1.
PREMIUM POWERPOINT SLIDES
Transformation

2.
Digital Transformation
POWERPOINT TEMPLATE

3.
1. INTRODUCTION
2. BASICS
3. DIGITALMATURITY
4. TRANSFORMED
BUSINESS
5. TASK DISTRIBUTION
AGENDA

4.
DIGITAL TRANSFORMATION REFERS TO CONVERTING
PROCESSES, ACTIVITIES AND MODELS TO MEET
DIGITAL ECONOMY REQUIREMENTS UNTIL THE
COMPANY IS A FULLY NETWORKED DIGITAL
ORGANIZATION.

5.
INFORMATION
The Role of Transformation
CONVERTED NOT CONVERTED
DIGITAL TRANSFORMATION
 What role does the
company play in today’s
business?
 What does digital
transformation look like?
CHANGES
DIGITAL TRANSFORMATION

6.
BASICS
Digital Transformation Strategy
DIGITALTRANSFORMATION
GROWTHDRIVER OPERATIONAL
IMPROVEMENT
Demand
Generation
Availability
and Selection
Customer
Purchasing
Process
Customer
Experience
Process
Efficiency Capital Use Agility
New Business
Models
2 3
1

7.
BASICS
Why Digital Transformation is Needed
CUSTOMER Influence
Thanks to the Internet, customers have
access to several offers from which they can
choose the best product. Therefore,
competition between companies is not
limited to the domestic market.
EMPLOYEE INFLUENCE
Employees also have high expectations of the
company. If IT can not meet their
requirements, employees will resort to other
systems and applications that are
unregulated by the company.
THE INVISIBILITYOF NEW COMPANIES
The rules are always changing for an industry
and emerging start-ups are mostly the
reason. Companies, therefore, have to
constantly brainstorm ideas and optimize
processes to stay on the market.
THE CONSTANT PACE OF INNOVATION
Changes happen more and more quickly.
Every few years, innovations become
obsolete and are replaced by new
innovations. If a company cannot keep up, it
will no longer exist.

8.
BASICS
Components of Digital Transformation
CUSTOMER
INTEGRATION
EMPLOYEE
TRAINING
PROCESS
OPTIMIZATION
PRODUCT
TRANSFORMATION
INTELLIGENT SYSTEMS

9.
BASICS
Aspects of Digital Transformation
STRATEGY & MANAGEMENT Upper management is responsible for preparing and implementing digital transformation.
There needs to be positive customer experience in all aspects, both online and offline.CUSTOMER EXPERIENCE
New digital technologies can create product and service innovations.INNOVATION
In order to implement change, appropriate know-how and corporate culture are structured.KNOW-HOW& CULTURE
Organizational forms are adapted to align with corporate culture.ORGANIZATION

10.
BASICS
Digital Transformation in 5 Steps
Gain new
experience and
design
innovative
business models
Develop digital
DNA
Adapt new
technologies to
an existing
infrastructure
Base decisions
on data and not
on feelings
Co-create and
co-innovate with
new partners
1 2 3 4 5

11.
BASICS
Generating Growth in the Digital Age
KNOWLEDGE
about customers and ecosystems
DEFINING success
DEVELOPMENT of the company
CREATING new value
ACCELERATING
implementation through technology
PROTECTING the business
Understand how customer needs and behavior patterns influence
growth as well as values in the value chain and the digital economy.
Define business strategies, portfolios, business models and new value
flows.
Develop the best offers and application models as well as a plan for
target achievement.
Create and scale new business ideas, products and services.
Accelerate approaches for designing and developing company-wide
solution strategies.
Protect assets, data and image against any threats from the digital
economy.

12.
BASICS
Digital Transformation Challenges
To change the
corporate culture
To keep the digital
strategy in mind
To allocate resources
and budgets
To understand the
influence of newly
networked customers
To ensure effective
collaboration
between
departments and
teams
CHALLENGES

13.
BASICS
Digitalization Trends
CUSTOMER INTERFACES ARE
DIGITIZED.
OPENSOURCE
COMMUNITIES/CROWDSOURCING
ARE USED FOR PROJECTS.
DATA ISSTORED ONA HUGE
SCALE, ANALYZEDANDMADE
USABLE VIABIG DATA.
DIGITALBUSINESS MODELS ARE
SET UP.
MOBILEDATAACCESS IS
ENABLEDVIA MOBILEDEVICES,
MOBILEINTERNET, CLOUD ETC.
ARTIFICIALINTELLIGENCE,3D
PRINTINGAND NETWORKING
SYSTEMS AREUSED FOR
PRODUCTIONPROCESSES.
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14.
BASICS
Digitalization Trends – Google
Uber
Drone projects
Robotics developer
Self-driving autos;
Real-time navigationGOOGLE
GOOGLESEES THE
INDUSTRIALSECTOR
AS A GROWTHAREA.
Manufacturer of smart
thermostats
Satellite manufacturers

15.
DIGITAL MATURITY
Digital Maturity Model from Reutlingen University of Applied Sciences
NOMATURITY CONCEPTUAL DEFINED INTEGRATED TRANSFORMED
Vision, roadmap of transformation
Management methods, resources
Business model, innovation potential, digital value chain
Procedures, processes, agility
Customer-centric, open communication
Roles, skills, potential
Rules of communication and collaboration, KPIs
Software tools, cloud structure, Industry 4.0
STRATEGY
MANAGEMENT
PRODUCTS
OPERATIONS
CULTURE
PEOPLE
MONITORING
TECHNOLOGY

16.
DIGITAL MATURITY
Levels
NOMATURITY
Digital change has been
discussed in some
areas, but there is still
no implementation
strategy.
CONCEPTUAL
Digital transformation
has already been carried
out with certain
projects, but no cross-
departmental corporate
strategy can be defined.
DEFINED
Strategies are
developed from pilot
project experiences. A
basic awareness of
digital change develops
within the company.
INTEGRATED
Digital media is
integrated more deeply
into business models
where strategies have
been developed and
implemented. Core
processes, products and
services are digitized.
TRANSFORMED
New approaches are
emerging through the
digitization of core
processes, products and
services. New control
models are required.
Corporate culture has
undergone a lasting
change.

17.
TRANSFORMED COMPANY
Example of a Company’s Expertise Assessment
DIGITALACCOUNT MANAGER
Management
Commercial
BigData
Web& Media
IT-Infrastruktur
Human Resources DigitalProject
Management
0
1
2
3
4

18.
TRANSFORMED COMPANY
Rigid Value Chain
THE VALUE CHAIN BEFORE DIGITAL TRANSFORMATION:
CUSTOMER
Original
Equipment
Manufacturer
Influences Need
Delivers product
Joins parts to create the end
product and monitors the
customer interface
Asks for parts
Delivers parts
SUPPLIER

19.
TRANSFORMED COMPANY
Transformed Strategy
MARKETTRANSFORMATION
AND CHANGEOF CUSTOMER
EXPECTATIONS
Corporatedigital
reorientation
NEWEMPLOYEENEEDSAND
EXPECTATIONS
Developing employee skills to meet the demands of digital transformation
What skills do employees
currently have?
What skills will be required
for future digital jobs?
What future skills will be
required for existing jobs?
How are existing jobs evolving? Which jobs will appear or
disappear in the future?
Market
Transformation
Employee
Transformation
DIGITAL
SKILLS
Corporate
Transformation

20.
TRANSFORMED COMPANY
Marketing Digitization – Example
Digital advertising: online
banners, newsletters, etc.
Traditional digital
advertising:
vouchers in print media can
be scanned via QR codes
with smartphones
LANDING PAGEADVERTISE
Online-shop
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AUTOMATION
Collect, manage and
evaluate customer
information
Digitally provide
appropriate
information
Sell products/
services online
Send more
information
customized for the
individual; Bind
services through
apps, newsletters,
etc.
tp
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21.
TRANSFORMED COMPANY
Marketing Digitization
Around 64 % of 600 respondents (IT and Marketing) use up to 20 % of the marketing budget for digital
activities. (Source: Dexperty study "Digital Business Transformation", 2015)
DIGITALMEASURES FOR ADDEDVALUE
 websites
 blogs
 social networks
 newsrooms & wikis
 mobile marketing
 email marketing
 banner
DIGITALMEASURES FOR ADDEDVALUE
 onsite advertising at trade fairs
 online advertising
 long-term presence on trade fair websites

22.
TASK DISTRIBUTION
Digital Transformation Tasks: IT Department
RUN NEW APPS
DEVELOP NEW APPS
MANAGE NEEDS &
REQUIREMENTS
CONSULTATION
INNOVATIONMANAGEMENT
PRODUCTDEVELOPMENT
CHECK CONCEPTS
PROJECT MANAGEMENT
INTEGRATE ANDOPTIMIZE
NEW APPS

23.
TASK DISTRIBUTION
Digital Jobs Within a Company
MARKETING
 Digital Marketing
Professional
 Digital Communications
Manager
 Digital Copywriter
HUMAN RESOURCES
 Employer Brand Director
 Design Learning
Manager
 Digital Work Experience
Expert
Sales
 E-Business Manager
 Digital Account Manager
 Digital Product Manager
Technology
 Digital Marketing
Professional
 Digital Communications
Manager
 Digital Copywriter
Web
 Web Project Manager
 Web Designer
 SEO Manager
Supporting Tasks
 Content Manager
 Chief Listening Officer
 Social Media Manager

24.
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