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Principles of design_ppt

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The principles of Design (Meraj ,BUFT)

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Principles of design_ppt

  1. 1. The Principles of Design Fashion Strategies
  2. 2. The Principles of Design Fashion Strategies
  3. 3. PRINCIPLES OF DESIGN The principles of design serve as a guide lines for combining elements. The principles combine the elements to create an aesthetic placement of things that will produce a good design. Again, the way in which these principles are applied affects the expressive content, or the message of the work. Fashion Designers are taught Principles of designs in beginning of their student life, so in futures they may not consciously think of these principles as they work but if some thing is wrong with a design, they are able to analyze the problem in terms of proportions, balance, rhythm, emphasis and unity to create a harmonious design.
  4. 4. PRINCIPLES ARE… • Proportion (Scale) • Balance • Emphasis • Rhythm • Harmony
  5. 5. Proportion • Proportion is the relationship between objects, or parts, of a whole.
  6. 6. Proportion is simply the pleasing interrelationship of the sizes of all parts of the garments. Standards of proportion change with fashion cycles along with the evolution in silhouette and line. The length and size of design features like pockets, trimmings, surface ornamentation or parts of garments within the silhouettes should compliment the whole.
  7. 7. Proportion • Elements seem to be an appropriate size for the space they fill.
  8. 8. Proportion • The ratio of one part to the whole. • Things just look right.
  9. 9. Proportion • The ratio of one part to the whole. • Things just look right.
  10. 10. BALANCE
  11. 11. Formal Balance • One side is a mirror image of the other side
  12. 12. Informal Balance • Objects on each side of the central dividing line are different. • More exciting and dramatic
  13. 13. EMPHASIS Emphasis or a centre of interest draws attention to the focal point of the garment. It marks the locations in a composition which most strongly draw the viewer’s attention. A centre of interest should be related to the total structure of the garment. A focal point can be achieved by colour accents, significant shapes or details, lines coming together, groups of details or contrast. If fashion designer is working on particular client, and the client has some interesting features e.g. — very beautiful shoulders or neckline, then the designer could add some interesting features or emphasizing the garments that will enhance the clients best part of the body.
  14. 14. Emphasis • Emphasis creates a center of interest • Also referred to as a Focal Point
  15. 15. Rhythm- Repetition When a design element is repeated
  16. 16. RHYTHM Rhythm is a sense of movement and is necessary to create interest in a design and carry out the central theme. Rhythm can be achieved by the repetition of lines, shapes and color to get direction.
  17. 17. Rhythm- Opposition • When lines meet to form a right angle • Checks and plaids • Square necklines • Square pockets
  18. 18. Rhythm-Gradation Light to Dark Thin to Thick Small to Large
  19. 19. Rhythm- Radiation Lines flow out from a single point.
  20. 20. Rhythm- Transition • Curved lines carry the eye.
  21. 21. Harmony • Harmony is achieved when Unity and Variety are effectively combined.
  22. 22. Harmony- Unity • The design is seen as “whole”. • Unity can be achieved through matching and coordinating
  23. 23. Harmony- Variety • Variety can relieve monotony by giving the eye a number of different details to look at.
  24. 24. Harmony • Is it harmony? • What do you think?
  25. 25. Conclusion As you can see the Principles of Design overlap some but through practice and exposure you will see these principles come to life all around you.