ProActive Capital's Corporate PowerPoint

1. Digital Investor
Acquisitions and Relations
The Path to Liquidity

2. ProActive s Path to Liquidity
n ProActive s mission is to provide our clients with the means
to achieve fair market valuation while maximizing market
liquidity and corporate exposure. We strategically leverage
digital communication tools, inbound marketing
techniques, and online networks.
n Our path to liquidity is based on our philosophy:
Compelling Targeted Repeated
Distribution RESULTS
Content Exposure
In the new market:
Liquidity = Accessibility to Capital

3. Pro-Active s Vision =
The New Wall Street
Go Direct with ProActive s PRISM and Capital Forum
Public Company on ProActive
Thought PRISM & Capital Forum Institutional
Leaders Investors
Broker Dealer
Retail
Influencers • Retail Investors
• Institutions

4. PRISM – ProActive Integrated Strategic Messaging
n ProActive s Capital Forum (closed) and ProActive Newsroom
(open) attracts the attention of highly qualified investors to
our clients like a magnet with our provocative and thought
provoking content about your company.
n Generation X, Y and Baby Boomers are joining investor
networks online via Blogging, RSS, email, social media
communities, iPad, and mobile hand-held devices.
n Public companies must learn to adapt to this new trend.
n Public companies such as Cisco and Microsoft on down
recognize that this is no longer a youth oriented
phenomena! The future is Inbound Marketing!

5. 5
PRISM Analytics and Monitoring Platform
n With near perfect accuracy, ProActive is able view the entire
social and traditional news media landscape on the web –
every tweet, every blog, every web interaction and every
article and every video.
n With this new capacity, we are able to identify and ENGAGE
with the key bloggers and influencers surrounding client
companies.
n ProActive is able to gauge, monitor and stimulate all client s
social media exchanges, financial, corporate and otherwise.

6. ProActive s Content Marketing
Funnel

7. Marketing Paradigm Shifts from
Outbound to Inbound Emphasis
n Outbound Marketing - Traditional outbound marketing entails
everything traditional: cold-calling, print advertising, junk mail,
direct mail, email blasts, land-based trade shows, etc.
n Negatives
n Cold calls and email blasts - Considered interruptive and intrusive
n Very expensive with low percentage results.
n Society places barriers to avoid – such as caller ID, gatekeeper
secretaries, spam protection features, DO NOT CALL lists, etc.

8. Who are the Influencers ?
n Industry Bloggers
n Wall Street Analysts
n Industry Insiders
n Industry Thought Leaders
n Retail Brokers – we find the 20 of the 80/20 model
n The ProActive Capital Influence – see our followers and our historical client
base
n The modern day Corporate Communications program sees the integration
of investor relations , public relations, marketing and corporate branding
efforts.
n ProActive s focuses not only on the end stock investor, but also on the
people to whom the companies products, brand and/ or services are most
relevant.

9. Inbound Marketing 101
n Engage Investors Rather Than Annoy Investors

10. Inbound Marketing around
Interesting Content
Inbound Marketing to Investors
n Focused on Relationship Marketing
n Compelling Content is what brings investors to a client.
The hard sell days are gone.
n Social and Digital Media gets companies found by a true
captive audience – stimulating interest and investor lead
generation.
n Round Peg = Round Hole

11. Famous Quotes on
Inbound Marketing Merits
Quit counting fans, Its no longer an era of Social Media is
followers and blog business as usual. changing everything
subscribers like bottle Executives and about the way people
caps. Think, instead, about entrepreneurs must relate socially, in
what you re hoping to embrace new media in commerce and in
achieve with and through order to not only compete politics.
the community that for the future, but for mind
actually cares about what share, market share and
you re doing. ultimately relevance.
Amber Naslund, Mark Cuban, Craig Newmark,
BrassTackThinking.com Dallas Mavericks Founder of Craigslist.com

12. Small-Caps in the 90s
Retail Broker Public
Investors Dealer Company
n Few Institutional Investors
n Reliance on one or two market-making broker dealers
n Access to microcap stock information was almost non-existent
n Brokerage industry was abundant with stock jocks
n Investors were far more reliant on brokers for ideas and information
n Compliance departments far fewer rules re: soliciting penny stocks
n Retail investors often didn t understand the companies they were investing in.
Liquidity was Situational and Temporary

13. Small-Caps in the 2000 s
Institutional Broker Public
Investors Dealer Company
n Far Fewer retail stock jock type brokers
n Reliance on one or two broker dealers
n Brokerage community has changed - Retail investors are
empowered with tools and information to self-manage their $.
E-trade, Ameritrade etc.
n Regulatory issues –fewer brokers and many compliance
departments prohibit them from soliciting penny stocks
Liquidity was Situational and Temporary

14. Go Direct with PRISM
ProActive Integrated Strategic Messaging
CLIENT BLOGS,
SOCIAL MEDIA
PRESS RELEASES EMAIL WALL STREET
PRESS RELEASES
& FILINGS
• LinkedIn • ProActive • ProActive Capital • Facebook
• Facebook Newsletter Forum • Twitter
• Twitter • ProActive • Seeking Alpha • YouTube
• YouTube Partner Database • OutsideIn
• ProActive Capital • Client Specific Research
Forum Data Collection • Industry Specific
• Syndicate • Client Specific Distribution
Partners Distribution • Strategic
• Industry Specific Relationships
Distribution

15. Our Fully Integrated PRISM Plus
ProActive Principals Influencing the Influencers
• Institutional Investors
• One to one meetings
• Road Shows
• Investor Conferences
• The Influencers
• Industry Bloggers
• Analyst
• Thought Leaders/
Speakers
• Retail Investors
• Direct
• Big Brokers

16. PRISM
Monthly/Weekly/Daily Professional Input
n 3-5 Blogs per month by Wall Street experienced
professionals
n 150 – 500 leads generated per month
n ProActive Principal Input
n ProActive Principals average 25 years of Wall Street experience
n Leaders in the Digital Media transformation of Wall Street
n We influence The Influencers

17. ProActive Capital Forum
n ProActive s Capital Forum is the FIRST 24/7 Virtual
Investor Research Conference for emerging Small-Cap
companies.
n Using an unprecedented digital format, the ProActive
Capital Forum is virtually identical to what an investor
would experience attending a live land-based conference.

18. Inside ProActive Capital Forum
n The ProActive Capital Forum bridges the awareness gap between
micro cap public companies and the investment community. The
Forum presents the investor with comprehensive and client
specific corporate information that investors can utilize to make
sound investment decisions.
n ProActive has divided the conferences into:
n Client Aisles - Health IT, Bio Pharma, Diagnostic, Medical Device,
and Clean Tech
n Sponsors – Broker Dealers, PR Firms…

19. Inside ProActive Capital Forum
n Each Exhibition Booth includes a detailed corporate profile,
robust market intelligence, product and/or service
information, research reports, SEC filings, breaking news,
press releases, news feeds, CEO and company specific video
presentations and social media.
n During live presentations, investors have the ability to chat
live with management and other investors.

20. Inside ProActive Capital Forum
n Exhibit Booth Continued:
n Each booth is updated regularly with new material and video
streams.
n Booth setup is handled by ProActive using online information and
documents provided by the client. Specific uploaded corporate
information will be executed per clients instructions.

21. Inside ProActive Capital Forum
n The ProActive Capital Forum is equipped with a Media
Room, Learning Center, and an Auditorium for live events/
webinars.
n Exhibitors in the conference will have the ability to give a
formal speech to the ProActive network. The speech is
recorded and stored in the Learning Center for future
viewing and investor research.

22. Inside ProActive Capital Forum
n Why put your company on the forum?
n Elevate the company s profile within the investment community
n Deepen the connection with shareholders and prospective
shareholders.
n Heighten corporate credibility
n Cost effective
n Benefit from the total traffic growth on The Forum
n Generate investor leads
n Create a path to liquidity

23. ProActive Add-On Services
RESEARCH PROACTIVE DISTRIBUTION MESSAGE
• OutsideIn VIDEO • Syndicate Web BOARDS
Research Partners
• CEO interviews • Monitoring &
• ProActive Internet
Defense
• Conference taping • Syndicate Email Strategy
• Client Newsletter
• Corporate Partners • Execution &
messaging • Database Participation
management