1. Prateek Vig Address of communication
Email- prateekvig7@gmail.com
prateek_123go@yahoo.co.in Plot No - 125,
Sector 55
Gurgaon -122003
Mobile No: +91 9811806118
Objective
To enhance my professional and technical skills and gain experience for upcoming
challenges while trying to deliver the best out of myself to benefit your esteemed
organization.
I want to provide proactive solutions for business/organizational growth based on my
previous experience.
Business Area
Products & Marketing. Lead generation, Increase ROI.
Career Summary
I have around 3.3 years of experience in different domains like Telecom and Electronic
Measurement products.
2.6 Years of core experience in Campaign Design & Development for B2B audiences
using IBM-Unica Module (Campaign & eMessage), DB2, oracle, MS-SQL developer,
OBIEE, and Seibel Marketing.
Current Employer
Keysight Technologies Pvt Ltd:
Currently working as eMarketing campaign designer for one of the largest telecom and
electronic management group in US and Europe.
Responsibility/Project Details:
Being part of the WW marketing operations team, I am handling eMarketing of the Keysight
product related with different domain like Electronics, telecommunication and radio.
Which consist the products Signal generator, Signal analyzer, Spectrum analyzer, Vector
Network Analyzer, In-Circuit tester, Power Supply, FieldFox analyzer and generators,
Telecommunications Insulation Resistance Tester.
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2. Project Name WW Campaign Solutions for Keysight Products
Campaign
Solutions
Specification
MultiStop Event invites, WW eDM Campaigns, FE_NEWSLETTER,
Transactional campaigns.
Project Duration Nov 2013 till Now
Client Name Keysight Technologies (Earlier know Agilent Technologies)
Tool Name IBM Unica Campaign, eMessage Oracle SQL developer
database tool, OBIEE, Siebel Marketing Analytics, IBM
Cognos 8.2 for reporting, HTML, JS
Data Base Oracle
Target Audience CEO’s, CIO’s, Business Leader, R & D Experts
This Project was started to Increase the Leads for the sales team with more accurate details. After
implementing the above mentioned campaign solutions we were able to generate 3X more
accurate leads which generated the ROI for the organization beyond the expectation & target set
up for the same.
Other Projects :
• Project Title: Robotics and Embedded C
Duration: 20th
June 2011 to 19th
July 2011
Project Description: Made projects such as line follower, edge avoider, GSM
Controller, Black Line Follower, LED Display, etc.
• Project Title: Safety Testing
Company: Electronics Regional Test Laboratory (NORTH)
Duration: 15th
June 2012 to 15th
July 2012
Project Description: Testing of various products such as laptops, monitors, fuses, wire
etc. of different specifications and particular ISO standards. The products passed are
then allowed to sell in the market.
• Project Title:6 months Internship
Company: City Innovates Pvt Ltd.
Duration: 1st
Feb 2013 to 31st
July 2013
Project Description: Trainee in Android Mobile Application development. Worked for 6
months in the company as a trainee and assisted in developing android mobile
application such as of ITM University, GITM College, Medanta, NCCE College.
Qualifications
• B.Tech (E&C) with 68% Marks from Gurgaon Institute of Tech & Mgmt in 2013.
• 10+2 with 75.4% from CBSE Board in 2009.
• 10th
with 67.6% from CBSE Board in 2007.
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3. Key Skill Set
IBM- Unica (Enterprise Marketing Management)-:
• IBM- Unica Campaign 9.x,8.x
• IBM Unica- eMessage 9.x,8.x
Description:
I use to develop the campaign flowchart and respective email communication using
different modules of IBM-EMM suit.
Logical & technical solution of better marketing to increase the Leads/funnel/CTR/OAR
Writing Unica queries using P& C method. Creating custom Macros on need basis.
Flow control based on User variables.
Using nurture approach with Unica (eNurture) to generate more accurate funnel for Sales
team.
CRM- Siebel-:
• Siebel CRM marketing Module
Description:
By using the Siebel Marketing module, we use to update – Data Pulling/Validation of the
targetable audience for business review.
Validation of responses generated through Unica and after other ETL jobs.
Data Analysis-:
• OBIEE (Oracle Business Intelligence Enterprise Edition)
• MS- SQL Developer/TOAD
Campaign Deployments in Keysight Technologies
 In Keysight, as Business Process representative responsible for designing end to end
campaigns for Keysight Products through Unica Camapign and Unica eMsg.
 Transactional campaign with always on functionality for the audience crating traffic
on company website for different gated products.
 Generated double revenue for few verticals (EEsof/SMS- Modular) and multiple
event campaigns by developing MultiEvent invite capability in single campaign.
 Generate competency report through COGNOS and Unica DB and provide the
appropriate results after analysis.
 Creation of Health check queries to analyze the campaign performance, validation of
targeted audience and staging table data validation.
 Setting up standards for quality deliverables to the business partners.
Achievements and Extra Curricular Activities:
 Got silver medal in football in inter college tournament at ITM University.
 Won many medals in sports event at Keysight Sports week.
 Participated in cultural activities of college.
 Played zonal level in table-tennis.
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4. Other Details
Date of Birth : 17th
July 1991
Total/ Relevant Exp : 3.3 Years/ 2.6 Years (Unica & SQL)
Marital Status : Single
Nationality : Indian
Hobbies : .All types of Sports, Online Gaming.
Strength : Team work, disciplined approach, hard worker, Proactive
Date: 27th April 2016 Signature
Place : Gurgaon Prateek Vig
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