1. ROLE OF ARTIFICIAL INTELLIGENCE IN MARKETING
Artificial Intelligence is a method of leveraging intelligent technologies to
collect data, customer insights, anticipate next moves of the customers so that
an automated decision can be taken and get a better return on investment. AI
Marketing is important because 76% of the customers wantthere needs to be
analyzed and AI helps marketers to draw out a huge amountof data from
marketing analytics using social media, email and websites. Human Beings are
proneto mistakes and AI exists to avoid human intervention that avoids likely
errors to happen. Many business firms arenot able to protect the data of the
customers which has in turn led to the increase in the number of cyber -
attacks. AI can help address theseproblems by learning, adapting and reacting
to the recent trends of the market. Artificial Intelligence will make your
marketing morepersonalized in different manner and each and every
customer will receive personalized invitation on there mobile phones which
builds up a senseof reliability and creditability in the eyes of customers. AI is
able to collect and track real time data so that marketers can make the right
decision beforethe campaign ends. Use of AI in Marketing:
 AI can help the companies in sales forecasting as they are able to know
what to do next and how to meet expectations of the customers in a
stipulated time period and can get to know aboutpast data of customers
and the activity that they have performed. This senseof business
intelligence can help you to manage your inventory levels and even
growth and expansion of your business through initiatives like cross –
selling.
 AI powered tools like Smart Bidding and PerformanceAnalysis can help
in the work of content creators much more efficiently and easily.

2. The field of cybernetics has already started to meld with AI and the trend is
expected to continue. Cybernetics would be used to enhance health and
application of AI would be used for the disabled. In the future artificial limbs
would be stronger and more efficient. AI has already made it its way into many
homes but it will soon be indispensablein mosthouseholds. AI applications will
fulfil the promise that computers would make our life easy and soon will be
indispensable in many households as we move towards a technology driven
society. AI technology will help us live a better and a happy life which would
definitely help in cost and time savings. Research is already been undertaken to
develop new software applications that use AI to help doctors diagnose and
treat patients. Artificial Intelligence will help in establishing a chain in which
serviceprovidersand servicetakers can communicatewith each other moreand
bridge out the service gap that takes place which would definitely help in
building a positive word of mouth and customer retention. AI is being adopted
by bankingand financial servicescompanies to quickly solvetheproblems of the
customers and in turn get a satisfied and a loyal customer towards the
organization. Any technology can provide you quality return but as an
organization you have to plan activities like:
 Building the Right Team
 Creating a Shared Vision
 Developing Road Map
 Formulating the Strategy
 Implementing the Plan
 Setting Standard Performance
 Comparing Actual Performance with Standard
 Finding Deviations and taking necessary corrective action

3. Artificial Intelligence has broughtabout a change in marketing strategies of the
company as the companies are becoming adaptable and dynamic and are not
frightened by changing trends in the market and are ready to change its
segmentation and targeting strategies since they get market insights. Artificial
Intelligence has proved as a boom for servicesector allacross theglobe and due
to the Covid-19 pandemic in which human beings are not able to interact with
each other it willdefinitely bridgethe gap. Forthe worldto adoptto new normal
AI will be the perfect tool to manage the change and move along in the right
direction. In May 2019 Samsung created a system that could transform facial
images into a video sequence. They created deepfake videos by creating by
taking onepictureas inputand using generativeadversarialnetwork to resonate
realistic human expressions. AI can also be used for the purpose of demand
forecasting and is one of the most promising applications as it leans from the
pastand analyzethe factorsthatinfluence demand for the productwhich would
definitely help in time and cost savings. AI is being used by leaders across the
world and many are satisfied by the results given by it and also helped to
improve the functioning of business. AI has definitely transformed the way in
which marketing takes place but it has some drawbacks as well:
 Reducing Employment Opportunities
 Lacks Creativity
 Higher Price Tag
 Lack of Involvement of Human Beings in decision making process
AI is said to be one of the greatest resource for mankind in the future but you
can’t trust technology completely you have to be self- reliant and should rely
upon the insights given by it to make effective decision making which would
smoothen the process of decision making and everyone can be willing to give
suggestions. Technology is advancing day by day and you have to be careful
regardingits implication and usageto get the desired resultsin the desired time.