ProductCamp Boston 2016 - opening slides including Sponsor Intros

1. Welcome!
April 9, 2016
SR

3. WiFi  Connect to the
"Cambridge" wireless
network
 Open an Internet browser
 You'll be redirected to a
logon page
 When prompted,
use the code: pc0409

4. Social
Media
Contest
Share photos and
video
#PCampBoston
@PCampBoston,
or
ProductCampBoston
on Facebook

5. Connect
on
Twitter!
Follow us
@PCampBoston
Official Hashtag –
include in tweets:
#PCampBoston

6. Latest
Updates
@PCampBoston
Check the Twitter feed
throughout the day for
updates on schedule (if any),
and other developments

7. Volunteer Team
Steve Robins
President
Sarela Bliman-Cohen
VP
Sponsors, Logistics
Brenda Kelly
Marketing Lead
Eric Chetwynd
Sessions Lead
Maria Ferrante
Registration Lead
Marketing
• Jessica Chapel
• Saikrishna Chavali
• Tom Mignosa
• Nina Mitchell
• Jeffrey Vocell
• Mary Werner
Sessions
• Greg Achenbach
• Ying Chen
• Ferenc Gyurcsan
• Sarah McCrary
Meal Captains
• Alexis Schuette
• Phil Faulkner
Sponsor Setup
• Lydia Mahserjian
PowerPoint
• Melinda Green
• Tod Kiryazov
• David Pitkin
Registration
• Irina Ablyazova
• Ketan Galhotra
• Natalia Garcia
• Jonah Goldshlag
• Bhagath Gottipaty
• Chris Kirsch
• Lauren Mattingly
• Jenny Miller
• Victoria Nguyen
• Oksana Reznichenko
• Marty Takessian
• Monica Waugh
• Michael Woonton
• Yuan Yuan

8. Opening Session
 Introductions
 Unconference – how it works
 Sponsors

9. Let’s Talk About… You
BK

10. Who Are You?
 First-time participant?
 Number of years of experience?
 Student?
 Product management/product
marketing/entrepreneur/sales/other?
 Location – MA, NH, RI, CT, ME, Other?
 Gluten free?
 Helping with tear-down?

11. Your Function
Product
management
51%
Other
10%
Product
marketing
10%
CEO,
president, or
COO
6%
Student
6%
Independent
consultant
5%
UX
5%
Engineering
4%
Other
marketing
3%

12. Job Level
CEO,
president,
COO
9%
VP
8%
Director
14%
Manager
32%
Engineer
3%
Specialist or analyst
16%
Independent
consultant
4%
Student
8%
Other
7%

13. Experience Level
No
experience
(student or
career
changer)
2%
Newbie
Lless than 5 years
in my field
27%
Mid-career
5 to 15 years in
my field
32%
Experienced
15 or more years
in my field
29%
Prefer not to
answer/other
2% (blank)
8%

14. Your Industry
1%
1%
1%
2%
2%
3%
3%
3%
3%
4%
7%
8%
9%
9%
46%
Computer hardware
Hospitality, hotels, restaurants
Pharmaceutical/biotech
Telecom/Internet services
Travel/Transportation
Computer services
Retail
Consumer products including food/beverage/beauty
Government, education, non-profit
Media, publishing, entertainment
Banking and insurance
Healthcare
Consulting or professional education
Other
Computer software or SaaS

15. Employees at Your Company
14%
10%
22%
7%
17%
9%
9%
12%
(blank)
Not applicable
1000 or more
501-1000
101-500
51-100
11-50
1-10

16. Unconference – How it Works
EC

17. The Magic of ProductCamp
ProductCamp brings together people with
diverse experiences to learn from each other.
Presenters may be…
 Expert consultants and professional educators –
share best practices
 Practitioners
 Discussion leaders
 Experienced – and less experienced – everyone
has a contribution to make

18. 5 Rules of ProductCamp
 Everyone is a participant
 Share information – during
and after Pcamp
We ask that all presenters
email slides so we can post on
Slideshare
 Law of “2-feet”
 Networking is good!
 Tell us what you think

19. Breakout Sessions
 Sessions assigned rooms based on # votes
more votes = larger room
 Session grid
productcampboston.org/grid2016
 Descriptions:
productcampboston.org/sessions2016

20. Session Evaluations
www.lanyrd.com/2016/productcamp-boston-
sessions/schedule/
OR download Lanyrd App

21. Session Leaders
 Please keep sessions to 40 minutes – new this year
 Most rooms have projectors (see Grid)
 Problems? Send a participant to the front desk on floor
1 or 11 to get help.
 Tweet – Designate at least one person to tweet the
session
 Share! – Email slides and/or session notes to
ProductCampBoston@Gmail.com and we will post at
Slideshare.net/productcampboston
 Blog about it – and let us know too.

22. Schedule & Facility
SR

23. Lombardo
Rutledge
Toronto Austin
Mann
Paul
Sampson
AttucksAdams
Sponsors Registration
New England Research &
Development Center
1st Floor
Open Spaces
Living Rooms
Bathrooms
Small Discussion Spaces
no projector

24. 11th Floor
Enter here
for floors
10 & 11
London Paris
Stairs
down
10th Floor
New England Research &
Development Center
If you cannot
use the stairs,
ask 11th floor
attendant to let
you in on
10th floor
Commons A –
Breakouts/Lunch
Vitruvius
Commons C
(By Wall)
Bathroom
Commons B
(Table)
Commons
Stairs
(Career Fair)

25. Resources
ProductCampBoston.org
Home Page
Latest updates
Guide
What you need to know
Schedule at a Glance
Times

26. Lanyrd
www.lanyrd.com/
2016/productcamp-boston-sessions/
Schedule
List and details
Grid
Streamlined view
Sessions Page
Start Here
Use Lanyrd mobile app

27. Schedule
Afterparty
Meadhall
4 Cambridge
Ctr

28. Lunch!
Lunch: 11:50 am to 1:05 pm
Floors 1 and 10 (enter at floor 11)
Options:
 12:20 birds-of-a-feather discussions (all floors)
 12:20 career fair
(Commons stairs)
 Schmooze with your friends in commons A, B
and C on floor 10
Vegan and gluten-free
food available on
both floors

29. Birds-of a-Feather Discussions
12:20 to 1:05 pm
Grab lunch and meet with colleagues in your job
function or industry – see Lanyrd for rooms
 New product managers
 Directors & VPs
 Product marketers
 Startups
 Government, education, non-profit
 Healthcare & pharma
 Banking, insurance and financial services
 B2B & B2C retail, e-commerce, products and services

30. Career Fair
Hiring? Looking for a Job?
 Grab lunch and meet on the Commons stairs
between floors 10 & 11
 12:20 to 1:05 pm
 Part 1: Employers introduce opportunities
 Part 2: Employers meet applicants on floor 11

31. Sponsors
BK

32. Platinum Sponsors

33. Platinum Sponsors

34. Platinum Sponsors

35. Gold Sponsors

36. Sponsor Introductions

37. Sponsor Introductions
 Microsoft
 BPMA
 Pragmatic Marketing
 Proficientz
 Sirius Decisions
 datto
 Pendo
 Experian Data Quality
 V.i.Labs Trackerbird
 UserVoice
 DrugDev

39. ProductCamp today. BPMA everyday.
Learn
– Monthly
meetings
– 1/2 day
workshops
– Mentorship
Connect
– ProductHub
blog
– Volunteering
– Product
Execs Forum
– Partner
organizations
• Advance
– Job listings
– Resume
database
– Targeted
employer
network
www.bostonproducts.org @bostonproduct

40. Pragmatic Marketing
Pragmatic Marketing has trained
more than 100,000 product
management and marketing
professionals.
www.p ra g m a ticm arketin g.com

41. Hands-On Product ManagementTraining
www.proficientz.com@proficientz

42. SiriusDecisions is the leading global B2B research
and advisory firm. We empower the world's leading
sales, marketing, and product leaders to make
better decisions, execute with precision and
accelerate growth.
Start your journey to transformation today!
Visit www.siriusdecisions.com

43. Datto is an innovative provider of
comprehensive backup, recovery
and business continuity solutions
used by thousands of managed
service providers worldwide. Datto’s
180+ PB private cloud and family of
software and hardware devices
provide Total Data Protection
everywhere business data lives.
To learn more, visit www.datto.com.

44. ANALYTICS
Capture ALL user
behavior in your
application
FEEDBACK
Survey users in-app
for incredibly relevant
input
GUIDANCE
Deliver contextual help
to simplify the user
experience
A New Path to Product Success

45. Leverage your data
Data quality software & services
We make your data fit for purpose. We make your data work for you.
www.edq.com
Talk to us about opportunities to join our growing team!

46. Better Products Begin With Better Data
Product Managers
Build Better Applications
• Track feature usage and
adoption
• Make informed decisions on your
product roadmap
• Identify where, when and how
your software is being
Sales and Marketing
Increase Conversions
• Analyze product evaluation
patterns, user behavior and
conversion trends
• Identify trends that differentiate
buyers from trial users
• Measure ROI of campaigns
and product releases
Track Software Usage for Free! www.trackerbird.com/register

47. Data-Driven Product Management
The product management software to help drive strategic roadmap decisions
by capturing and quantifying feedback at scale.
APPLE WATCH GIVEAWAY
Visit our Booth to Enter!

48. The industry’s only unified SaaS
platform for optimizing global
clinical operations
• Innovations guided by
established clinical leaders
• DrugDev Golden Number
• Unified SaaS Platform
• Intuitive User Experience
• Essential part of TransCelerate
and the Investigator Databank
• Trust of the world’s largest
pharma companies
Beautiful TechnologyStandardizationIndustry Collaboration

49. Feedback
SR

50. Retro
Board
Share Your Thoughts About
ProductCamp!
Kudos
What worked well
Ideas
Try This
Do differently
Improvements
Learnings
Your Aha! moments

51. Feedback Survey
www.productcampboston.org/2016survey

52. Have a Great Day!
Join us back here at 2:45 pm