ppt on social media marketing

1. Social media marketing
PRIYANKA J NAIR
BBA III SEMESTER
BATCH-2015-2018

2. CONTENT
• Definition
• History
• Development
• Application
• Advantage
• Disadvantage
• References

3. MEANING
•Social media marketing is the use
of social media platforms
and websites to promote a product or
service

4. HISTORY
• Before there was social media, netizens in the 1970s and 1980sspent
most of their time on social networks like dating sites and online
forums. Six Degrees, Livejournal, and Friendster were the earliest
form of social medias.
• The dot-com bubble of 1995 – 2002 was a critical event that allowed
the internet to become a viable marketing tool. It began with search
marketing, prompting brands to create websites to establish an
online presence. As Google, Yahoo and MSN’s search engines
evolved, companies turned to SEO strategies to remain at the top of
search results.

5. • Nowadays, over 90% of marketing executives utilize social
media as part of their marketing strategies, and successful
businesses utilize social media marketing for branding, lead
generation, customer retention, research and e-commerce. Not
only does social media manage to significantly reduce marketing
expenses and the time needed to market products and services, it
also increased the effectiveness of marketing and overall
customer satisfaction.
• 83% of customers who post complaints on a brand’s social site like
Twitter and get a reply state that they are satisfied. This helped
companies retain more of their customers, resulting to increased
existing customer transactions

6. • In 2003 – 2004, the arrival social media sites like Facebook,
LinkedIn and My Space initiates the shift of internet users
from multiplayer online games into social networking sites.
Eventually, businesses picked up on the positive effects of a
social media site presence on e-commerce and started
creating their own profiles on the popular networking sites.
• In the years that followed, customer’s favorable attitude
towards social media marketing slowly changed business
marketing preference from the more aggressively-proactive
outbound marketing to the more reactive inbound marketing.

7. DEVELOPMENT
• Create social media objectives and goals
• Conduct a social media audit
• Create or improve your social accounts
• Get social media inspiration from industry leaders, competitors,
clients
• Create a content plan and editorial calendar
• Test, evaluate and adjust your social media marketing plan

8. APPLICATION
• Facebook - a social networking site that allows you to have conversations with customers, post photos
and videos, promote special offers, and more
• Twitter - a 'micro-blogging' service that allows you to send and receive short messages from customers
and potential customers
• YouTube - an online video-hosting service that lets people share their videos
• blogs - internet sites that contain a series of entries or 'posts' about topics of interest to the author, much
like an online 'diary'
• coupon sites - websites that offer discount coupons for goods, services and events
• online photo-sharing services - websites that allow users to store, organise and share their photo
collections
• location-based marketing sites - websites that deliver targeted marketing messages to customers in
particular locations, through mobile devices such as smartphones and tablets
• customer review sites - websites that feature customer reviews of goods and services.

9. ADVANTAGE
• 1. Increased Brand Recognition.
• 2. Improved brand loyalty
• 3. More Opportunities to Convert.
• 4. Higher conversion rates.

10. DISADVANTAGE
• Social Media Marketing is Time Consuming
• Social Media Marketing Generates Negative Users
• Social Media Marketing Makes You Lose Control
• Social Media Marketing ROI is Hard to Define

11. REFERENCE
• Social media marketing. (n.d.). Retrieved October 05, 2016, from
https://en.wikipedia.org/wiki/Social_media_marketing
• By Amber King | Small Business. (n.d.). The Evolution of Social Media Marketing. Retrieved
October 05, 2016, from https://www.aabacosmallbusiness.com/advisor/evolution-social-media-
marketing-043109995.html
• Using social media to market your business: The basics. (2016). Retrieved October 05, 2016, from
https://www.business.qld.gov.au/business/running/marketing/online-marketing/social-
media-business
• @. (2016). How To Create A Social Media Marketing Plan In 6 Steps. Retrieved October 05, 2016,
from https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
• H. (2014). The Pros and Cons of Social Media Marketing for Business. Retrieved October 05,
2016, from http://digitalmarketingphilippines.com/the-pros-and-cons-of-social-media-
marketing-for-business