xLabs Start-up session: What are your users really paying attention to?
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This month we invited local startup xlabs to share their MVP story. After considerable time in the R&D stage & working with 1st adopter customers, Joe Hanna (https://au.linkedin.com/in/joehanna) and Steve Roberts (https://au.linkedin.com/in/mbudm) are looking to get their product into the market & continue working with an MVP mindset. xlabs are keen to share their experience, curious about how to keep focused on the launch & interested in hearing feedback from the product management & UX community. With a unique technical ability, xlabs, provides valuable UX data via continuous real time tracking of eye & head movements using only a webcam instead of complex technical equipment. You can check out what xlabs (http://xlabsgaze.com/about/) are all about before the event via their Chrome extension or Developer SDK (http://xlabsgaze.com/download/)
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xLabs Start-up session: What are your users really paying attention to?
- 3. Joe Hanna 3 successful start ups David Rawlinson PhD Computer Vision & AI Steve Roberts Product & UX Alan Zhang PhD Computer Vision THE TEAM
- 4. THE SOLUTION Software & webcam SDK US Provisional Application No. 62/006,428
- 6. Viewers Today: 138 Avg. View Time: 17.4 secs MARKET OPPORTUNITIES User Experience Research Analytics Human Computer Interfaces Gaming Advertising Education & Training Medical Military & Defence
- 7. FIRST MARKET: UX RESEARCH API Gaming $93 Billion Medical Advertising $101.5 Billion USD Education & Training User Experience Research $40+ Billion USD Human Computer Interfaces Oculus sold for $2B USD 2014 Analytics Advertising Effectiveness Engagement Research Training Interactive Kiosks Pay per View MOOC $56 Billion Specialist Eg. Military, Pilot Early Learning Diagnosis Assistive Learning
- 9. MARKET SIZE Web Design & UX • Australia: Companies:~ 5,300 / Professionals:~30,000 / Industry Revenue: $3Bn • USA: Companies: ~150,000 / Professionals: ~200,00 / Industry Revenue: ~$24 Bn Advertising Agencies • Over 1mil companies globally • Over 1.7m global professionals • $272 Bn Revenue Market Research Firms • AU : Companies: ~3,000 / Professionals: ~20,000 / Industry Revenue: $2Bn • USA: Companies: ~35,000 / Professionals: ~ 138,000 / Industry Revenue: $20 Bn Academic Research 120,000,000 Est Global designed active sites
- 10. EARLY ADOPTER HUGO THE HIPSTER DESIGNER/UX
- 11. PRICING LANDSCAPE Min: $19,000 pa Avg : $36,000 pa $350 per project $1,900 - $9,900 pa Basic: $49/video Pro: $3,000 - $30,000 pa Panel Recruitment $49- $299 +/month $20 /participant / study Moderated testing software $2,500/pc $12,500 / 25 ppl / Study Basic: $9pm/10 pages/10K visits Pro:$99pm/100 pages/250K visits Hardware: $495 UX software: $1,495 Hardware: $99 SaaS: $99/month Beta more $99 - $290/month $14 - $149/month 1 video – 3 videos/week $0 - $200/month 5 second test $39 (6) /$69 (8) /$99 (12) (Feedback participants) $49/video or $249/5 vids Free – community based Call for quote (Est $800/250K Ubs) $59/month 10,000 Ub $875/month 300K Ub $14 - $149/month 1 video – 3 videos/week $109/Month or $149/survey 3 products avail. Price is ea $99 - $499/month (video) $299 - $2,500/month Quoted per study
- 12. BUSINESS MODEL Flexible pricing and partnership options: Ongoing or one off: • Freemium model • Sliding scale monthly subs • + once off and enterprise packages Channel partnership: • Fixed fee package and revenue share options • Targeted to digital agencies, UX providers, Research firms and similar Tiered Subscription White labeled Full control: • Commercial SDK license • Targeted at online UX, analytics, click tracking etc eg (Google Analytics, usertesting.com, crazy egg) SDK license
- 13. WANT TO TRY IT OUT? – FREE FOR END USERS
- 14. Thank You
Editor's Notes
- For years, identifying what people are looking at on screen required either expensive dedicated hardware or software that places unrealistic restrictions over users head movement. This has prevented mass scale adoption of the technology and seen eye tracking relegated to a number of niche use cases predominantly in labs. (For things like user testing and specialist medical devices)
- we founded xLabs with a clear goal to make mass scale eye tracking technology accessible to everyone as part of our vision to make the way we all communicate with computers a more human experience.
- xLabs has developed revolutionary technology that delivers eye, gaze and face tracking via webcam. No hardware, just software that securely analyses the video stream coming from your existing webcam without restricting your natural head movement.
- Now I ask you to imagine new possibilities across a range of industries that could be achieved through the use of this technology… . from as simple as reporting engagement with an digital outdoor display through to using your head and eyes to navigate in a fully immersive first person shooter video game. I wouldn't use the bubble slide here. Instead keep the eye tracking video going which then changes to display metrics then game interaction. interesting... we dont currently have a complication video as yet.. but it could work well With so many opportunities picking the right place to start is important. We started by releasing an SDK after over 2 years of R&D to private beta, where we invited developers within select industries to explore the capabilities of our tech and are continuing to actively work with a number of these partners. But we arent simply waiting for partners to determine real world uses of our tech
- Now I ask you to imagine new possibilities across a range of industries that could be achieved through the use of this technology… . from as simple as reporting engagement with an digital outdoor display through to using your head and eyes to navigate in a fully immersive first person shooter video game. I wouldn't use the bubble slide here. Instead keep the eye tracking video going which then changes to display metrics then game interaction. interesting... we dont currently have a complication video as yet.. but it could work well With so many opportunities picking the right place to start is important. We started by releasing an SDK after over 2 years of R&D to private beta, where we invited developers within select industries to explore the capabilities of our tech and are continuing to actively work with a number of these partners. But we arent simply waiting for partners to determine real world uses of our tech
- xLabs has developed revolutionary technology that delivers eye, gaze and face tracking via webcam. No hardware, just software that securely analyses the video stream coming from your existing webcam without restricting your natural head movement.
- xLabs has developed revolutionary technology that delivers eye, gaze and face tracking via webcam. No hardware, just software that securely analyses the video stream coming from your existing webcam without restricting your natural head movement.
- For years, identifying what people are looking at on screen required either expensive dedicated hardware or software that places unrealistic restrictions over users head movement. This has prevented mass scale adoption of the technology and seen eye tracking relegated to a number of niche use cases predominantly in labs. (For things like user testing and specialist medical devices)