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Beauty codes 2017 (Sommaire)

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Quels sont les nouveaux codes de communication qui séduisent les femmes ?
Quel impact de la presse sur la Brand Equity ?
Enquête sur les nouveaux Beauty Codes
Une étude exclusive by PMS, Ipsos et Kantar Worldpanel

Publié dans : Marketing
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Beauty codes 2017 (Sommaire)

  1. 1. B EA U TY C O D ES E d i t i o n 2 0 1 7
  2. 2. Plus averties, plus responsables en matière de consommation beauté et plus exigeantes, les femmes attendent aujourd’hui un renouvellement des modes d’expression publicitaires. Quels sont les nouveaux codes de communication qui séduisent les femmes ? Enquête sur les nouveaux Beauty Codes Une étude exclusive by PMS, Ipsos et Kantar Worldpanel
  3. 3. HOLISTIC NATURE CUSTOMIZED INTELLIGENCE CREATIVE IDENTITY #1 Analyse des tendances créatives publicitaires du secteur Beauté en France et à l’international. Ipsos THRILLING PAMPERING Beauty trends
  4. 4. Ipsos HOLISTIC NATURE La nature cultivée Sensibilité écologique Le pouvoir de l’Eau Fruits et huiles énergisants
  5. 5. Ipsos CUSTOMIZED INTELLIGENCE Diagnostics personnalisés Précision extrême Technologie connectée Résultat Professionnel
  6. 6. Ipsos CREATIVE IDENTITY Nouvelle proximité Confiance augmentée Emancipation corporelle Différence assumée
  7. 7. Ipsos THRILLING PAMPERING Cocoon Beauty Sensorialité ludique et énergisante Beauté gourmande
  8. 8. #2 L’analyse de l’impact de la presse magazine sur l’image des marques Beauté. Kantar World Panel – Analyse de 75 campagnes Beauty brand equity +17% DE NOTORIÉTÉ +35% DE RECOMMANDATION Les campagnes beauté en presse magazine permettent d’obtenir en moyenne
  9. 9. Kantar World Panel – Analyse de 75 campagnes + 88% VS La CONSIDÉRATION boostée par le mix presse/tv vs presse et tv seules 56% 57%
  10. 10. Claire SCHMITT Dir. commerciale adjointe PMS Femmes 01 73 05 46 62 clschmit@prismamedia.com Sabine LE BACQUER Dir. commerciale adjointe PMS Femmes 01 73 05 46 64 sbacquer@prismamedia.com PRISMA FEMMES Marie LE GARS Responsable Marketing Insight mgars@prismamedia.com Delphine LE LOARER Chargée Marketing Insight dloarer@prismamedia.com Marine GREMY Directrice Marketing Insight mgremy@prismamedia.com INSIGHT ROOM VOS CONTACTS

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