Whitney Cali - GM Product, Audience & Experience, REA Group

1. Whitney Cali – GM Product, Audience & Experience
Roadmaps!!! - The good, the bad and the ugly

2. Strong Opinions,
Weakly Held.
Personal Philosophy

3. When roadmaps have NOT worked
1. As a delivery/timeline promise.
2. Too much detail. Just a list of low level
features.
3. When we lose focus on what the
consumer needs.

4. We have hundreds of engineers working
in dozens of delivery teams all over the
world.

5. 1. Stakeholder Management –
keeping our leaders on the
same page
2. Multiple teams building into
the same experience –
keeping our delivery teams
on the same page
Two of our biggest challenges:

6. Where roadmaps have worked
1. Major re-platform initiatives
2. For most initiatives, we keep the
roadmap view short (90 day view)
3. And when the roadmap is
accompanied with a product vision
and opportunity & discovery backlog.

7. Example

8. 90 day view with discovery & backlog items

9. 90 day view with discovery & backlog items

10. What are we currently experimenting with?
OKRs (Objectives & Key Results)
Trello
Roadmunk

11. I encourage you to seek to
understand, with genuine
curiosity, the needs of anyone
who has a problem and thinks
that a roadmap is the solution.