How powerful are company values as an employee engagement energiser? Unlock the power of your company values. Here are some ideas for using the influential power of values to transform team performance.

1. Leanne Wyvill
30 July 2014
www.presencecommunications.com.au

2. Attraction, Connection & Belonging
Attraction, Connection & Belonging
• Your organisation’s values are what attract people to work with you.
• It’s in our nature to be attracted to and to support others when we recognise
similarities between us and them
• When we feel like we belong, we contribute our best - we want the group to
succeed for our own success and security

3. These principles that guide decisions and mark the consensus for
determining strategy - treasured concepts - are often not integrated
into the everydayness of our working lives.
Let’s look at what’s keeping those values locked up and out of action.
They might be on display to see, as
posters and screen savers, but in reality ...
…they’re locked away like Grandma’s
best china and the heirloom silver in
the cabinet on the wall.

4. 1. “Inspirational” attributes and
aspirations
We strive for
Excellence, Justice, Integrity…
2. Things we endow with our
appreciation:
We value
People, Rights, Communication…

5. How can we make the power of values
real and accessible?

6. • Changing the expression of values from nouns to verbs and adding an adjective is the
turning point.
• Nouns are things. Verbs are the doing words. Adjectives describe the action, the doing.
Language
is the key.

7. • Knowing HOW (the doing) to bring values to life in a particular way (the
quality of the action) is powerful.
• Sharing the values in terms of action words is the first turn. The next is to
share the meaning of them.
Language
is the key.

8. • What does the value/principle look like? Sound like? Feel like? What can it do?
• A value can mean different things to different people and roles.
• You have to share the meaning for the desired response and action to result.
Sharing
the meaning

9. Connected to
the group by
shared meaning
When staff share a very clear idea of what a value can DO for the company, it’s like giving
them key to the china cabinet and a blessing to play with the contents.
They are empowered to transfer the belief into desirable behaviour and motivated to keep
it up because of the sense of appreciation and belonging that they will experience.

10. • CEO message: employee
success stories = values in
action
• Mini case studies and
graphics in codes of
conduct manuals
• Ask ‘how’ values are
influencing:
 decisions
 actions
 feelings
to Communicate
the Meaning of Values
Acing the Values
Awards/Rewards
Programs
Reflective
Conversations

11. • CEO message: employee
success stories = values in
action
• Mini case studies and
graphics in codes of
conduct manuals
• Ask ‘how’ values are
influencing:
 decisions
 actions
 feelings
to Communicate
the Meaning of Values
Catch staff out
demonstrating the
values and reward
them publicly
Encourage staff to
‘dob in’ each other

12. • CEO message: employee
success stories = values in
action
• Mini case studies and
graphics in codes of
conduct manuals
• Ask ‘how’ values are
influencing:
 decisions
 actions
 feelings
to Communicate
the Meaning of Values
are staff practising
the values in their
daily work habits?
do the company
values influence
their decisions?
how do their actions
reflect the company values?
Reflective Conversations
ask ‘how’

13. Coming together is a beginning.
Keeping together is progress. Working together is success.
-Henry Ford
We’re attracted to people and places that are familiar to us, that seem to
want to do and achieve the same as us.
When we recognise the same values, we have an immediate connection.
When we share common meaning of those values, we are motivated to act
in ways that maximise achieving the common goals.
We belong.

14. Training, advice and action plans for
communicating your values with confidence
Leanne Wyvill tel. 0439 53 4355
www.presencecommunications.com.au
Images in this presentation are courtesy of freedigitalimages.net