Preview Virtual reality & augmented reality in Indonesia 2017 report

1. VIRTUAL REALITY
AND AUGMENTED
REALITY IN INDONESIA
CONSUMER SURVEY 2017
©2017 DAILYSOCIAL

2. BACKGROUND
 VR and AR startups have been established by Indonesians for
some time now. Applications have ranged from comercial on-site
to purely experimental. Some businesses have even began using
VR regularly to promote products at on-site point-of-sales. VR/AR-
themed workshops have become rather numerous. But just how
far has VR/AR progressed in the Indonesian market?
 Survey conducted by DailySocial.id in cooperation with JakPat
mobile survey platform, to a sample of 1013 respondents drawn
among Indonesian smartphone users from throughout all of
Indonesia.

3. DEMOGRAPHICS
0,30%
7,01%
37,12%
23,59%
20,93%
6,81%
2,76%
1,48%
< 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45
1013 survey respondents
45.01%
54.99%
Gender
Age Range

4. FINDINGS

5. INDONESIAN
VR/AR COMPANIES
11,40%
61,40%
Other Indonesian AR/VR companies
Not one of them
9.87%
Mind Stores
9.65%
15.57%
16.01%
11.18% 14.04%
Have you ever heard of the following Indonesian AR/VR companies?

6.  Most respondents do not recognize Indonesian VR/AR company
names, with more than half of respondents (61.14%) claiming
they’ve never heard of any of the Indonesian VR/AR companies
surveyed.
 Of the VR/AR companies surveyed, none are recognized by more
than 16% of respondents.
 This would also suggest that most respondents have little
experience using commercial VR/AR applications & products in
Indonesia.
INDONESIAN
VR/AR COMPANIES

7. EXPERIENCE USING VR/AR
34.88%
50.25%
Have you ever used a VR or AR device or application?
9.85%
+
5.22%
+

8. UNDERSTANDING OF VR/AR
 Very few respondents mistakenly believe that VR and AR are the
same thing (9.08%), even though a significant portion of respondents
are not quite sure (44.32%)
 Not all respondents are quite sure what VR or AR are, although there
seems to be more respondents that feel they understand VR (61.2%)
than those that feel they understand AR (42.6%)

10. For the complete version of
"Virtual Reality & Augmented
Reality Consuemer Survey",
download it for free here.
COPYRIGHT ©2017 DAILYSOCIAL.ID