 Social Media Platform:- Facebook ,
Instagram, Snapchat
 Education:- MBA Marketing
 Occupation:- Business Marketing
 Location:- Mumbai
 Interest:- Music, Photography , Reading
 Earnings:- 75000 Monthly

5. Buyer Persona 3 (Tertiary Audience)
 Name :- Aarti Chabria
 Gender:- Female
 Age:- 35
 Social Media Platform:- Facebook, Instagram
 Education:- MBA Finance
 Occupation:- Business Marketing
 Location:- Noida , Delhi
 Earnings :- 10 Lakhs P.A
 Interest:- Music, Reading, Blogging

6. Objective Brand Awareness

7. Target Audience Facebook & Instagram As per
Buyer Persona 1

8. Creating Facebook Audience

9. Facebook Audience

10. Placements

11. Platforms

12. Audience Size & Daily Reach

13. Target Audience Facebook &
Instagram As per Buyer Persona 2

14. Placements

15. Platforms

16. Audience Size & Daily Reach

17. Target Audience Facebook &
Instagram As per Buyer Persona 3

18. Placements

19. Platforms

20. Audience Size & Daily Reach

21. Survey Response

22. Survey Response

23. Survey Response

24. Survey Response

25. Survey Response

26. Survey Response

27. Survey Response

28. Survey Response

29. Survey Response

30. Survey Response

31. Survey Response

32. Survey Response

33. Social Media Platform
 Facebook :- 15 sec Ad Video displaying the popular jeans of Jealous21
Non skippable).
 Instagram :- Ad post , story of some of the most costumers wear Jealous
21 jeans and top pic shots taken by himself and mentioning the hashtag
#Jealous21