1. Anand Shah
User experience designer | Researcher
UX design portfolio April’18
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2. Hello,
I am Anand. I am a UX designer, based ut of Mumbai.
I have total 5 years of experience in the industry.
I am working as a Full-time UX designer since Jan’16.
I have done Post graduation in User Experience Design from
MIT Institute of design, Pune in 2016
I have graduated in B.E. Mechatronics from Gujarat Technological
University in 2012.
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3. User research and
User journey map
03
Task flows, IA
and Navigation
Personas,
Scenarios and
Story
boarding
UX strategy,
Scoping and
Requirements
document
Ideation, Concept
sketching and
white boarding
Interaction design
and Wireframing
Hi and low
fidelity
prototypes
Usability
testing
I specialize in user research, interaction design
and usability. I have worked as a UX designer as
well as project lead for several projects which
has enhanced my skills in communicating and
understanding needs of users as well as stake-
holders. Understanding and analysing user
inputs and deriving actionable insights has
helped in giving the interventions a value.
I have strong understanding of Human
behaviour and psychology. I am a critical
thinker and I love to communicate thoughts
and play a role of facilitator.
Skills

4. 04
Academics & Experience
2008-2012
B.E. Mechatronics
2012-2013
Krish Industries
2013-2014
Perfect engine
components
2014-2016
PG User Experience
Design
2016
Animall
2016-2018
YUJ Designs
Graduation in
Engineering
R & D and New
product development
Engineer
Academics,
Internships
& Freelancing
Full-time UX Designer
& Consultant
I have worked on around 25 projects
in my tenure as a UX designer in Industry and
Academics. I have worked on projects from
scratch and have successfully delivered them
with the team of designers and front- end
developers. I have followed user centered
design methods to work on my projects. I
strive to deliver end to end solutions which
involve the needs of the business and stake-
holders and touch the important aspects of
KPIs and ROI. My work also includes service
design and UX design strategy for businesses.
2018
Capgemini India
PVT LTD

5. 05
Process
1 2
3 4
5 6
Research & Explore Understand & Analyse
Ideate & Create Details
Develop Test & Refine
Research the domain and user needs.
Understand the technicalities and
constraints along with the scope.
Analyse the information gathered from
the users and understand the stakeholders
vision.
Come up with ideas and concepts.
Iterate the ideas to detail the design.
Innovate and add value.
Create wireframes and interaction design.
add microinteractions. Create high fidelity
interactivewireframe for realistic view.
Create visual design strategy. Develop
front end. Create visual design screens.
Test the prototype with users or peers.
Get insights understand their behaviour
and improvise.

6. 06
Case studies
E-discovery platform
Vacation ownership and holiday booking portal
Intranet redesign for leading insurance company
On-boarding process for SaaS based E-commerce platform
Personal finance manager application.
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02
03
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A platform for attorneys and corporate legal departments to process the data for matters and cases for digital activities of fraud and laundering.
A portal which provides the users with booking of holidays, check availability, plan event and buy membership across resorts at different locations in India.
A centralized system for the employees of the organization spread across different locations in India which helps users exchange information, look up for
help, access primary and periphery tasks of their jobs.
A platform which provides users to set up online store in mimimum steps. It supports borderless E-commerce
A mobile applicaton to track personal expenses, set reminders for important dues and set budget and savings.

7. E-discovery Platform
07
Challenges
• Designing a portal which complies to accessibility norms.
• Design a white label system which follow certain guidelines and is also flexible
according to user needs.
• Provide users with actionable insights, reduce clutter and simple interaction to
perform daily tasks.
Role
• Worked as the UX lead and project manager for the project.
• Worked on creating pre-sales project scope, Initial domain research, Design brief
document, Project plan, Timesheet, Visual design strategy, Design standards and
specifications.
• Worked hands-on on Persona, Taskflows, IA, Concepts, Interaction design and
Wireframes.
• Worked with the team of Visual designers and front-end developers till the delivery
of HTML
A platform which helps attorneys and legal teams of corporates to gather data and
processit to find insightful information. There are four types of users 1. Legal Manager,
2. Legal User, 3. E-discovery Manager, 4. E-discovery User. Each of the user will look
into different activities and would seek for different information. The platform gathers
data from different data sources for the custodians. The gathered data is than processed
for different parameters and narrowed down to a small set of information which can be
helpful for proceedings. The design strategy was finalized considering 508 compliance,
which involves the guidelines for accessibility.

9. Challenges
• Create a value for users through the website to attract customers.
• Simplify the booking process by providing information and guidance.
• Provide the seamless experience to members with holiday updates and booking.
• Digitize the process which was done manually by call or at office.
Role
• Part of all the meetings with stakeholders and worked hands on entire design process.
• Sketching concepts and creating high fidelity wireframes.
• Coordinated with visual designers and developers to deliver the high quality output.
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Vacation ownership and holiday booking portal
The project was to design a webapp which allows user to book holidays at
different destinations and provides elaborate information about the services
and products of the resort. Different features of it allow to plan events, design
customized itineraries and become a member of the resort chain. The goal was
to make the process hassle free and online so that it is accessible to remote
users. We proposed to take all the activities like lead generation, membership
sales online and the design included everything online so that users don’t have
to connect to nearby offices.
Get 1 night free on booking
3 nights or more for premium
room
1. For dates selected in widget 2.shown on home or booking page 3.while selecting/comparing rooms 4.from offers 5. external sources
Get 25% for booking between
20th Aug to 19th Sept for
classic room
Select one?
Regular HSD
booking
No
X offer selected for Destination
from date a to b for 2 adults and
1 child(ren)
Yes
HSD/guest booking (room nights offers)
Enter Destination/ Resort
Check in/ Check out date
No. of people, No. of rooms
Travel Agent/ Corporate ID
and Special access code
Check availability

10. 09

11. Intranet redesign for leading insurance company
A leading Insurance company had come up with a requirement to redesign the intranet.
The organisation has around 80 different apps for employees across different
departments and locations. Employees were not used to using intranet for their
activities and work because mostly all of their routine tasks were done through
different apps available. The Intranet was proposed to be the central hub for all
primary and periphery tasks. It provides users with information, one login, updates,
blogs, routine tasks etc. so users get one go-to platform for all their needs.
Challenges
• Redesign the application for consistent interaction and visual design.
• Providing solutions for different levels of users and their requirements according
to their needs at different locations.
• Redesign the architecture for different users, design navigation. flow for simplicity.
Role
• Co-ordinate with different teams and understand requirements.
• Create questionnaire, set up research strategy, conduct user research, gather data,
analyse data and derive insights.
• Conduct interaction with stake holders and spocs. understand their requirements.

12. 10
On-boarding process for SaaS based E-commerce platform
Redesign of a platform which facilitates small vendors to set up online stores to
expand their reach to customers. Animall is a SAAS based multi-tenant e-commerce
platform. It provides online infrastructure for businesses to start their online stores.
I worked on the platform redesign as lead UX designer. The biggest challenge was to
make the system in such a way that it will be accepted across geographies with different
languages, currencies and taxes. The redesign incorporates a system which has a smaller
learning curve, thus implies lesser investment in training. The features are grouped
together for a better navigation which narrows down for sub-tasks.
Challenges
• Redesigning the existing platform to make it simple, usable and easy to learn.
• Design the on boarding process of setting up a store such that it is brief and easy
to complete.
• Designing the complex information architecture of the system.
Role
• Lead the project and collaborated with the team located at Hong-Kong for aligning
the business and tech requirements.
• Created interactive high fidelity wireframes and tested the same with users.
• User interviews, creating personas, user journey maps, IA, Wireframes and Hi-
Fidelity prototype.

13. 11

14. 11
Personal finance manager application.
A unified tool to keep a check on all bank accounts at one place, set reminders for
payment dates, set budget and transfer money to other accounts. A mobile app
which one can rely on to do routine monetary activities.
Business challenges
• Provide all time banking to young, urban and working people who cannot spare
time for routine banking tasks.
Role:
· Designing the application and concepts.
· Ideation, user study, personas and scenarios.
· Wire framing and prototyping.
Name: Tanmay Rastogi
Gender: Male
Age: 28
Occupation: Executive manager
Personality traits: Business minded, influencing
personality, managing things, planner.
Goal: Buying a flat, settle down, saving for future,
enjoy family life.
Motivators: family responsibility, social norms, per-
sonal goals,
Tasks: saving for house, managing accounts to
make sure the smooth working.
Tanmay is an executive manager working in an
MNC. He stays away from home and handles
accounts at both places. His main target is to main-
tain certain balance in
the accounts to avoid unwanted circumstances.

15. Loading screen
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Data screen
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Reminder screen
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Loading screen
3
Log in screen
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